- Chick-fil-A: Caring For Customers Personally Through Email
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
Emily Randall, interactive digital media, Chick-fil-A, says her team has rallied arou ...
- Fender: Leveraging What You Already Have
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Fender made a list of things it wanted to test and th ...
- JustFab: The Marketer's Crawl, Wall, Run Journey To Personalization
The MediaPost Cases, Nina Lentini - Thursday, January 31, 2019
Visitors provide name, shoe size, style preferences. So the brand has real ...
- Amex: Holding A Mirror Up To Customer Action
The MediaPost Cases, Nina Lentini - Tuesday, January 22, 2019
"One datapoint I find interesting is how often people go back ...
- Brand Loyalty Comes Standard with Friends for MINI USA
Show Daily: Videos, Nina Lentini - Tuesday, December 4, 2018
"When you think of 4,000 people, we're a niche brand, in bro ...
- Q&A: Infiniti's 2018 in Marketing
Show Daily: Videos, Nina Lentini - Tuesday, December 4, 2018
Listen as Infiniti's Phil O'Connor explains to MediaPost's Tanya Gazdik how t ...
- Case Study: Case Study: Social +VR + AR = Success for AHM
Show Daily: Videos, Nina Lentini - Tuesday, December 4, 2018
Here's Jessica Fini, Manager, Social Marketing, American Honda Motor Co., Inc., explaini ...
- Gen-Z: Today's 'Identity Shifters', Tomorrow's Buying Power
Show Daily: Videos, Nina Lentini - Tuesday, December 4, 2018
How to reconcile multiple Instagram profiles of the same Gen Z perso ...
- Gen-Z: Today's 'Identity Shifters,' Tomorrow's Buying Power
Show Daily, Nina Lentini - Monday, December 3, 2018
Today's world is too multifaceted, too fast-paced for it to make sen ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- Brand Loyalty Comes Standard With Friends for MINI USA
Show Daily, Nina Lentini - Thursday, November 29, 2018
"Programmatic is fantastic, but programmatic will never be standing in front ...
- Social + VR + AR = Success for AHM (American Honda Motor)
Show Daily, Nina Lentini - Thursday, November 29, 2018
"The key to building excitement around this campaign was a comprehensive roll-o ...
- Infiniti's O'Connor Dishes On How Its Japanese Automotive Invitational Came About
Show Daily, Nina Lentini - Wednesday, November 28, 2018
"We thought that bringing all of the great Japanese luxury brands togeth ...
- Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
When Netflix tasked MediaHub with growing viewership and social conversation for Seas ...
- Tostitos Makes Its Super Bowl Ad All About The Party
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficul ...
- Spartan Race Keeps Enthusiasts Engaged, Encourages Newcomers
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In a fast-moving industry that is growing quickly, Spartan needed more th ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" service ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Bank of America sought to drive positive sentiment among Millennials was throu ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
On Hulu, they ran four 15-second units across a program, each o ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Jo ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
The MediaPost Cases, Nina Lentini - Tuesday, November 13, 2018
Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approac ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
To be relevant again, the brand had to get back to wh ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuri ...
