- J. Crew Said To Be Near $3 Billion Buyout Led By Tpg Capital
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
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- Google Is Close To Buying Groupon
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
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- Coty To Acquire Skin-care Maker
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
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- Pepsi, GNC To Sell Fortified Coconut Water Products
Raw, Nina Lentini - Monday, November 8, 2010
Pepsi Co. and GNC have signed a joint venture agreement to devel ...
- Eight O'Clock Coffee's New Look Makes TV Debut
Raw, Nina Lentini - Friday, October 29, 2010
To celebrate Eight O'Clock Coffee's new look (packaging changed last month), t ...
- Eight O'Clock Coffee's New Look Makes TV Debut
Raw, Nina Lentini - Friday, October 29, 2010
[caption id="attachment_4462" align="alignleft" width="98" caption=""The Today Show" debut"]
[/caption] To celebrate Eig ...
- Eight O'Clock's New Look Makes TV Debut
Raw, Nina Lentini - Friday, October 29, 2010
To celebrate Eight O'Clock Coffee's new look (packaging changed last month), t ...
- Kim-Clark Rolls Out Tube-free Toilet Tissue
Raw, Nina Lentini - Thursday, October 28, 2010
On Monday, Kimberly-Clark, one of the world's biggest makers of household pap ...
- Amex Shows How 'Change' Works For It
Marketing Daily, Nina Lentini - Tuesday, October 5, 2010
Mark Neirick, VP/GM of prepaid interactive with Amex, told attendees at Tuesday ...
- Bottom Up Mktg Has Spurred Redbox Growth Over 4 Years
Raw, Nina Lentini - Wednesday, October 6, 2010
Gibby comes from agency background ... a year ago, Redbox was sitti ...
- Next Up: Amy Gibby, VP/mktg, Redbox
Raw, Nina Lentini - Wednesday, October 6, 2010
How Redbox Unleashed The Power Of Local Digital. With more than 24,0 ...
- Idea No. 5: Single Metric For Measurement
Raw, Nina Lentini - Wednesday, October 6, 2010
Scary stuff. Grand metrics matter less than how consumers talk about o ...
- Redefining the agency model
Raw, Nina Lentini - Wednesday, October 6, 2010
Historically: brief -> big idea -> tv, print, radio, digital, social. Realit ...
- It's All Politics
Raw, Nina Lentini - Wednesday, October 6, 2010
Political campaigns take a bottom-up approach, start with loyalists, create base a ...
- Rethinking The Marketing Model
Raw, Nina Lentini - Wednesday, October 6, 2010
Pepsi's Shiv Singh's Idea No. 3: Forget about the marketing funnel a ...
- Key implications for Digital a la Pepsi's Singh
Raw, Nina Lentini - Wednesday, October 6, 2010
Display media has its place still. Don't fight it. Impression-plus model ...
- Moving to Impression Plus Model
Raw, Nina Lentini - Wednesday, October 6, 2010
0.4% is avg click thru rate. Tiny, tiny. For Singh, makes h ...
- Pepsi's Refresh: Key Implications
Raw, Nina Lentini - Wednesday, October 6, 2010
Requires education for perpetual beta world. (True!) Forces people to think li ...
- Along Comes BP ...
Raw, Nina Lentini - Wednesday, October 6, 2010
Pepsi's Shiv Singh: Oil spill left Gulf communities horribly affected. All ta ...
- Pepsi's Shiv Singh on Digital Mktg
Raw, Nina Lentini - Wednesday, October 6, 2010
Started as consumer-driven effort, created special shopping channels such as one arou ...
- 'Extreme' Mktg: Refresh Project
Raw, Nina Lentini - Wednesday, October 6, 2010
Gives mktg dollars to good causes, ideas that can change the worl ...
- Next Up: Shiv Singh From Pepsi
Raw, Nina Lentini - Wednesday, October 6, 2010
The director of digital for the bev giant will speak about h ...
- It's Lucas Frank NOT Frank Lucas!
Raw, Nina Lentini - Wednesday, October 6, 2010
My bad. I thought Lucas was an odd last name. Apologies ...
- Subtley Is Key, Esp. With Gen Y
Raw, Nina Lentini - Wednesday, October 6, 2010
Yvonne Tocquigny, Chief Executive Officer, Tocquigny, talks about understanding subtlety.(This has be ...
- "Mobile Is Swiss Army Knife Of Marketing"
Raw, Nina Lentini - Wednesday, October 6, 2010
How do you entice new customers with a slight tweak on t ...
- Jeep's TripCast Taps Into Emotional DNA Of Brand
Raw, Nina Lentini - Wednesday, October 6, 2010
Why does Jeep need to do more since it has very, ve ...
- Joe Mandese Sees Some Similarities: The Empowered Consumer
Raw, Nina Lentini - Wednesday, October 6, 2010
He notes that last night at FutureM, Josh Bernoff spoke at leng ...
- Retail 3.0
Raw, Nina Lentini - Wednesday, October 6, 2010
Retail 1.0 was supplier power (distribution). Retail 2.0 was retailer power (negotiation ...
- Let 'Em Eat Cake
Raw, Nina Lentini - Wednesday, October 6, 2010
John Ross talks about grocery-bought cake mixes, for example. Thinking of buyi ...
- Media Search Increases Post-Purchase
Raw, Nina Lentini - Wednesday, October 6, 2010
Bought the Sony TV. Talked to Dad, he was useless. Searched f ...