- Jacking Into Moments: Conquesting, User Modding And The Ongoing Disconnect About Mobility
Mobile Insider, Steve Smith - Tuesday, November 18, 2014
Mobile marketers are looking for countless ways to interrupt and modify us ...
- CMT's Tune-In Campaign Gets Tuned Up With Mobile Ads That Set Your DVR
MoBlog, Steve Smith - Monday, November 17, 2014
Ads that actually perform functions for users, rather than just interrupt the ...
- "Hi, [Insert Name Here]! Thanks For Buying Me": When Data-Driven Creative Wants A Relationship
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 14, 2014
Cross-channel communication with customers has to be personal or it somehow defea ...
- The Art Of The Catch Up: Maybe We Don't Really Want Relentless, Ubiquitous Media
MoBlog, Steve Smith - Thursday, November 13, 2014
Major news media, from "The Economist" to "Atlantic," "The Week" to Yaho ...
- The Data Drive Goes Global
Data and Targeting Insider, Steve Smith - Tuesday, November 11, 2014
Attitudes among marketers towards data-driven marketing are remarkably consistent around much ...
- Amex Hands Over Instagram POV To Cardmembers
Mobile Insider, Steve Smith - Tuesday, November 11, 2014
In its new Instagram campaign, Amex allows members to take over t ...
- The 'No-Phone' In-The-Moment Movement Begins
MoBlog, Steve Smith - Monday, November 10, 2014
From selfies to obsessively recording every live event, creating personal records ...
- The Race To Marry Big And Little Screens
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 7, 2014
Marrying the biggest and smallest screens in the home, TV and mobil ...
- On-Target, Off-Message: Political Advertising Looking For Something To Say
Data and Targeting Insider, Steve Smith - Thursday, November 6, 2014
In the latest political campaign cycle, marketers embraced advanced data analytics a ...
- Note To Media: Mobile Users Want To Talk With One Another, Or Even Use a Flashlight, More Than They Want To Hear From You
MoBlog, Steve Smith - Thursday, November 6, 2014
Judging from a newly released leaderboard of most used apps, mobile ...
- What If Politicians Paid You To View Their Ads?
Mobile Insider, Steve Smith - Tuesday, November 4, 2014
In another scheme to pay consumers directly for their attention, a n ...
- App Happy: Mobile Is 'Personal', But Do We Really Know What That Means Yet?
MoBlog, Steve Smith - Monday, November 3, 2014
Apps are fun. Or at least they better be if they expe ...
- Cross-Platform Tango: Following The Consumers' Lead
Marketing Insider: Cross-Channel, Steve Smith - Thursday, October 30, 2014
A new study suggests that retailers need to battle showrooming with mo ...
- Honda Haunts Twitter, Gives Out Halloween Candy
Mobile Marketing Daily, Steve Smith - Thursday, October 30, 2014
The auto brand is looking for spooky selfies this Halloween and givi ...
- 16 Handles Serves Up Conversation in Kik Messaging App
MoBlog, Steve Smith - Thursday, October 30, 2014
Getting into the conversation within messaging apps is a daunting challenge f ...
- Gender And Age Impact Mobile Path To Purchase
Data and Targeting Insider, Steve Smith - Tuesday, October 28, 2014
When it comes to charting the path to purchase within product categorie ...
- My iPhone, My Self: Fumbling For Life's New Remote
Mobile Insider, Steve Smith - Tuesday, October 28, 2014
We are only beginning to understand the extent to which these devic ...
- M-Payment Hardball Begins As Some Retailers Shut Down Apple Pay
MoBlog, Steve Smith - Monday, October 27, 2014
It's bad enough that mobile payments have not shown they can sol ...
- Omni-Channel Behaviors May Ebb And Flow
Marketing Insider: Cross-Channel, Steve Smith - Friday, October 24, 2014
As consumers consult multiple channels along their paths to purchase, their behavio ...
- iPad Air 2 Aims Toward The Transparent Gadget Experience
MoBlog, Steve Smith - Thursday, October 23, 2014
Greater transparency is really the theme of the iPad Air 2. T ...
- Devices And OTT Lead Video Consumption Growth
Mobile Insider, Steve Smith - Tuesday, October 21, 2014
People are taking control of their TV experience and at the sa ...
- Beyond Reach And Frequency: Targeting Moods, Modes, Screens And Situation
Data and Targeting Insider, Steve Smith - Monday, October 20, 2014
One of the salient themes of OMMA Chicago's first day was t ...
- Generation Tap: Tiny Fingers Drive The Tablet's Best Use Case
MoBlog, Steve Smith - Monday, October 20, 2014
Tablets peaking? Well maybe. but they have already established themselves in mo ...
- How About My Cross-Platform Experience?
Marketing Insider: Cross-Channel, Steve Smith - Thursday, October 16, 2014
Why haven't digital ad formats themselves changed in ways that let t ...
- Learning From Al Jazeera
MoBlog, Steve Smith - Thursday, October 16, 2014
"Mobile-first" has already become a tired and generally meaningless cliche in th ...
- Honey, My iPhone Shrunk My Fingers!
Mobile Insider, Steve Smith - Tuesday, October 14, 2014
While preliminary and incomplete, some early metrics suggest that iPhone 6 use ...
- How Much Is That Data In The Window?
Data and Targeting Insider, Steve Smith - Tuesday, October 14, 2014
The real value of data to a company is starting to beco ...
- For Many Retailers, Apple Pay Is Far From An Easy Tap
MoBlog, Steve Smith - Monday, October 13, 2014
The Apple Pay launch is imminent, and toward that end Apple h ...
- Cross-Channel: More Than the Sum Of Its Parts
Marketing Insider: Cross-Channel, Steve Smith - Friday, October 10, 2014
The silos are starting to creak, if not crumble. We have be ...
- Is Mobile The Next Launch Pad For Entertainment IP?
MoBlog, Steve Smith - Thursday, October 9, 2014
With the cross-media success of Angry Birds and Cut The Rope, so ...