- Smartwater, Vitaminwater Tap Celebs, While Crystal Geyser Touts Water Sourcing
Marketing Daily, Steve Ellwanger - Tuesday, June 28, 2022
The actress Zendaya is the face of a Smartwater campaign, while r ...
- New Larry The Chicken Character Struts His Stuff For Bojangles
Marketing Daily, Steve Ellwanger - Monday, June 27, 2022
The chicken-eating animated character Larry is part of campaign that places cravi ...
- Bang Energy, PepsiCo Breakup Puts Celsius In The Spotlight
CPG Insider, Steve Ellwanger - Friday, June 24, 2022
At least one analyst speculated on the potential for a PepsiCo/Celsius hooku ...
- Grocer Save A Lot Shows How Its Brands Are 'A Lot Alike' Nati'l Competitors
Marketing Daily, Steve Ellwanger - Thursday, June 23, 2022
Ad uses side-by-side product images to pit Save A Lot's house bran ...
- Actress Mayim Bialik Sues Web Marketers For Alleged False CBD Endorsements
Marketing Daily, Steve Ellwanger - Wednesday, June 22, 2022
Suit alleges that companies mention "'Mayim Bialik CBD Gummies,' 'Mayim Bialik Smi ...
- Mondelez Will Expand Snack-Bar Business By Acquiring Clif Bar
Marketing Daily, Steve Ellwanger - Tuesday, June 21, 2022
Mondelez paid $2.9 billion for Clif Bar, which reportedly holds the ...
- PepsiCo Launches Mtn Dew Legend, Bev Available Only At Buffalo Wild Wings
Marketing Daily, Steve Ellwanger - Monday, June 20, 2022
PepsiCo Foodservice senior director Alexis Porter explains why Mtn Dew developed ...
- FDA Rules For CBD Ingestibles Remain Beyond A Distant Horizon
CPG Insider, Steve Ellwanger - Friday, June 17, 2022
After FDA session, Cowan analyst predicts "continued delays in FDA regulation ...
- 'Seinfeld' 'Lawyer' Jackie Chiles Challenges Snyder's Pretzel Pieces Before 'Settling'
Marketing Daily, Steve Ellwanger - Wednesday, June 15, 2022
Jackie Chiles, Kramer's lawyer in the sitcom "Seinfeld," challenges the legitimacy ...
- New Plant-Based 'Garden Dog' Outselling Expectations At Portillo's
Marketing Daily, Steve Ellwanger - Tuesday, June 14, 2022
More than 60 Garden Dogs are sold at each (mostly Chicago-areas-based) restaura ...
- 'How Dry I Am': New Theme Song For Younger Cohorts
CPG Insider, Steve Ellwanger - Friday, June 10, 2022
Conscientious drinking -- "dry dates," sampling low-alcohol brands and those with heal ...
- Proposed FDA Menthol Cigarette Ban Positioned As Push For 'Health Equity'
Marketing Daily, Steve Ellwanger - Thursday, June 9, 2022
That's because of the high propensity of Blacks to favor menthol cigarette ...
- Health-Ade Kombucha Aids Happy Times: Brand Simplifies Ad Push
Marketing Daily, Steve Ellwanger - Wednesday, June 8, 2022
"Get That Good Gut Feeling" campaign is a departure from Health-Ade's education-focus ...
- McDonald's Serves Up Support For LGBTQ+ Athletes, Aspiring 'Marketers Of Color'
Marketing Daily, Steve Ellwanger - Tuesday, June 7, 2022
The company ran two "No Judgements" commercials from the Walton Isaacson agen ...
- HelloFresh, Olipop Celebrate 'Minions' With Pizza & Soda
Marketing Daily, Steve Ellwanger - Monday, June 6, 2022
The functional-soda brand is launching a limited-edition banana cream flavor in t ...
- Delta-8 THC: At The Nexus Of Legality, Lawsuits
CPG Insider, Steve Ellwanger - Friday, June 3, 2022
When Congress legislated amounts of Delta-9 THC allowable in hemp, Delta-8 TH ...
- LegalZoom Taps Sam Richardson To Reach Next-Gen Entrepreneurs
Marketing Daily, Steve Ellwanger - Thursday, June 2, 2022
Comedic actor is first celeb to represent LegalZoom, 21-year-old, legal-document provider. ...
- Pirate's Booty Sell Shifts From 'Parental Guilt' To 'Fun'
Marketing Daily, Steve Ellwanger - Wednesday, June 1, 2022
Unscripted kids take over for the iconic pirate mascot in a n ...
- A Cookies Story NOT About Targeting: Fat Brands Adds To Great American Cookies Chain
Marketing Daily, Steve Ellwanger - Tuesday, May 31, 2022
Restaurant franchiser Fat Brands Inc. will acquire 85 Nestle Toll House Caf ...
- PepsiCo Shares Esports Playbook
CPG Insider, Steve Ellwanger - Friday, May 27, 2022
How to target "a highly brand-averse audience" that "doesn't respond well ...
- Culinary Star Padma Lakshmi Inspires At-Home Hosting For Boursin
Marketing Daily, Steve Ellwanger - Wednesday, May 25, 2022
Lakshmi is the new face of Boursin commercials and the "host ...
- Doritos, MAC Cosmetics, BarkBox Enter The 'Stranger Things' World
Marketing Daily, Steve Ellwanger - Tuesday, May 24, 2022
New subscribers to BarkBox will receive a box containing "Stranger Things" d ...
- Popeyes Takes To OOH, Print To Help Consumers Visualize, 'Hear' Crunchy Chicken
Marketing Daily, Steve Ellwanger - Monday, May 23, 2022
Ads in magazines encouraged people to tear them out and crumple th ...
- Philip Morris-Swedish Match Deal Could Extend Beyond Nicotine Pouches
CPG Insider, Steve Ellwanger - Friday, May 20, 2022
Philip Morris could gain a bigger footprint in the smokeless-nicotine space, alo ...
- Violife Campaign Extols 'Taste, Texture, Appearance' Of Plant-Based Cheese
Marketing Daily, Steve Ellwanger - Thursday, May 19, 2022
The plant-based cheese pioneer wants to broaden its brand awareness to a ...
- Rockstar, Cheetos Celebrate Hispanic Hustle (And Orange Dust)
Marketing Daily, Steve Ellwanger - Wednesday, May 18, 2022
"This is our first integrated campaign that will run on multiple platfor ...
- Grubhub Springs For $15 Lunches To Encourage Workers Not To Skip Meal
Marketing Daily, Steve Ellwanger - Tuesday, May 17, 2022
Grubhub blanketed New York City with OOH placements encouraging people not ...
- McDonald's, KFC Top QSRs For YouTube Video Views In 2021
Marketing Daily, Steve Ellwanger - Monday, May 16, 2022
KFC, number two on the list, "appears to be punching above i ...
- Study: Price, Taste Main Drivers Of Animal Protein Alternatives
CPG Insider, Steve Ellwanger - Friday, May 13, 2022
In a study that ranked specific brands of animal protein alternatives, 35-year-o ...
- Jenny Slate Saves People From 'Sad Ice Cream' For Tillamook Instead
Marketing Daily, Steve Ellwanger - Thursday, May 12, 2022
Ad shows actress so blown away by the creaminess of Tillamook i ...