- Leadership's Disconnect From The Shopper
Raw, Nina Lentini - Wednesday, October 6, 2010
Who bonuses off of a shopper? Marketing leadership is so often disconnect ...
- Retailers Have Ironic Misinformation About In-Store Marketing
Raw, Nina Lentini - Wednesday, October 6, 2010
Pre-shopping is on a rapid increase, says John Ross. 30% of shoppe ...
- Identifying Today's Consumer In New Ways
Raw, Nina Lentini - Wednesday, October 6, 2010
John Ross, president of Interpublic's Shopper Science, head of the Emerging Med ...
- Aflac CMO Charney Resigns To Join Unnamed Company As CMO
Raw, Nina Lentini - Wednesday, October 6, 2010
Aflac today announced that M. Jeffrey "Jeff" Charney has resigned as SVP/C ...
- Roehm On 'Change,' Hub Of Boston's FutureM Week
Marketing Daily, Nina Lentini - Monday, October 4, 2010
MediaPost Communications' "Change: The Digital Transformation Summit" takes place in Boston Oc ...
- Investments And Campaigns
Raw, Nina Lentini - Tuesday, October 5, 2010
Citi's Landsman: Ultimately, it's a bank. Core mission of our team ...
- SAP's Rubin's Three Roads Lead To Mo Mo'
Raw, Nina Lentini - Tuesday, October 5, 2010
David Edelman, partner, marketing & sales practice, McKinsey, is moderating the pane ...
- Building Momentum Across The Enterprise
Raw, Nina Lentini - Tuesday, October 5, 2010
This afternoon's panel will discuss how to get mo' in large organization ...
- Perception of Financial Services?
Raw, Nina Lentini - Tuesday, October 5, 2010
Card Builder is so powerful because it takes us out of t ...
- Static Becomes Interactive Online
Raw, Nina Lentini - Tuesday, October 5, 2010
Discover's Osman: Model is changing from customer choice to customer voice. ...
- Discover On Direct Mail
Raw, Nina Lentini - Tuesday, October 5, 2010
Discover's Anas Osman: very quick to find ROA, ROI, RO anything ...
- Discover Financial Services - Leveraging Knowledge
Raw, Nina Lentini - Tuesday, October 5, 2010
Anas Osman, Vice President, New Cardmember Acquisitions, Discover Financial Services, says Discov ...
- MediaMath's Strategy For Amex
Raw, Nina Lentini - Tuesday, October 5, 2010
Media: premium and reach. Leverage types of data: from Amex site, behavior ...
- More Funnelling From AmEx
Raw, Nina Lentini - Tuesday, October 5, 2010
MediaMath's Jenna: we wanted to tie efforts down to bottom of funn ...
- Next Up: American Express -- Full Funnel Management
Raw, Nina Lentini - Tuesday, October 5, 2010
Jenna Griffith, VP-Platform Account, MediaMath Mark Neirick, VP-General Manager of Pre-paid Interactiv ...
- Q&A With Bernard Glock
Raw, Nina Lentini - Tuesday, October 5, 2010
What is the sweet spot? Consolidate or use many agencies? For m ...
- Facing Fear
Raw, Nina Lentini - Tuesday, October 5, 2010
Commercial, a favorite of Glock's. Woman on stage, backs up. Child ...
- Gillette saw a home run
Raw, Nina Lentini - Tuesday, October 5, 2010
1. Needed to understand Indian men, women, how they debate. Get ...
- Up Next: Gillette
Raw, Nina Lentini - Tuesday, October 5, 2010
Bernhard Glock, Former VP-Media, Procter & Gamble; Founder, Media Leadership Company, ...
- Does Alberto Culver separate advertising from editorial?
Raw, Nina Lentini - Tuesday, October 5, 2010
"We gave creative brief to 'Elle,' some is more heavily branded th ...
- Q&A with Alberto Culver's Stephen Strong
Raw, Nina Lentini - Tuesday, October 5, 2010
Julie: impact of mobile. What about couponing via mobile? How is mobi ...
- What's the Bottom Line?
Raw, Nina Lentini - Tuesday, October 5, 2010
Step 3: What is advocacy? Alberto Culver has a pyramid. Curators ...
- How Social Media Works For TRESemme
Raw, Nina Lentini - Tuesday, October 5, 2010
Alberto Culver's Stephen Strong on sharing content across channels. Driving Users ...
- Light Many Fires
Raw, Nina Lentini - Tuesday, October 5, 2010
Stephen Strong, global director of interactive for Alberto Culver, is speaking abo ...
- Julie Speaks
Raw, Nina Lentini - Tuesday, October 5, 2010
Julie Roehm is "winging it," she says. Of course, she knows wh ...
- 'Change' begins
Raw, Nina Lentini - Tuesday, October 5, 2010
Redbox is using hyper-local targeting and JumpTank is an incubator that wi ...
- 'Change' Is Under Way In Boston
Raw, Nina Lentini - Tuesday, October 5, 2010
Attendees gathering in the Liberty Ballroom at the Liberty Hotel, a form ...
- Warren Takes Aim At Financial Product 'Tricks And Traps'
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
As she accepted the job of setting up a consumer financial protecti ...
- SABMiller Execs The World Over Told To Focus On Sales, Marketing
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
At a London conference this week, beer giant SABMiller PLC announced ...
- Liberty Mutual Pledges $1 Million For Penalty-Free College Football Game
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
A major player on the college football scene with its Liberty Mutu ...