- PepsiCo Invests In Celsius Holdings With Energy Drinks Distribution Deal
Marketing Daily, Steve Ellwanger - Tuesday, August 2, 2022
Celsius Holdings Inc. expects to nearly double its energy drinks presence ...
- La Colombe Pokes Starbucks, Says It Doesn't 'Sugar Coat SH*T'
Marketing Daily, Steve Ellwanger - Monday, August 1, 2022
The ad's close-up on employees and reference to poop are meant ...
- McDonald's McPlant Burger Test Ends As Plant-Based Lawsuits Grow
Marketing Daily, Steve Ellwanger - Monday, August 1, 2022
There's no indication McPlant will appear on the QSR giant's menu anyti ...
- Is This Scary Or What? Hershey Warns Of Halloween Supply Issues
Marketing Daily, Steve Ellwanger - Friday, July 29, 2022
So does Mondelez International -- which has also prioritized the "renovation" ...
- Mired In Litigation, FDA's Tobacco Operations Are Under Review
CPG Insider, Steve Ellwanger - Friday, July 29, 2022
Things are messy at FDA, which first banned sales of e-cigs fr ...
- Liquid I.V. To Gen Z, Millennials: Playtime Is Hydration Time
Marketing Daily, Steve Ellwanger - Thursday, July 28, 2022
Powdered-drink brand Liquid I.V. wants to broaden awareness of the need ...
- PepsiCo Prevails In Trademark-Infringement Case With Rise Brewing
Marketing Daily, Steve Ellwanger - Thursday, July 28, 2022
Injunction against PepsiCo was overturned by three-judge panel after company cited mo ...
- Naked Wines Blames 'Middleman' For High Retail Prices
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
As seen in the first major national campaign from D2C brand Nak ...
- Boston Beer Doubling Down On Taste Amid Hard Seltzer Decline
Marketing Daily, Steve Ellwanger - Wednesday, July 27, 2022
"We believe hard seltzers will remain an important beer industry segment ...
- Coach Buzz The Bee Connects Cheerios With Disney TV Notables
Marketing Daily, Steve Ellwanger - Tuesday, July 26, 2022
Coach Buzz gives Barbara Corcoran ("Shark Tank") a "simple and fun" prescripti ...
- Sanofi Rejects Finding It Should Modify Zantac 360 Ad Claims
Marketing Daily, Steve Ellwanger - Tuesday, July 26, 2022
Zantac contends that the "#1 doctor-recommended" claims refer to the active ingredie ...
- Studies Reveal Chick-fil-A's Search Dominance, Impact Of QSR OOH Ads
Marketing Daily, Steve Ellwanger - Monday, July 25, 2022
Sixty-seven percent of those who had seen a QSR OOH ad a ...
- Anheuser-Busch Agrees To Alter Ritas Labeling In Class-Action Lawsuit
Marketing Daily, Steve Ellwanger - Monday, July 25, 2022
Consumers have charged that A-B InBev is deceptively marketing Ritas, which a ...
- General Mills Launches Good Rewards Loyalty Program On Fetch Rewards App
CPG Insider, Steve Ellwanger - Friday, July 22, 2022
Residing within the Fetch app enables a single loyalty program for GM ...
- Colavita USA's First Mascot: Olivia The 'Epicurean Olive'
Marketing Daily, Steve Ellwanger - Thursday, July 21, 2022
"A knowledgeable but witty and energetic olive seemed a great personification ...
- Capri Sun Debuts Kid-Focused 'Break Free TV' Series
Marketing Daily, Steve Ellwanger - Wednesday, July 20, 2022
Each of the five episodes kicks off with a kid getting suck ...
- Kombucha Pioneer Synergy Takes 'Raw' Approach To Differentiation
Marketing Daily, Steve Ellwanger - Tuesday, July 19, 2022
Synergy is positioned as the original raw kombucha because its fermentation happe ...
- Inflation, Pandemic Cited In June Foot-Traffic Downturn At Coffee Chains
Marketing Daily, Steve Ellwanger - Monday, July 18, 2022
According to data from Placer.ai, June was the first month this ye ...
- Infant Formula Shortage Opens Door To Overseas Brands Like Aptamil
CPG Insider, Steve Ellwanger - Friday, July 15, 2022
Danone VP Jessica Dickstein discusses the the quick turnaround required to introdu ...
- Almonds Are 'Weapons Of Wellness' In Thor Movie Partnership
Marketing Daily, Steve Ellwanger - Wednesday, July 13, 2022
After Marvel Studios saw a spot in which an almond-eating woman spli ...
- Kraft Heinz Replaced By Acrisure In Name Of Pittsburgh Steelers Stadium
Marketing Daily, Steve Ellwanger - Tuesday, July 12, 2022
The Steelers today announced a 15-year, naming-rights deal with Grand Rapids, Michigan-bas ...
- One-Day Promo Earns Major Buzz For Jack In The Box
Marketing Daily, Steve Ellwanger - Monday, July 11, 2022
Social media helped hype the connection between QSR chain and J-Hope ...
- $10M Settlement Advances In Keurig K-Cups Recycling Lawsuit
Marketing Daily, Steve Ellwanger - Monday, July 11, 2022
The ruling stipulates that Keurig will modify its advertising and labeling ...
- Unilever Brands Degree, Magnum, Sunsilk Explore Metaverse
CPG Insider, Steve Ellwanger - Friday, July 8, 2022
"We're still very much in the early and exploratory phase" of t ...
- Wake Up And Smell The Bacon! Oscar Mayer Launches Scratch-And-Sniff Ads
Marketing Daily, Steve Ellwanger - Thursday, July 7, 2022
The 1980's-style, scratch-and-sniff magazine ads, emitting the aroma of sizzling bacon, wi ...
- Grubhub Seeks Market Share Gains In Deal With Amazon Prime
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, July 7, 2022
Prime members get free yearly membership in Grubhub+. Deal comes amid speculati ...
- Hearing On Smithfield Foods' $42M Settlement Set For October
Marketing Daily, Steve Ellwanger - Tuesday, July 5, 2022
Foodservice companies buying any of more than 50 pork products from 20 ...
- Where There's Smoke There's Hemp Cigarettes
CPG Insider, Steve Ellwanger - Friday, July 1, 2022
Even in its nascent development phase, CBD-rich smokable hemp is gaining u ...
- Chick-fil-A Tops Again In QSR Satisfaction, Jimmy John's Debuts At #3
Marketing Daily, Steve Ellwanger - Thursday, June 30, 2022
Jimmy John's debut so high up in Customer Satisfaction Index was ...
- The Better Fish Wants To Hook People On Barramundi (AKA Asian Sea Bass)
Marketing Daily, Steve Ellwanger - Wednesday, June 29, 2022
First spots show barramundi being cooked, with no voiceover or soundtrack ...