- The New Economy Of Social Influencers
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
When moderator Kerry Perse, managing director, OMD Create, asked panelists Lauren Clinto ...
- What Is the CPG Media Plan?
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
Moderator Don Huesman, vp, Empower MediaMarketing, asks panelists James Allen, vp, strate ...
- Chobani: How to D2C When You're Not D2C
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
Eddie Revis, senior director, marketing strategy and media, Chobani, shared some interesti ...
- Highmark Health Is No. 1 In Authenticity And Wit
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
Cindy Donohoe, EVP, CMO, Highmark Health, talks about how she and h ...
- The Retailization of Healthcare Advertising
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
Moderator Jordan Greene, partner/mobile media, Mella Media, walks panelists Nikzad Allahverdi, seni ...
- D2C Goes Omni: HelloFresh's Next Level
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
Steve Smith, editorial director of events at MediaPost, drew laughter when ...
- Driving Better Relationships With Smarter Segmentation
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
Moderator Hans Kaspersetz, president and chief strategist, Arteric, with panelists Gabrielle Bedew ...
- Diversifying 'Be the Match''s Donor Base
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
Battling brand awareness, Be the Match is in the throes of creati ...
- Mastering the Social Healthcare Experience
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
Listen in as moderator Andrew Eklund, founder and CEO, Ciceron, and panelis ...
- Can Healthcare Marketing Finally Get Creative?
Show Daily: Videos, Nina Lentini - Thursday, October 4, 2018
Listen in as moderator Michael DiSalvo, SVP of health and wellness, Ogilv ...
- Only In Healthcare Do Ad Creators Admit The Truth, Smith Says
Show Daily, Nina Lentini - Thursday, September 27, 2018
Steve Smith, editorial director of events at MediaPost, is opening today’s Marketi ...
- TFW You Find Yourself Doing Cutting-Edge Ads For An Old People's Home On Facebook
Show Daily, Nina Lentini - Thursday, September 27, 2018
“The New Customer Journeys and the Retailization of Healthcare Advertising”Moderator Jordan Green ...
- How Authenticity and Wit Hit a Nerve and Solved a Crisis
Show Daily, Nina Lentini - Thursday, September 27, 2018
Proof and Blue Chickens: How Authenticity and Wit Hit a Nerve a ...
- Paging Dr. Data: Driving Better Relationships with Smarter Segmentation
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Hans Kaspersetz, president and chief strategist, ArtericPanelistsGabrielle Bedewi, chief analytics officer ...
- D2C Upstarts In Healthcare: Disruption Or The Right Remedy?
Show Daily, Nina Lentini - Thursday, September 27, 2018
Learning From the D2C Upstarts Moderator Beatriz Mallory, SVP, managing director, SensisHeal ...
- It's Personal: Marketing and the Reluctant Healthcare Consumer
Show Daily, Nina Lentini - Thursday, September 27, 2018
Kimball Wilkins, VP, brand research and creative studios, Blue Shield of Californ ...
- Heartstrings and Grassroots: Diversifying Be the Match's Donor Base
Show Daily, Nina Lentini - Thursday, September 27, 2018
Battling brand awareness, Be the Match is in the throes of creati ...
- Untapped Opportunity or Third Rail? Mastering the Social Healthcare Experience
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Andrew Eklund, founder and CEO, CiceronPanelistsKatryn Gene, director of client service ...
- Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative?
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Michael DiSalvo, SVP of health and wellness, OgilvyPanelistsJohn Barker, founder a ...
- Last Of The Major Categories To Migrate To Digital
Show Daily, Nina Lentini - Wednesday, September 26, 2018
CPG is being explored at today's Marketing CPG conference in New Yor ...
- Bayer Digital Brings Platforms To Budget Meetings
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Driving the in-sourcing trend are more direct partnerships, increased automation of marketpla ...
- The D2C Challenge Is Solved With A Mix Of Personality, Authenticity
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Seiya Vogt, head of growth at Boxed, like a Costco online. Grow ...
- Is Amazon Your Frenemy? Our Panel Calls The Retail Giant A Partner
Show Daily, Nina Lentini - Wednesday, September 26, 2018
“Facing Amazonification” Moderator Will Margaritis, VP, eCommerce, 360i PanelistsDoug Chavez, SVP, digit ...
- Is There A Challenge You're Trying To Solve? Yeah, Sell More Yogurt
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Steve Smith, VP, editorial director of events, MediaPost, turned to Eddie Revis, seni ...
- D2C Goes Omni: HelloFresh's Next Level
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Matt Fitzgerald, VP, brand marketing, HelloFresh HelloFresh follows classic DTC pillars: Test a ...
- The CPG Media Plan: Is It A Chore Or Is It Cherished?
Show Daily, Nina Lentini - Wednesday, September 26, 2018
What Is the CPG Media Plan Now? Moderator Don Huesman, vp, Empow ...
- Pine-Sol Dances Into The Modern Age With Influencers
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Case Study: Not Your Grandmother’s Pine-SolSacha Connor, director of marketing, Clorox, interview ...
- The New Economy Of Social Influencers
Show Daily, Nina Lentini - Wednesday, September 26, 2018
Moderator Kerry Perse, managing director, OMD CreatePanelistsLauren Clinton, senior manager, content a ...
- Bayer's Paul Gelb On A Bottom-Up Approach To Planning
Show Daily: Videos, Nina Lentini - Wednesday, September 5, 2018
Bringing its digital buying in-house, says Paul Gelb, head of programmatic a ...
- Solving For First-Party Data: Don't Start With The Titanic
Show Daily: Videos, Nina Lentini - Wednesday, September 5, 2018
First party data is the new gold for marketers. But collecting, governin ...
