- Digital & Data Make A 174-Year-Old Beer Relevant To A New Generation
Show Daily: Videos, Nina Lentini - Wednesday, September 5, 2018
Imagine a brand willing to lose existing customers! Here's one. See ...
- Can Programmatic Build Brand?
Show Daily: Videos, Nina Lentini - Wednesday, September 5, 2018
Branding can mean different things. For some clients, it can be ...
- Targeting The Post-Channel Customer At Nordstrom
Show Daily: Videos, Nina Lentini - Wednesday, September 5, 2018
Find out how Evan Barocas, Senior Online Advertising Specialist at Nordstrom, kn ...
- Alexa, How Do You Burn Sage?
Show Daily: Videos, Nina Lentini - Wednesday, September 5, 2018
Clayton McLaughlin, SVP, Ecselis Managing Director US, part of Havas Media, recal ...
- Finding A Balance On Social Channels
Show Daily: Videos, Nina Lentini - Friday, August 31, 2018
Social touches every single department, relationships with other teams are crucial ...
- Fandango's Michael Ridgewell On Engagement
Show Daily: Videos, Nina Lentini - Friday, August 31, 2018
"It's really hard to go from hello to head over heels," Micha ...
- Where Does Branding Fit In A Data-Driven World?
Show Daily: Videos, Nina Lentini - Friday, August 31, 2018
The focus on digital media and data has an inherent bias, sa ...
- Cracking the DTC Code!
Show Daily: Videos, Nina Lentini - Friday, August 31, 2018
The big CPGs can't change on a dime. Purple Innovation, says C ...
- Aflac's Catherine Hernandez-Blades on Data and CSR
Show Daily: Videos, Nina Lentini - Tuesday, August 28, 2018
"An insurance company sells a promise," Catherine Hernandez-Blades, SVP, chief brand a ...
- Aflac's Catherine Hernandez-Blades keynotes Brand Marketing Insider Summit
Show Daily: Videos, Nina Lentini - Tuesday, August 28, 2018
Companies must go from the 4Ps in marketing - product, price, promoti ...
- Nordstrom's Evan Barocas On Proving The ROI
Show Daily: Videos, Nina Lentini - Tuesday, August 28, 2018
Consumers don't think in channels. They just know how they want ...
- Nordstrom's Evan Barocas On Targeting The Post-Channel Customer
Show Daily, Nina Lentini - Friday, August 24, 2018
Consumers don’t think in channels. They just know how they want ...
- Pabst Using Digital, Data To Reach A New American Beer Drinker
Show Daily, Nina Lentini - Thursday, August 23, 2018
Jillian Davis, director, marketing technology, Pabst Brewing Co.; Trisha Stecker, director, chann ...
- Gone Crackers!
Show Daily, Nina Lentini - Wednesday, August 22, 2018
Steve Smith, editorial director of events at MediaPost, is opening Day ...
- Not Just Paper Towels: Georgia-Pacific Goes From Product-centered To Providing Better Experience
Show Daily, Nina Lentini - Wednesday, August 22, 2018
John Strom, senior vice president of marketing at Georgia-Pacific, leads off wi ...
- A Conversation On Brand Building In The Social Space
Show Daily, Nina Lentini - Wednesday, August 22, 2018
Jennifer Mangold, senior manager, global social media at HomeAway.com, and Sarah Ne ...
- Day 2 At Brand Marketers Insider Summit In Lake Tahoe
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Today we pop the hood on the tech stack and data drivi ...
- Fandango's Michael Ridgewell and the NBA?
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Fandango’s Michael Ridgewell on CRM, “important thing is the R, relationships matte ...
- Fandango's Ridgewell on why he loves email
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Michael Ridgewell from Fandango on CRM, you have 30-90 days, from welco ...
- Mining First-Party Gold Or How To Peek Under The Covers
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Joyce Szudzik with AEG worldwide: first party data comes from ticketing system ...
- First Party Data Lessons Learned
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Megan: Hindsight’s a beautiful thing. What big lesson have you learned regardi ...
- Bringing It All In-house At Nordstrom
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Michelle Alfaro, senior manager, programmatic display advertising, Nordstrom, with Steve Smith, MediaPo ...
- Woof! No Two Dogs Are Alike: Canine Personalization
Show Daily, Nina Lentini - Tuesday, August 21, 2018
Brett Podolsky, co-founder, The Farmer’s Dog On “End to End Personalization” We’ ...
- Ahead Of Opening MGM Springfield Signs Up The Loyal
Around the Net In Brand Marketing, Nina Lentini - Monday, August 13, 2018
With just two weeks until the official opening of MGM Springfield ...
- POTUS Doubles Down On Harley-Davidson Boycott
Around the Net In Brand Marketing, Nina Lentini - Monday, August 13, 2018
The Associated Press is reporting that President Donald Trump tweeted yesterday th ...
- Publishers Fret Over Struggling Barnes & Noble
Around the Net In Brand Marketing, Nina Lentini - Monday, August 13, 2018
Investors, too, complain that the chain “desperately needs to adapt and innovate,&rdqu ...
- U.S. Marketing Trade Groups Oppose Citizenship Census Question
Marketing Daily, Nina Lentini - Tuesday, August 7, 2018
"We are concerned that [it] would depress response among both non-citizens a ...
- Panasonic Avionics Taps Gaston Sandoval For Top Marketing Role
Marketing Daily, Nina Lentini - Tuesday, July 31, 2018
He will oversee Panasonic Avionics Corp.'s branding, market insights, product marketing, performan ...
- True Food Buys Chef'd, Creating New Company: True Chef
Around the Net In Brand Marketing, Nina Lentini - Friday, July 27, 2018
Meal-kit delivery company Chef’d closed its doors last week and laid o ...
- Coke Beats Wall St. Estimates With Healthier Options
Around the Net In Brand Marketing, Nina Lentini - Friday, July 27, 2018
Coca-Cola Co topped Wall Street estimates for quarterly sales and profit ...
