- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any ho ...
- Fifth Third Bank's Creative Search Brings Customers Inside
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Customers who apply for a checking account in a bank branch te ...
- Tresemme's Subway Ad Blows Away Competition
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Aiming to change the perception of hairspray, Tresemme needed to show h ...
- BMW Celebrates Diversity To Showcase Sporty X2 Model
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The LGBTQ community, possessing a bold and rebellious mindset to live li ...
- James Franco Answers The Phone For 'Disaster Artist'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Fans who called James Franco had their phone numbers captured and match ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- Lexus, 'Black Panther' Bring Authenticity To Super Bowl
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Lexus LS sales increased by +184% in February 2018 compared to t ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
"The sugars" is a well-known enemy, with African Americans almost twice ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Fun ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- Crest's 'Chompers' Keeps Kids Attuned To Brushing
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Gimlet Media partnered with Crest Kids to create a brushing audio compani ...
- GE, 'New York Times' Co-brand Global Audio Experience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Giant Spoon took readers on 10 sonic journeys--from Mozambique to Hawaii--while ...
- Looking Back, Peer-to-Peer Did It For The GOP
Show Daily: Videos, Nina Lentini - Wednesday, January 23, 2019
Here, the Republican National Committee's Doug Hochberg admits to being jealous ...
- Cadillac Drives Into Complex Con For SUV Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Concluding the weekend, Cadillac partnered with rapper Nas to give away t ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- TV Vs. Digital 2018
Show Daily, Nina Lentini - Tuesday, January 15, 2019
There was some backing of TV but most of the folks ...
- Reflections On Bread, Butter, And Partisanship
Show Daily, Nina Lentini - Tuesday, January 15, 2019
Michael Steele, the former RNC chair, took note of how Democrats ha ...
- Looking Back, Peer-to-Peer Did It For The GOP
Show Daily, Nina Lentini - Tuesday, January 15, 2019
Here, the RNC's Doug Hochberg admits to being jealous of the oth ...
- The New Social Cycle
Show Daily, Nina Lentini - Tuesday, January 15, 2019
Among the bold predictions these panelists made about the 2020 presidential electi ...
- Rethink Ways To Use Texting For Better Results
Show Daily, Nina Lentini - Tuesday, January 15, 2019
Peer-to-peer texting works well for urging people to vote early and ...
- Campaigning for Digital
Show Daily, Nina Lentini - Tuesday, January 15, 2019
In 2017, Danielle Butterfield, Director of Advertising, Priorities USA, wanted to bui ...
- Data In, Targeting Out
Show Daily, Nina Lentini - Tuesday, January 15, 2019
Because people who work on campaigns are so passionate about their succes ...
- D-GOTV: Do Digits Drive Turnout?
Show Daily, Nina Lentini - Tuesday, January 15, 2019
As they discussed voter turnout techniques, one panelist said GOTV is ve ...
- Fender's Brian Schmidt On Diving Into The Digital Space
Show Daily: Videos, Nina Lentini - Tuesday, January 8, 2019
At MediaPost's Email Insiders Summit in December 2018, Fender's Brian Schmidt present ...
- Chick-fil-A: Caring For Customers Personally Through Email
Show Daily, Nina Lentini - Monday, December 10, 2018
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Merz: Search and Patient Journeys, Neurosciences
Show Daily, Nina Lentini - Friday, December 14, 2018
Because of HIPPA laws, Merz has to go through a third par ...
- Scotts Miracle-Gro: Building the Multi-Touch Experience
Show Daily: Videos, Nina Lentini - Friday, December 14, 2018
See what happens when "Robert," 34, first-time homeowner, wants to have t ...
- The Whole Enchilada: QSRs and the Customer Journey
Show Daily, Nina Lentini - Thursday, December 13, 2018
A surprising development unveiled: Uber Eats is opening restaurants in neighborhoods unserv ...