- Online Efforts Slam Apple Over China Facilities
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Apple faces mounting pressure from consumer groups over harsh conditions that worke ...
- Subway Sponsors Hype Around Super Bowl App
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Subway is among the latest brands to jump into app advertising arou ...
- Buddy Media, Bazaarvoice Team On App
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Buddy Media has teamed with Bazaarvoice to allow brands to integrate user-generat ...
- SapientNitro, AKQA, Ogilvy Lead Agencies In Mobile Expertise
Online Media Daily, Mark Walsh - Monday, January 30, 2012
With mobile advertising and marketing budgets growing, agencies are scrambling to bolst ...
- Pew: 52% Use Mobile While Shopping
Online Media Daily, Mark Walsh - Monday, January 30, 2012
By all indications, mobile traffic and m-commerce made impressive gains during t ...
- Turner, NASCAR Extend Digital Pact
Online Media Daily, Mark Walsh - Monday, January 30, 2012
NASCAR and Turner Sports announced a deal to restructure and extend their digit ...
- Buddy Media, Bazaarvoice Team On App
Raw, Mark Walsh - Tuesday, January 31, 2012
Buddy Media has
teamed with Bazaarvoice to allow brands to integra ...
- Local Mobile Advertising To Reach $24 Billion In 2016
Online Media Daily, Mark Walsh - Friday, January 27, 2012
Local and mobile have always been linked as a natural pairing, b ...
- Tablets Dominate Mobile Purchases
Online Media Daily, Mark Walsh - Friday, January 27, 2012
The more e-commerce-friendly nature of tablets combined with their proliferation is ...
- Lance Armstrong Invests In Mobli
Raw, Mark Walsh - Monday, January 30, 2012
Lance Armstrong is the l
atest celebrity investor in Mobli, a start ...
- Turner, NASCAR Extend Digital Pact
Raw, Mark Walsh - Monday, January 30, 2012
NASCAR and Turner Sports
announced a deal Monday to restructu ...
- Volvo Taps Mobile For Mindshare
Show Daily, Mark Walsh - Saturday, January 28, 2012
Leading off the Weekend Edition of the Mobile Insider Summit on Saturd ...
- Volvo's 5 Mobile Marketing Rules
Show Daily, Mark Walsh - Saturday, January 28, 2012
Volvo’s Gangeri lays out 5 rules for mobile marketing: -Make your conte ...
- 2-Screen Viewing Drives Social TV
Show Daily, Mark Walsh - Saturday, January 28, 2012
USA Network has been a leader in the area of social T ...
- Platforms Powering Social TV
Show Daily, Mark Walsh - Saturday, January 28, 2012
Redniss mentions vendors including Activate and Viggle as companies leading the w ...
- The Social Super Bowl
Show Daily, Mark Walsh - Saturday, January 28, 2012
USA's Redniss joins a panel that continues focus on two-screen viewing a ...
- Tracking Social TV Not So Easy
Show Daily, Mark Walsh - Saturday, January 28, 2012
TVB’s Lanzano says people are watching more live TV than ever. That&rsquo ...
- Keep 30-Second Spots Off TV Apps
Show Daily, Mark Walsh - Saturday, January 28, 2012
Consumers hate in-app ads synched up to TV spots. USA’s Redniss sa ...
- The QR Code Conundrum
Show Daily, Mark Walsh - Saturday, January 28, 2012
The final panel of the day focuses on QR codes, which markete ...
- Mobile Media Spending To Hit $55B In 2012
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
Fueled by new technologies and rapid device adoption, total U.S. spending ...
- ESPN Deems Mobile 'First Screen'
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
Rather than view mobile as the oft-described "third screen," sports powerhouse ES ...
- NASCAR Races To Integrate Mobile
Online Media Daily, Mark Walsh - Friday, January 27, 2012
NASCAR revved up the audience by integrating mobile into its programming a ...
- Millennial Launches App Retargeting Program
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Med ...
- Borrell: 88% Of Local Online Ads Go Mobile By 2016
Show Daily, Mark Walsh - Friday, January 27, 2012
After a (sort of) dark and stormy night in Key Largo, D ...
- More Than Half SMBs To Use Mobile Marketing This Year
Show Daily, Mark Walsh - Friday, January 27, 2012
When asked which types of online advetising people expect to spend th ...
- Applebee's Turns To Mobile, Talking Cat To Boost Lunch Biz
Show Daily, Mark Walsh - Friday, January 27, 2012
The day's second presentation looked at how Applebee’s turned to mobile marketi ...
- Dentist Scores Patients With Pandora
Show Daily, Mark Walsh - Friday, January 27, 2012
The first panel of the day, continuing the focus on local mobil ...
- Little Guys Know The Neighborhood
Show Daily, Mark Walsh - Friday, January 27, 2012
Field Harriosn and co-panelist Mike Broder, president of Florida SuperCon, say nation ...
- Coke Starts Mobile Snowball Fight
Show Daily, Mark Walsh - Friday, January 27, 2012
Switching to big brands, Coca-Cola takes center stage to explain how ...
- Coke, 7-11 Get Boost From Snowball Effect
Show Daily, Mark Walsh - Friday, January 27, 2012
What were results of the Snowball Effect campaign? Coke’s Anders Pers, isn&rsquo ...