- $2.3M Settlement Proposed In Coppertone Benzene Lawsuit
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, September 14, 2022
Suit was in response to a voluntary recall last September following t ...
- Church & Dwight Will Acquire Acne-Treatment Marketer Hero Cosmetics
Marketing Daily, Steve Ellwanger - Tuesday, September 13, 2022
Hero is the #2 acne-care brand in the United States, with Migh ...
- Coca-Cola's 'Magic' Infuses FIFA World Cup Campaign
Marketing Daily, Steve Ellwanger - Tuesday, September 13, 2022
A variety of creative spots are designed to explore the journey ...
- Kellogg's Insta-Bowls: Just Add Water To Eat Cereal On The Go
Marketing Daily, Steve Ellwanger - Monday, September 12, 2022
Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch are packag ...
- Robin Fingers Is Coming For Your Butterfinger This Halloween
Marketing Daily, Steve Ellwanger - Monday, September 12, 2022
He's the latest spooky challenge in this iteration of the "No o ...
- Sugar-Free Candy: How Sweet It Is
CPG Insider, Steve Ellwanger - Friday, September 9, 2022
Product innovation has helped drive a leap in sales for sugar-free confectio ...
- Brown-Forman To Acquire Ultra-Premium Gin Mare Brand
Marketing Daily, Steve Ellwanger - Thursday, September 8, 2022
The company first entered the gin category in 2019, with the purcha ...
- Starburst Seeks Galactic Input To Determine Origins Of Its Juicy Taste
Marketing Daily, Steve Ellwanger - Thursday, September 8, 2022
The brand offers fans the chance to have their TikToks about Starbur ...
- Siggi's Icelandic Yogurt: Less Can 'Set You Free'
Marketing Daily, Steve Ellwanger - Friday, September 9, 2022
The new campaign goes beyond product attributes, to appeal to millennials' yearni ...
- Will Fruit Flies Sell (Or Repel) Sales For Reformulated Truly Hard Seltzer?
Marketing Daily, Steve Ellwanger - Wednesday, September 7, 2022
No. 2 hard seltzer brand bets that showing flies' attraction to i ...
- Juul Still Faces Possible FDA Ban Following Multi-State Marketing Crackdown Deal
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, September 7, 2022
The tentative $438.5 million deal with states, with 15 marketing restrictions, pal ...
- First Stella & Chewy's Campaign Celebrates 'Raw, Unfiltered' Pets
Marketing Daily, Steve Ellwanger - Tuesday, September 6, 2022
The freeze-dried, raw pet food leader features naughty and even somewhat raunc ...
- Hormel Launches New Campaign Even As It Warns Of Turkey Supply Crunch Through Year-End
Marketing Daily, Steve Ellwanger - Tuesday, September 6, 2022
Hormel, whose profits have soared along with turkey prices, has launched ...
- Campbell Soup: Snacks Strong, Condensed Soup & Broth Feel Private-Label Squeeze
Marketing Daily - Top of the News, Steve Ellwanger - Friday, September 2, 2022
With broth susceptible to private-label competitors, there is more innovation in t ...
- Olipop, Truff & Ouai Embrace OOH On Buildings, 'Wild Postings'
CPG Insider, Steve Ellwanger - Friday, September 2, 2022
Last month beverage brand Olipop took over the side of a buildi ...
- Impossible Foods CEO McGuinness Airs His Meat-Alts Frustrations
Marketing Daily, Steve Ellwanger - Thursday, September 1, 2022
The meat-alternatives category has done a a "lousy job" explaining itself, McGuinne ...
- Real Kids Say Real (Silly) Things In Lysol's School-Support Initiative
Marketing Daily, Steve Ellwanger - Thursday, September 1, 2022
CPG brand celebrates kids returning to in-school learning and socializing -- a ...
- Paw Prints: Chewy Results Reflect Lower Discretionary Spend
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Still, quarterly sales rose 13% to $2.43 billion in the period end ...
- Clif Bar, Venus Williams Make Outdoors More Accessible To Black Communities
Marketing Daily, Steve Ellwanger - Wednesday, August 31, 2022
Events will include such activities as hiking, paddleboarding and kayaking-with gear a ...
- Diego Boneta Celebrates 'Real' For California Milk Processor Board
Marketing Daily, Steve Ellwanger - Tuesday, August 30, 2022
The latest campaign from the organization best known for the "Got Milk ...
- As More Infant Formulas Gain U.S. Entry, Abbott Restarts Similac Production
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, August 30, 2022
The question is whether the infant formula shortage has permanently disrupted t ...
- Hemp-Cigarette Maker Hempacco Seeks Wider Distribution In IPO
Marketing Daily, Steve Ellwanger - Monday, August 29, 2022
The California-based company sells The Real Stuff and Hempbar nicotine-free smokables th ...
- PepsiCo's Yachak Tea Teams With Noted Nature Photog For Rainforest Contest
Marketing Daily, Steve Ellwanger - Tuesday, August 30, 2022
Consumers uploading original nature photos to a dedicated website compete to w ...
- Federal Government May Mandate Listing Ingredients On Wine Labels
Marketing Daily, Steve Ellwanger - Friday, August 26, 2022
Treasury Department report suggests "rules that protect consumers and public health whi ...
- Food Inflation Favors At-Home Eating, Private-Label Products
CPG Insider, Steve Ellwanger - Friday, August 26, 2022
Private-label food, bev categories with most dollar sales growth: beverages (+13.8%), refrigerat ...
- Graphic Cigarette Warnings For Ads, Packages Delayed Yet Again
Marketing Daily, Steve Ellwanger - Thursday, August 25, 2022
Federal court judge in Texas granted yet another motion from tobacco compani ...
- Celebrity Realtor Gladly Hides Trash From Potential Home Buyers
Marketing Daily, Steve Ellwanger - Thursday, August 25, 2022
"This house should stink so badly," Amanza Smith ("Selling Sunset") proclaims befo ...
- FDA Food, Beverage Recalls Soar In 2022
Marketing Daily, Steve Ellwanger - Wednesday, August 24, 2022
J.M. Smucker Co. says its second-quarter recall of Jif peanut butter produc ...
- Lunchables Builds On Playful Food Experiences With OOH Placements
Marketing Daily, Steve Ellwanger - Wednesday, August 24, 2022
The "Lunchabuild This" campaign spreads the word about how Lunchables can ...
- FDA Issues First Warning Against Flavored Nicotine Gummies
Marketing Daily, Steve Ellwanger - Tuesday, August 23, 2022
"Nicotine gummies are a public health crisis just waiting to happen...because ...