- Scavenger Hunt For Rold Gold Pretzels Yields Real Gold Bars
Marketing Daily, Steve Ellwanger - Tuesday, August 23, 2022
Actor Joel McHale kicked off campaign by posting a clue on digit ...
- Keurig Dr Pepper Nixes Report Of 'Partnership' With Bang Energy Parent
Marketing Daily, Steve Ellwanger - Monday, August 22, 2022
The company reiterated that its top capital allocation priority is to gr ...
- Reese Witherspoon, Eve Rodsky Encourage Women To 'Say Oui To Me'
Marketing Daily, Steve Ellwanger - Monday, August 22, 2022
Six-minute videos include chats between the actor/entrepreneur and the "Find Your Unico ...
- Eastwood, Bialik Win Suits Alleging False CBD Endorsements
Marketing Daily, Steve Ellwanger - Friday, August 19, 2022
Eastwood got $2 million after a year's litigation; Bialik got action aft ...
- Meat Alternatives' Latest Challenge: Inflation
CPG Insider, Steve Ellwanger - Friday, August 19, 2022
With prices that are usually several dollars per pound higher than re ...
- Spirits Rise: D2C Platform Drizly Reports Increased Taste For Tequila
Marketing Daily, Steve Ellwanger - Thursday, August 18, 2022
Tequila's continued rise in popularity landed three brands in the ranks ...
- Happy Consumers Do The Talking In First Campaign For Little Leaf Farms
Marketing Daily, Steve Ellwanger - Thursday, August 18, 2022
The produce is touted not by the company, but by voicemail "tastemonial ...
- The Case Of The 3 Talking Deerheads
Marketing Daily, Steve Ellwanger - Wednesday, August 17, 2022
Each pronounces one of the syllables in the sausage name Johnsonville, ...
- Mattel Sues Rap Snacks For Nicki-Minaj-branded 'Barbie-Que Honey Truffle' Chips
Marketing Daily, Steve Ellwanger - Wednesday, August 17, 2022
Mattel cites images and colors associated with Barbie dolls and potential consum ...
- Altria Group Files Patents For Modifying 'Flavor And Aroma' Of Cannabis Leaves
Marketing Daily, Steve Ellwanger - Tuesday, August 16, 2022
In 2019 Altria invested $1.8B for 45% stake in Cronos Group, glob ...
- Nature Valley Offers Sustainability Rewards On TikTok
Marketing Daily, Steve Ellwanger - Tuesday, August 16, 2022
Consumers who post a sustainable practice on TikTok receive a promo co ...
- Pabst Blue Ribbon Fills Michigan Hotel Rooms With Nostalgia
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Located in Michigan's Grand Traverse Motel, they're called The Arcade Room, T ...
- Constellation Tops Off Wine Buys, Reportedly Bails On Haus Aperitif Funding
Marketing Daily, Steve Ellwanger - Monday, August 15, 2022
Constellation recently touted its ambition to be "the #1 player in fi ...
- D2C Wine Volume Declines As Prices Inch Higher
Marketing Daily, Steve Ellwanger - Friday, August 12, 2022
The overall drop in volume for all sizes of wineries is reflecti ...
- Psychedelics: A Long, Strange Trip Is Getting Shorter
CPG Insider, Steve Ellwanger - Friday, August 12, 2022
Psychedelics like "magic mushrooms" are enroute toward being decriminalized and used ...
- Kraft Heinz Leverages AI Tech For Ketchup, 'Freak Flags' For Mayo
Marketing Daily, Steve Ellwanger - Thursday, August 11, 2022
The company just turned to artificial intelligence for more validation that Hei ...
- In Walkup To 30th Anniversary, Lagunitas Unleashes Dog Image Across Its Portfolio
Marketing Daily, Steve Ellwanger - Thursday, August 11, 2022
The dog will take on different looks depending on the product: ha ...
- NYC Skincare Brand Sues Kardashian West In Trademark Dispute
Marketing Daily, Steve Ellwanger - Wednesday, August 10, 2022
The complaint says Brooklyn-based Beauty Concepts has used the SKKN+ trademark sin ...
- Charlotte's Web Seeks To Rein In CBD Promotions, Upgrade Ecommerce Experience
Marketing Daily, Steve Ellwanger - Wednesday, August 10, 2022
CBD prices have begun to stabilize following steep declines that began ...
- Wrigley Wins Trademark Dispute With Cannabis Retailer Over 'Skittles,' 'Cannaburst' Products
Marketing Daily, Steve Ellwanger - Tuesday, August 9, 2022
Judgment against seller of Medicated Skittles shows "Parody is NOT a defen ...
- Monster Will Debut 'The Beast Unleashed' Malt Beverage By Year's End
Marketing Daily, Steve Ellwanger - Tuesday, August 9, 2022
Containing 6% alcohol by volume, product will launch in the fourth quart ...
- Having Trimmed SKUs, Molson Coors Sees Beer, Seltzer Growth
Marketing Daily, Steve Ellwanger - Monday, August 8, 2022
"Real fruit that left the farm and has seen too much ...
- Velvet Taco Adds 'Backdoor Secret Menu' To Its Loyalty Program
Marketing Daily, Steve Ellwanger - Monday, August 8, 2022
Nontraditional discounts encourage diners to order directly instead of using third-party servi ...
- Country Crock Targets 'Plant Curious' With 'We Defied Dairy' Spot
Marketing Daily, Steve Ellwanger - Friday, August 5, 2022
A new brand campaign aims to help consumers easily figure out h ...
- Alcohol Beverage Trends Favor 'Better For You,' Ecommerce
CPG Insider, Steve Ellwanger - Friday, August 5, 2022
The better-for-you beverages include those with no and low-alcohol, lower calories a ...
- Keurig Dr Pepper Seeking More Acquisitions, Partnerships
Marketing Daily, Steve Ellwanger - Thursday, August 4, 2022
Keurig Dr Pepper just reached a deal to acquire the global distributi ...
- Buoy Hydration Drops Spotlights People With Chronic Conditions
Marketing Daily, Steve Ellwanger - Thursday, August 4, 2022
"I wanted a totally different approach to hydration -- definitely staying aw ...
- Coming Clean: Latest CPG Laundry, Dishwash News
Marketing Daily, Steve Ellwanger - Wednesday, August 3, 2022
Unilever's capsule brands -- known variously as Dirt Is Good, Persil, Sk ...
- As Usher Describes Remy Martin Cognac, AI Generates Bottle Image
Marketing Daily, Steve Ellwanger - Wednesday, August 3, 2022
Ad aims to "find a harmony between what you see... and wh ...
- As Beer Lags, Anheuser-Busch Leans On Cutwater, Nutrl Premium Drinks
Marketing Daily, Steve Ellwanger - Tuesday, August 2, 2022
Launched in the United States last fall, Nutrl is a premium bra ...