- Taking The Pulse Of GDPR Almost One Year Later
Show Daily, Nina Lentini - Wednesday, February 20, 2019
Mic Conetta, head of CRM for Arsenal Football Club, amused the cro ...
- Alert! Feedback To Your Email Campaign Is Close At Hand
Show Daily, Nina Lentini - Wednesday, February 20, 2019
"It is helpful for getting to know your customers with direct feedba ...
- All Aboard The Email Redesign/Revenue Gain Train
Show Daily, Nina Lentini - Wednesday, February 20, 2019
"If you have a general rule in email marketing, if you ha ...
- Panelists Seek Better Seeds Of Technology In Email Strategy
Show Daily, Nina Lentini - Tuesday, February 19, 2019
"We are trying to overlay a bit of common sense and ...
- Messaging Mistakes And Their Lesson: Test, Test, Test
Show Daily, Nina Lentini - Tuesday, February 19, 2019
"And then we found out the unsubscribe link had disappeared," said o ...
- Setbacks, Lessons Learned And Successes At Galp
Show Daily, Nina Lentini - Tuesday, February 19, 2019
After one year, the company sent email as part of an integrat ...
- Milk Makes Its Way Into The Current Food Culture
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In popular TV shows like "Will & Grace," "This Is Us" a ...
- Ulta Beauty, NBCUniversal In Multicultural Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
To bring the survey to life, the TODAY Brand Studio filmed ...
- Shazam! Canine Q Gets Message To Veterinarians
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Instead of serving up communications laden with complicated bullet points, it creat ...
- Viacom Delivers For Video Advertising Bureau
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
How do you combat the narrative that brands don't need television ...
- Digital Agency Raises OpenConnect's Profile
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The team is basically the entire marketing department for OpenConnect. It manag ...
- Monthly Newsletter Doubles Marriott's Audience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It highlights top content for the month as one's own personalized readi ...
- Dexcom Goes Native For Diabetes Tool Message
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The effort focused on people with type 1 and type 2 diabet ...
- T. Rowe Price Gains Awareness Via NatGeo
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The investment management firm needed to transform brand opinion, and a partnersh ...
- Viacom's 'Culture Of Proximity' Provides Map For Marketers
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Research revealed the many nuanced ways that today's youth understand fame, t ...
- 'Movie Dew-Overs' Provide Comedic Parody Campaign
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand sought to amplify Mountain Dew ICE's launch in 2018 M ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- Google Creates Glossy Magazine To Tout Its Pixel 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It determined that it wouldn't just talk about its excellent camera, b ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, ...
- Kraft Heinz Puts Cheez Balls Fans On The Hunt
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Planters Cheez Balls were an icon of '90s snack food. Since bei ...
- British Airways, 'The New Yorker' Target Empty Nesters
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
In addition to the native homepage, these cartoons were also featured ...
- Xfinity Scares Heck Out Of Millennials To Demo Its Product
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranorm ...
- Jackson Hole Brings Mountain To Target Audience Via VR/AR
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It intentionally positioned the experience at the intersection of one of t ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- Netflix Alters Sci-fi Fans' Ideas About Surprise
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
From self-aware AI and police interrogations using VR to bio-organic printers printi ...
- Repositioning Opened Rimmel's Eyes To 'Street Beauty'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Going through a U.S. repositioning, Rimmel discovered its highest-volume customers weren't Caucasi ...
- Forecast 2019 - Fighting the Attention Wars
Show Daily, Nina Lentini - Tuesday, January 29, 2019
From 2019 trends in consumer behavior to measurement to GDPR, OTT a ...
- Forecast 2024 - Brave New Media World?
Show Daily, Nina Lentini - Tuesday, January 29, 2019
Our panel discusses the media landscape in five years' time, from val ...
- Xfinity Mobile Puts A Running Meter On Your Data
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The idea was simple: Show people how much it costs to ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% small ...