- Pebbles Campaign: 23 Influencers + 30 Videos = 6,900 Clicks
Marketing Daily, Steve Ellwanger - Tuesday, June 9, 2020
"Daily Yabba Dabba Doo" campaign used 23 parenting influencers who created ...
- Impossible Foods Launches D2C Site For Plant-Based Burgers
Marketing Daily, Steve Ellwanger - Monday, June 8, 2020
"Shelter-in-place and social distancing restrictions altered our buying and eating habits a ...
- Energy Drink Celsius Shifts To Online Events, Adds Walmart Distribution
CPG Insider, Steve Ellwanger - Friday, June 5, 2020
CEO John Fieldly talks about shifting the brand's marketing approach to onli ...
- Bomb Pop Middles Targets Tech-Savvy Teens Who Like Mashups
Marketing Daily, Steve Ellwanger - Thursday, June 4, 2020
Bomb Pop Middles are a frozen dessert made up of unlikely ingredien ...
- Increased Marketing During Pandemic Lifts Campbell's Core Brands
Marketing Daily, Steve Ellwanger - Wednesday, June 3, 2020
Soup sales climbed 35%, and increased their household penetration by nearly ...
- Panera, Safe Queue Apps Help Shoppers Avoid Long Lines
Marketing Daily, Steve Ellwanger - Tuesday, June 2, 2020
Panera Curbside is a geo-fence-enabled service that further streamlines the process ...
- COVID-19 Testing Goes Better With Coke Bottling Tubes
Marketing Daily, Steve Ellwanger - Monday, June 1, 2020
Coca-Cola will convert a portion of its production line to help ma ...
- Mavericks, Goodfish, HighKey Launch Cereals, Snacks
CPG Insider, Steve Ellwanger - Friday, May 29, 2020
If you're going to launch new CPG products while people are hunker ...
- Gerber Uses AR To Promote Engagement With 2020 Photo Contest
Marketing Daily, Steve Ellwanger - Thursday, May 28, 2020
Entrants were invited to use AR technology to transform their baby's fa ...
- Vice's 'F*ck That's Delicious' Pivots To Ads Supporting Local Restaurants
Marketing Daily, Steve Ellwanger - Wednesday, May 27, 2020
The ads on digital and social platforms contain a call to acti ...
- Pandemic Mixed Blessing For Animal Protein Alternatives
Marketing Daily, Steve Ellwanger - Tuesday, May 26, 2020
A positive: Temporary closures of U.S. meat processing plants and resulting spik ...
- With Olympics Postponed, Almond Board Of California Flips To Twitch
CPG Insider, Steve Ellwanger - Friday, May 22, 2020
For the Almond Board of California, upsurge in users (22.7 million pe ...
- Wldkat Skincare Launch Leverages Influencers In Their 'Natural Habitat'
Marketing Daily, Steve Ellwanger - Thursday, May 21, 2020
GenZ social influencers' "Natural Habitat" campaign output now inhabits Wldkat's channels ...
- First Power Crunch Campaign: 'This Is Not A Candy Bar'
Marketing Daily, Steve Ellwanger - Wednesday, May 20, 2020
In the 30-second commercial, the words "This is where protein meets deliciou ...
- Chips Ahoy, Sour Patch Kids Staging Virtual Prom Night
Marketing Daily, Steve Ellwanger - Tuesday, May 19, 2020
1,000 sweepstakes winners will be able to interact with DJ/producer Steve Ao ...
- Wendy's Breakfast Launch Starts Strong, Lifts Morning Biz
Marketing Daily, Steve Ellwanger - Monday, May 18, 2020
"It's clear that Wendy's new breakfast menu is driving traffic and intrigu ...
- Seed + Mill Artisanal Foods Tries Virtual Branding Exercise
CPG Insider, Steve Ellwanger - Friday, May 15, 2020
Dozens of marketing experts-along with vetted consumers-were invited to participate. ...
- Ice Breakers Says 'Mint Before You Mask', M&M's Solicits Artwork For TV Spot
Marketing Daily, Steve Ellwanger - Thursday, May 14, 2020
"How about a mint before you mask? Because mask breath, it's real ...
- BJ's Wholesale Club Campaign Depicts Chaos Of Family Meals
Marketing Daily, Steve Ellwanger - Wednesday, May 13, 2020
New "What's For Dinner?" campaign visualizes the comfort aspects of eating, alo ...
- Popsicle's 'Virtual Recess' On Instagram Live Offers Breaks From Distance Learning
Marketing Daily, Steve Ellwanger - Tuesday, May 12, 2020
Company helped develop 20-minute creative tutorials and activities for kids aged 6 ...
- Silk Almondmilk Shoot: 1-Family Cast, 1 Week To Execute
Marketing Daily, Steve Ellwanger - Monday, May 11, 2020
The director "was able to film this to ensure there was ...
- Full-Spectrum Hemp Oil Marketer Rebrands, Sets Itself Apart From CBD
CPG Insider, Steve Ellwanger - Friday, May 8, 2020
Branding expert: "CBD is just dragging down the category. You've got ...
- Recording Artist Livingston Helps Panera Bread Provide Meals For The Needy
Marketing Daily, Steve Ellwanger - Thursday, May 7, 2020
A portion of the proceeds from downloads and streams of Livingston's "S ...
- Mondelez Plans Imminent Media 'Attack,' Feasts On At-Home Snacking Revenue
Marketing Daily, Steve Ellwanger - Wednesday, May 6, 2020
Having gained new consumers of its food products, Mondelez International intends ...
- Top NFL Draft Pick Tua Tagovailoa Leads Muscle Milk Back To TV
Marketing Daily, Steve Ellwanger - Tuesday, May 5, 2020
NFL rookie quarterback Tua Tagovailoa is the new face of Muscle Mil ...
- Popeyes, Liquid Death Supports Musicians Sidelined By Pandemic
Marketing Daily, Steve Ellwanger - Monday, May 4, 2020
Musicians who post their performances of Popeyes' jingle on social media beco ...
- The Naked Market: Launch Multiple, Socially Conscious Brands -- And Do It Fast
CPG Insider, Steve Ellwanger - Friday, May 1, 2020
"Where we differentiate first and foremost is speed to market. We're creati ...
- Starbucks To Restart Marketing As More Locations Reopen Next Week
Marketing Daily, Steve Ellwanger - Thursday, April 30, 2020
Approximately 60% of the chain's stores have drive-through service -- a fact ...
- Amid C-Store Crunch, PepsiCo Adds Energy Drinks With Bang Deal
Marketing Daily, Steve Ellwanger - Wednesday, April 29, 2020
"Bang is perceived to be more functional than other energy drinks," accordi ...
- Kraft Heinz Promotes Front-Yard Cookouts, Supports Local Diners
Marketing Daily, Steve Ellwanger - Tuesday, April 28, 2020
Oscar Mayer's campaign encourages front-yard cookouts on May 2, while pledging ...