- KEEN's Monumental Effort Steps Up Land Protection
The MediaPost Cases, Nina Lentini - Friday, March 29, 2019
The brand saw an opportunity to shine a spotlight on grass roo ...
- Cut Golf Put Flag In Sand With Use Of Influencers
The MediaPost Cases, Nina Lentini - Monday, March 18, 2019
A $20,000 "Golf Digest" print ad, while effective no doubt, was n ...
- Beardbrand Hits Million Mark In YouTube Subscribers
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
When Eric Bandholz started Beardbrand in 2013, his goal was to provi ...
- Ancestry.com Refocuses CX, Gets Amazing Results
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Company's marketing fueled curiosity with education and engagement to drive personalized discoveri ...
- Putting The Customer First At Ancestry.com
Show Daily: Videos, Nina Lentini - Monday, March 11, 2019
Ancestry is all about people so you'd think it would have be ...
- Walking the Walk of Values Branding
Show Daily, Nina Lentini - Thursday, March 7, 2019
Footwear maker KEEN started out by asking, "Can a sandal protect yo ...
- Personalization At Scale: Creating Moments that Matter
Show Daily, Nina Lentini - Thursday, March 7, 2019
To take the weight off personalization at scale, pick some moments th ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through resear ...
- DTC-TV: Everything Old Is New Again
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Ulli Haslacher, founder and president of Pour Moi Skincare, spoke glowingly abo ...
- Iterative, Interactive Product Video Marketing Through Crowdfunding
Show Daily, Nina Lentini - Wednesday, March 6, 2019
In the search for scale, Ministry of Supply relied on podcasts a ...
- Performance Secrets of the D2Cs
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Ben Gaddis, president of T3, asked panelists to share the most successf ...
- Ancestry: The Third Generation
Show Daily, Nina Lentini - Tuesday, March 5, 2019
Ancestry sought to change the customer experience paradigm from channel and funn ...
- Pivoting To Brand
Show Daily, Nina Lentini - Tuesday, March 5, 2019
"The state of where we are at as a company forces ...
- Building The Coppola Brand Experience
Show Daily, Nina Lentini - Tuesday, March 5, 2019
One of Francis Ford Coppola Winery's chief acquisition channels is a rewar ...
- The In-House to Outsource Conundrum
Show Daily, Nina Lentini - Tuesday, March 5, 2019
"We're leading with the brand first, with an internal voice in buildi ...
- Marketers Name Biggest Challenges As They Look To Increase Scale
Show Daily, Nina Lentini - Tuesday, March 5, 2019
At Tuesday's MediaPost Brand Insider Summit in Austin, Texas, Steve Smith, editori ...
- EA: 'We Cannot Lose Sight Of The Art That Goes With Planning'
Show Daily: Videos, Nina Lentini - Friday, March 1, 2019
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, tal ...
- Brand Story-Planning: The Power of Media Meeting Creative
Show Daily, Nina Lentini - Wednesday, February 27, 2019
One thing that caused jaws to drop was that the audio performan ...
- OTT & Political Advertising: Lessons From The 2018 Midterms
Show Daily, Nina Lentini - Wednesday, February 27, 2019
Those involved in political marketing love OTT, she said, because it reach ...
- Conagra's Evolved Strategy
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"We do media first and then content. With our new personalization mindse ...
- Taking OTT's Measure
Show Daily, Nina Lentini - Tuesday, February 26, 2019
Magna Global's Julie Anson said Magna looks at TV as a holist ...
- Moving Video Forward A Frame At A Time: A Brand's Perspective
Show Daily, Nina Lentini - Tuesday, February 26, 2019
As far as measurement goes, "the challenge is there are too ma ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Whe ...
- Electronic Arts: Leveling Up Data Across Screens
Show Daily, Nina Lentini - Monday, February 25, 2019
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, advis ...
- Where Does Video Planning Sit?
Show Daily, Nina Lentini - Monday, February 25, 2019
"If someone's watching my commercial on an OTT device and making ...
- Convergence & Fragmentation: Video Planning By Example In 2019
Show Daily, Nina Lentini - Monday, February 25, 2019
"We're making the foundation about audience and then putting in traditional med ...
- All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based Video
Show Daily, Nina Lentini - Monday, February 25, 2019
"The good news is there's technology and data finally coming to mark ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Agile Methodologies Helps Small Companies With Teamwork
Show Daily, Nina Lentini - Thursday, February 21, 2019
Arno Selvini, head of CRM for Star Stable, a video game produ ...
- Ready For Interactive Email? It's Ready For You
Show Daily, Nina Lentini - Thursday, February 21, 2019
You can create forms, polls, countdowns, live text, and/or personal images ...