- How Amsterdam Airport Schiphol Creates A Passenger Journey Via Email
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Before the arrival of Ruth Hakkenberg, the email program at Schiphol Amsterd ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-So ...
- How Authenticity And Wit Hit A Nerve, Solved A Crisis For Highmark Health
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"It wasn't just 30 TV commercials, it was also on the ne ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-o ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigat ...
- Blue Shield Of California: Marketing & The Reluctant Healthcare Consumer
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Amid so much uncertainty, building confidence was going to be important. Kimba ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- 7-Eleven: Evolutions In Convenience
The MediaPost Cases, Nina Lentini - Tuesday, November 20, 2018
The focus is predominantly on personalization by incorporating things that are loc ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- End-to-End Personalization: The Farmer's Dog
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Farmer's Dog knows a great deal about each individual dog a ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Give a customer a solution that reduces their consumption, give them ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Once Upon A Mattress: Telling Purple's Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos that get the attention of consumers all leverage humor a ...
- How The RNC Pivoted From A Presidential Win To Local Races
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In the past year, any extra money went to digital. Normally, the ...
- The Offline Opportunity: The Event Landscape
Show Daily, Nina Lentini - Wednesday, October 17, 2018
Which comes first, the chicken or the egg? Nylon's Evan Luzzatto say ...
- Why Journalism Matters In The New Revenue Model
Show Daily, Nina Lentini - Wednesday, October 17, 2018
Gatehouse Media's Bill Church sums it up nicely. "Editors have become mo ...
- Keynote: Beyond Channel And Format: Complex Agnosticism
Show Daily, Nina Lentini - Wednesday, October 17, 2018
Complex Media President Christian Baesler: "Once you become comfortable, balancing the ne ...
- Penske Creates 'Rolling Stone' For New Generation
Publishers Daily, Nina Lentini - Tuesday, October 16, 2018
"The magazine will always be there, people love to touch and fe ...
- The Multi-Levered Revenue Strategy
Show Daily, Nina Lentini - Tuesday, October 16, 2018
"Video way too expensive. Journalists want to use every medium to ta ...
- Product Is The New Content
Show Daily, Nina Lentini - Monday, October 15, 2018
Bill Allman, chief digital officer at Smithsonian Enterprises, asked his fellow panelist ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
Show Daily, Nina Lentini - Monday, October 15, 2018
"We don't want to dictate what our editorial team writes. But ...
- Subscriber-Centered Publishing
Show Daily, Nina Lentini - Monday, October 15, 2018
"Consumer Reports" is moving from a transaction brand into a more experienti ...
- What to Watch: Rethinking Video ... Again
Show Daily, Nina Lentini - Tuesday, October 16, 2018
Rooster Teeth is coming out in January with "Gen:Lock." Its broadest audien ...
- Presentation: When One Word Defines A Moment, A Person, A Brand ...
Show Daily, Nina Lentini - Tuesday, October 16, 2018
When a woman posted a photo of her boyfriend eating a Kit-K ...
- Panel: The Studio System: Are Publishers Agencies Yet?
Show Daily, Nina Lentini - Tuesday, October 16, 2018
The short answer is yes, although there is room on occasion ...
- Afternoon Activities Are Being Reconsidered. Because Rain.
Show Daily, Nina Lentini - Monday, October 15, 2018
As MediaPost Editorial Director of Events Steve Smith opens this morning's sessi ...
- Bayer's Incredible History and Modern Take on Data
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
When Alex Weprin, Editor, Digital News Daily, MediaPost, referred to Bayer ...
- Amazonification: Is The Retail Giant Friend Or Enemy?
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
See why these marketers regard Amazon as a partner. Have they giv ...
- Not Your Grandmother's Pine-Sol
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
When Sacha Connor, director of marketing for Clorox, which owns the bran ...
