- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data go ...
- Leveraging Loyalty: Deepening and Widening Customer Profiles
Show Daily, Nina Lentini - Monday, June 10, 2019
During the first panel discussion Monday at the Email insider Summit ...
- DIY AI: Plusses & Pitfalls of Personalization At Scale
Show Daily, Nina Lentini - Monday, June 10, 2019
Looking across the brand's products, data and interactions, her team asked whe ...
- Building the Perfect Caddy: A Data-Driven Messaging Model
Show Daily, Nina Lentini - Monday, June 10, 2019
TaylorMade developed an app called myRoundPro that has 100,000 users, three milli ...
- Dunkin' Makes A Brand Promise Simple In 3 Easy Steps
Show Daily: Videos, Nina Lentini - Thursday, May 23, 2019
Keith Lusby, vice president of media at Dunkin' Brands, tells Marketing:QSR attende ...
- Jack Daniel's Breaks Through Noise, Stays True To Its History
Show Daily: Videos, Nina Lentini - Wednesday, May 22, 2019
Listen as Jeff Cole, Modern Media Director for Jack Daniel's family ...
- Alamo Rent A Car Comes To Life With First App
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
By creating a new blueprint for the digital expression of the vibra ...
- AWeber Gives Entrepreneurs Leg-up With Curate
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
Users can leave their laptop at home, easily write emails, and foll ...
- Acura Brings Potential Buyers Inside For A Look At Luxury
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The frictionless AR experience allowed the target to "sit" inside the RD ...
- Bloomberg Hikes Engagement With Innovation, Audio
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The Bulletin leverages machine learning and AI technology to generate a single-senten ...
- Digital Innovation Puts Wind Beneath The Wing
The MediaPost Cases, Nina Lentini - Tuesday, May 21, 2019
The digital experience encourages members to maximize the full value of t ...
- HBO Uses Voice To Make 'Westworld' Come Alive
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventur ...
- Boston Transit Co. Gets Third-shift Workers Home
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
The campaign drove awareness with late-night workers in real-time via a geofen ...
- Marvel Contest Of Champions Reels In The Fans
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Social content was not just the name of the game as Kab ...
- In-app Campaign Gives Crown Lift Trucks A Lift
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Berry Network implemented a B2B dynamic mobile display advertising program that w ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On Top
The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
Its mobile-optimized website, Fist Pump, was an integral part of this initiativ ...
- Location, Location, Location: The Next Frontiers of Geo
Show Daily, Nina Lentini - Thursday, May 16, 2019
"When voice ushers in, people are going to have to think abo ...
- The D2C Effect: Loyalty And The New Customer Relationship
Show Daily, Nina Lentini - Thursday, May 16, 2019
Auntie Anne's mantra: "Don't focus on the value of an individual transactio ...
- Delivering on the Dunkin' Brand Promise
Show Daily, Nina Lentini - Thursday, May 16, 2019
Keith Lusby, vice president of media at Dunkin' Brands, had three ti ...
- Next Generation QSR: Emerging Roles in Marketing and Digital Experience
Show Daily, Nina Lentini - Thursday, May 16, 2019
"We do a lot of activations in this space to push boundaries ...
- Burger King: Breaking Through the Noise
Show Daily, Nina Lentini - Thursday, May 16, 2019
Diego Suarez, Lead, US Media, Advertising and Communications, Burger King, on Thursd ...
- QSR Media Planning and the New Hunger Journey
Show Daily, Nina Lentini - Thursday, May 16, 2019
"Chipotle says, 'If everyone could just see morning prep at a Chipotl ...
- Subscription-Based Businesses Need To Offer More Than Function
Show Daily, Nina Lentini - Wednesday, May 15, 2019
Convenience is table stakes. "Sustainability as a DTC brand is about deliveri ...
- Organic Valley's Paid Media Evolution
Show Daily, Nina Lentini - Wednesday, May 15, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. ...
- 4 Simple Ingredients, 4 Simple Strategies
Show Daily, Nina Lentini - Wednesday, May 15, 2019
Direct to consumer is "absolutely the place you want to play regardle ...
- Think Like a DTC, Act Like a CPG
Show Daily, Nina Lentini - Wednesday, May 15, 2019
Using a farm-to-table mindset, Hershey started with the planning process. "Everything begi ...
- Friction Over Price: Mapping the DTC Path to Purchase
Show Daily, Nina Lentini - Wednesday, May 15, 2019
Hubble Contacts co-founder Jesse Horwitz is skeptical about digital voice. "The young ...
- With Madden 20 On The Line, EA Leverages Its Data
Show Daily: Videos, Nina Lentini - Wednesday, May 8, 2019
Missy Pearce, Global Programmatic Lead, Americas and EMEA, Electronic Arts, advises, "Understandi ...
- Planning For A Future Of Search That Is Silent
Show Daily: Videos, Nina Lentini - Tuesday, May 7, 2019
Rob Pavacic, SEO Lead, Verizon, noting that trends point down for searc ...
- Fifth Third Bank Puts Paid Search To Work For It
The MediaPost Cases, Nina Lentini - Tuesday, May 7, 2019
Nick Ferrugia, head of media strategy and execution at Fifth Third Ban ...