- From Programmatic Video to Audio
Show Daily, Nina Lentini - Saturday, May 4, 2019
Imagine a future in which Patagonia excludes creative including sweaters and coa ...
- Building an Audience Strategy
Show Daily, Nina Lentini - Saturday, May 4, 2019
"We were hungry to learn more about why consumers engaged or didn ...
- Something's Fishy ... No Longer!
Show Daily, Nina Lentini - Friday, May 3, 2019
"Programmatic is like fishing," said Ahmed. "You try to find audiences, it ...
- Life Extension's Data-Driven LifeCycle Journey
Show Daily, Nina Lentini - Friday, May 3, 2019
"We increased sales of our featured product by almost 200% by usi ...
- Think Like a DTC, Act Like a CPG
Show Daily, Nina Lentini - Friday, May 3, 2019
As you might expect, Hershey has a sweet spot within its audien ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up ...
- It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Show Daily, Nina Lentini - Thursday, May 2, 2019
Agencies have been playing a sort of telephone game between how h ...
- The New Left/Right Brain CMO
Show Daily, Nina Lentini - Thursday, May 2, 2019
"People are looking for car advice," Yogi Jashnani, CMO, Advance Auto Part ...
- The New KPI: Optimizing for Business Objectives
Show Daily, Nina Lentini - Thursday, May 2, 2019
"We changed to work with progressive marketers so that our engagements a ...
- Data-First at the Line of Scrimmage: The EA Playbook
Show Daily, Nina Lentini - Thursday, May 2, 2019
EA has defined nine types of player motivations, from imaginative creator ...
- The End Game To A Means
Show Daily, Nina Lentini - Wednesday, May 1, 2019
Grant Simmons, VP, performance marketing, Homes.com, startled any sleepyheads when he nam ...
- Surviving and Thriving in a Post-Merger World
Show Daily, Nina Lentini - Wednesday, May 1, 2019
As the manager overseeing the media investment team, Berg is looking ...
- Retailers Can Double As Media, Data Providers
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Georgia-Pacific is able to get "additional value" for the retailers it wor ...
- Vitamix Blending With Amazon
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Vitamix, which sells high-end blenders, banks on customer reviews. In 2016, Vitam ...
- Fifth Third Bank Cashes In On Checking Account Production
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Nick Ferrugia, head of media strategy and execution at Fifth Third Ban ...
- Holistic Search: The Future Is Silent
Show Daily, Nina Lentini - Monday, April 29, 2019
"A lot of SEO tools today use clickstream to normalize numbers ...
- Evolving The Cross-Channel Strategy
Show Daily, Nina Lentini - Monday, April 29, 2019
Michael Martyniuk, Manager, Digital Acquisitions, Avis/Budget, pointed to the brands' cross-channel messagi ...
- Thrive Market Searches For Lifetime Value
Show Daily, Nina Lentini - Monday, April 29, 2019
"Search helps us because of our positioning. Paid shopping makes perfect sens ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- How Mazda Harnessed The Power Of Data
Show Daily: Videos, Nina Lentini - Thursday, April 25, 2019
In a recent survey it conducted, respondents brought up the same k ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed
The MediaPost Cases, Nina Lentini - Wednesday, April 24, 2019
The 2% market share player had to reflect internally on how ...
- Dino Bernacchi On 'Green Eggs And Ham'
Show Daily, Nina Lentini - Wednesday, April 17, 2019
Looks like we're going to hear a bit about "Green Eggs a ...
- What Is The Name Of The Other Character In 'Green Eggs And Ham'?
Show Daily, Nina Lentini - Wednesday, April 17, 2019
Yep, Mazda's Dino Bernacchi came back around to "Green Eggs and Ham ...
- Mazda CMO On How Mazda Has Arrived And Where It's Going
Show Daily, Nina Lentini - Wednesday, April 17, 2019
Mazda North American CMO Dino Bernacchi told a rapt audience this morni ...
- Mitsubishi, Hyundai Execs Address The Attention Challenge
Show Daily, Nina Lentini - Wednesday, April 17, 2019
During a panel discussion on "Tightening Up Tier One," Kimberley Gardiner, Mitsubis ...
- Rivian Is Still Somewhat Of A Secret. It Won't Last Long
Show Daily, Nina Lentini - Wednesday, April 17, 2019
It's not every day you start a car company, and Rivian's creati ...
- What 'Black Panther' Did For Lexus And Vice Versa
Show Daily, Nina Lentini - Wednesday, April 17, 2019
Every time Marvel Studios announced anything about its "Black Panther" film, soci ...
- With Influencer Marketing, It All Comes Down To Vetting
Show Daily, Nina Lentini - Wednesday, April 17, 2019
Jon Pearce, global chief creative officer at Hudson Rouge, said client Linco ...
- Alfa - Still In Love With Driving, Drivers ... And Branding
Show Daily, Nina Lentini - Wednesday, April 17, 2019
Alfa Romeo, back after an extended absence in the United States, ...
- How Technology Helps/Hurts The Automotive Industry
Show Daily, Nina Lentini - Wednesday, April 17, 2019
For one, "there is very little online that truly helps you understa ...