The Retailization of Healthcare Advertising

Moderator Jordan Greene, partner/mobile media, Mella Media, walks panelists Nikzad Allahverdi, senior digital manager, Five Star Quality Care; Jon Kagan, senior director of search and biddable media, Cogniscient Media; and Ted Lawson, senior director of marketing, Endo Pharmaceuticals, through the stages of selling in the healthcare field. "It's a commonality that consumers don’t need you until they need you. Is search at top of funnel?" Watch as each explains how search fits into his marketing plan.

Find this session and more at our Marketing:Health Agenda page.

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