- Oh, The Places We'll Go: IAB Ties ROI To Location Data
MoBlog, Steve Smith - Thursday, February 19, 2015
A new primer from the IAB demonstrates how location data from mobi ...
- Sour Patch Finds The Best Way To Talk To Teens: Let Teens Talk
Mobile Insider, Steve Smith - Tuesday, February 17, 2015
In a set of daring campaigns of late, the Sour Patch bra ...
- Beacons Open Up Prospects For 'Physical Retargeting'
Data and Targeting Insider, Steve Smith - Monday, February 16, 2015
A Unilever test in Sweden recently showed how beacon technology can ...
- Unpinning: Pinterest Kills Affiliate Links And Ramps Its Own Monetization
MoBlog, Steve Smith - Sunday, February 15, 2015
In the name of improved user experience, Pinterest scrubbed its site ...
- Apps And TV Vie For Attention During Prime Time
MoBlog, Steve Smith - Thursday, February 12, 2015
Each app category has its own rhythm of use throughout the da ...
- Syfy Plays With The Lights: Syncs Internet Of Things To TV Experience
Mobile Insider, Steve Smith - Tuesday, February 10, 2015
Can the Internet of Things be recruited into enhancing home entertainment experience ...
- One Screen Does Not Fit All: Even Millennials Shop On The Desktop
Data and Targeting Insider, Steve Smith - Monday, February 9, 2015
Despite their infamous preference for mobile screens, Millennials, like Gen-Xers and Boomer ...
- Mobile Super Bowl Stories: Messaging App Dominance & Two-Screen Tango
MoBlog, Steve Smith - Monday, February 9, 2015
Messaging apps were far and away the most popular category of ap ...
- Kill The Pre-Roll!: Native Video Ads Need To Reboot The Spot Mind-set
MoBlog, Steve Smith - Thursday, February 5, 2015
How do you get rapid scrollers to pay attention to your in-fe ...
- When It Comes To Apps, Target Your Partners, Not Just Consumers
Data and Targeting Insider, Steve Smith - Monday, February 2, 2015
The competition for app visibility and for users' in-app mindshare will overwhe ...
- Don't Make Me Cry Again: The Sensitive And Preachy Bowl Of 2015
Mobile Insider, Steve Smith - Monday, February 2, 2015
The mobile channel was once again poorly utilized by advertisers during th ...
- Logo-Busters: Real World Ad-Blocking
MoBlog, Steve Smith - Monday, February 2, 2015
The same augmented reality and virtual raeality tools that marketers imagine wi ...
- It's Not 'Social'- It's 'Personal'
Mobile Insider, Steve Smith - Thursday, January 29, 2015
As messaging apps try to become media platforms, it begs the questio ...
- Is Better Ad Performance The Phablet Dividend?
MoBlog, Steve Smith - Thursday, January 29, 2015
Adobe thinks that larger smartphone screen sizes are already having an impa ...
- Facebook Downplays FBX, But Touts Real-Time Super Bowl Targeting
Data and Targeting Insider, Steve Smith - Monday, January 26, 2015
Seems that Facebook's FBX exchange is no longer the golden opportunity ...
- Car Buyers Not As Mobile As We Might Think
MoBlog, Steve Smith - Monday, January 26, 2015
Despite the overall migration to mobile, most car buyer research still appea ...
- Hipcricket Files For Bankruptcy Protection, SITO Mobile To Buy Assets
Mobile Marketing Daily, Steve Smith - Thursday, January 22, 2015
One of the oldest names in SMS marketing, Hipcricket, admits that ...
- Microsoft Somehow Manages To Make Google Glass Look Subtle
MoBlog, Steve Smith - Thursday, January 22, 2015
Microsoft HoloLens AR visor is the future of computing, says the compa ...
- Extra, Extra, App All About It!
Mobile Insider, Steve Smith - Tuesday, January 20, 2015
Mobility seems to be offering the beleaguered news business a chance f ...
- Mobile 'Moments' Demand A Different Metric
Data and Targeting Insider, Steve Smith - Monday, January 19, 2015
Throwing the same old Web analytics at mobile wholly misses the potenti ...
- Marketers Claim to Be More Mobile Than We Might Think
MoBlog, Steve Smith - Monday, January 19, 2015
In the latest Salesforce, marketers reveal they like just about everything mobi ...
- Follow The Mangled Bag: From Social Meme To Cross-Platform Campaign
Marketing Insider: Cross-Channel, Steve Smith - Saturday, January 17, 2015
A strange social meme among many in the world of UGC p ...
- Snapchat Goes All iAd On Us
MoBlog, Steve Smith - Thursday, January 15, 2015
Snapchat is reportedly asking for $750,000 minimum for its short and disappeari ...
- Does Facebook Know You Better Than Your Friends?
Mobile Insider, Steve Smith - Wednesday, January 14, 2015
Psychologists say they demonstrated how Facebook Likes can help a third par ...
- Does Twitter Predict TV Success?
Data and Targeting Insider, Steve Smith - Wednesday, January 14, 2015
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activi ...
- Have Messaging Apps Finally Peaked?
MoBlog, Steve Smith - Monday, January 12, 2015
Audience growth of messaging apps in the U.S. has been flat f ...
- Target Puts Mobile At Center Of Online Sales and Cross-Channel Success
Marketing Insider: Cross-Channel, Steve Smith - Sunday, January 11, 2015
Target's selective release of traffic and sales metrics from the holiday sugges ...
- Apple Has Momentum Going Into Apple Watch Launch
MoBlog, Steve Smith - Thursday, January 8, 2015
The iPhone 6 models just owned the final months of the smartpho ...
- Ad Assassin: The Mobile Game
Mobile Insider, Steve Smith - Tuesday, January 6, 2015
Ad Hunter claims to turn ad blocking in apps into a ga ...
- Watching the Watchmen: Are Politicos Bullet-Proof On Privacy?
Data and Targeting Insider, Steve Smith - Monday, January 5, 2015
One of the largest piles of personal data profiles lives in politic ...