- Zappos Thanks Best Customers With Hometown Art
Marketing Daily, Sarah Mahoney - Tuesday, September 20, 2016
"We want to be viewed as a company with a lot ...
- Uniqlo Intros First-Ever Global Ad Campaign
Marketing Daily, Sarah Mahoney - Monday, September 19, 2016
"The Science of Lifewear" ads showcase the retailer's unique approach to clothin ...
- Life Is Good Taps 'Positive State' To Battle Toxic Election
Marketing Daily, Sarah Mahoney - Friday, September 16, 2016
"There's just so much negativity right now," Life Is Good President Li ...
- Hispanic Market's Biggest Impact? Non-Hispanics
Marketing Daily, Sarah Mahoney - Wednesday, September 14, 2016
In this Q&A, Eva Gonzales, executive director, diverse consumer insights for Niels ...
- Wrangler Selling Gen Y On 'Authenticity Chic'
Marketing Daily, Sarah Mahoney - Tuesday, September 13, 2016
Its new marketing strategy is to get even bigger for its britche ...
- Iman, Chloe Sevigny Star In New H&M/Kenzo Campaign
Marketing Daily, Sarah Mahoney - Monday, September 12, 2016
The H&M campaign, which breaks Oct. 17 in advance of the collection ...
- Brady, Miller, Rodgers, Newton: Football Kicks Off With An Out-There Ad Season
Marketing Daily, Sarah Mahoney - Friday, September 9, 2016
There's Cam Newton channeling the brave and gentle bunnies of Watership Do ...
- Trolls, Star Wars And Pokemon Topping Toy Wish Lists
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2016
The NPD Group recently reported that in the first six months ...
- American Eagle Says #WeAllCan, Gets Political
Marketing Daily, Sarah Mahoney - Thursday, September 8, 2016
The new "We All Can, Can You?" campaign is aimed at givi ...
- Rebel Rebel: Target Takes Aim With Early 'Rogue One' Tie-Ins
Marketing Daily, Sarah Mahoney - Wednesday, September 7, 2016
Target's new "There's a rebel in all of us" spot focuses ...
- VF Corp. Repositions Lee, Wrangler
Marketing Daily, Sarah Mahoney - Tuesday, September 6, 2016
Instead of stressing the brand's hard-working denim heritage, new national TV a ...
- 'Ambicultural' Hispanics Shaping More Than Elections
Marketing Daily, Sarah Mahoney - Monday, September 5, 2016
As the group continues to become younger, better educated, and more affluen ...
- For Stores, Mobile Now 52% Of Digital Spend; Instagram Still Rules
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2016
When it comes to digital smarts, Nordstrom, Macy's, Kohl's and JC Penn ...
- Target CMO Jeff Jones Jets Over To Uber
Marketing Daily, Sarah Mahoney - Wednesday, August 31, 2016
Uber CEO Travis Kalanick says Jones will bring "his unique brand ...
- Nordstrom Picks Up J. Crew Collection
Marketing Daily, Sarah Mahoney - Tuesday, August 30, 2016
Nordstrom says the Madewell collection, with its artsy denim focus, has be ...
- Dollar Store Sales Hit Speed Bumps
Marketing Daily, Sarah Mahoney - Monday, August 29, 2016
Dollar General, Dollar Tree and Big Lots are reporting disappointing sales, ev ...
- Super-Strong Ulta Highlights Shifts In Beauty Business
Marketing Daily, Sarah Mahoney - Friday, August 26, 2016
As both JC Penney and Kohl's look for new ways to lu ...
- Kantar Forecast: Online's Best Holiday In Five Years
Marketing Daily, Sarah Mahoney - Thursday, August 25, 2016
"Lower prices and job growth will stimulate more holiday shopping activity th ...
- Digital Beauty Shoppers Seek Solutions, Not Brands
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"The beauty category is all about discovery," says Ethelbert Williams, CMO ...
- Brand Keys, NRF See Back-To-School Sluggishness
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"Apparently, it's not just consumer confidence in the economy," says Robert Passikof ...
- Walmart, JC Penney Shaking Up Playbook
Marketing Daily, Sarah Mahoney - Thursday, August 18, 2016
Amid retailers' constant scrambling for better ways to attract customers both onli ...
- As Sales Fall, Target Strives To Balance 'Expect More' With 'Pay Less'
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2016
Clothing sales were stronger, particularly for women, as well as in t ...
- Stores Try New Ways To Woo Flu Business
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2016
Retailers, of course, rely on revenue from shots, with CVS reporting th ...
- New Burberry Campaign: Virginia Woolf, Meet The Maker Movement
Marketing Daily, Sarah Mahoney - Wednesday, August 17, 2016
The new campaign, shot by Mario Testino in the sculpture gallery ...
- For 'Maxxinistas,' TJX's Off-Price Allure Continues
Marketing Daily, Sarah Mahoney - Tuesday, August 16, 2016
TJX's ability to resonate with core consumers contrasts with other retailers su ...
- For Fall, Denim Stages A Comeback
Marketing Daily, Sarah Mahoney - Monday, August 15, 2016
Target's campaign, called "Dear Jeans," is intended to help women fall ...
- Penney's Gains; Kohl's Struggles
Marketing Daily, Sarah Mahoney - Friday, August 12, 2016
Acknowledging that the industry faces "meaningful headwinds," S & P Global Ratin ...
- In Turnaround, Coach Gets Moving
Marketing Daily, Sarah Mahoney - Wednesday, August 10, 2016
CEO Victor Luis says marketing will increasingly amplify a higher-fashion message. " ...
- Nike Ads Soar; Rio Ratings Sputter
Marketing Daily, Sarah Mahoney - Tuesday, August 9, 2016
"We are connecting with consumers and narrowing the distance between elite athlet ...
- Wilson's Smart Football: Russell Wilson To Help Launch @IoT Pigskin
Marketing Daily, Sarah Mahoney - Monday, August 8, 2016
Wilson, the company, which first previewed the smart ball around the ti ...