- Kind Frozen Takes To The Air (Literally) For Product Launch
Marketing Daily, Steve Ellwanger - Wednesday, July 22, 2020
Contest winners will receive Kind Frozen bars delivered either by a hot-a ...
- Synchronicity Hemp Oil Nets Partnership With United Soccer League
Marketing Daily, Steve Ellwanger - Tuesday, July 21, 2020
The four-year deal announced today will give Synchronicity visibility to USL's f ...
- Crystal Geyser, Domino's Pizza Promote Recycling, Sustainability
Marketing Daily, Steve Ellwanger - Monday, July 20, 2020
A 60-second spot shows animated characters touring mountains, forests and streams ...
- Quokka Brew Founders Explain Their Campus Coffee Startup
CPG Insider, Steve Ellwanger - Friday, July 17, 2020
The duo talk about the origin of their patent-pending blend of trademark ...
- Gut Check: Prebiotics, Probiotics On The Upswing
Marketing Daily, Steve Ellwanger - Thursday, July 16, 2020
Danone's Activia brand has a new, gut-focused initiative aimed at Gen ...
- Babybel Global Rebrand Takes On 'Omnipresent' Snack Temptation
Marketing Daily, Steve Ellwanger - Wednesday, July 15, 2020
The campaign video is designed to resemble a movie trailer that depic ...
- Country Time Offers Lemonade Stand 'Stimulus,' Calls Out Big Business
Marketing Daily, Steve Ellwanger - Wednesday, July 15, 2020
Through a contest, company will provide "stimulus" money to children who a ...
- Attracting Younger Buyers, Conagra Debuts Dozens Of Products
Marketing Daily, Steve Ellwanger - Monday, July 13, 2020
New entries include a total of six new plant-based items from fo ...
- PeaTos Snacks: 'Junk Food Taste Made From Peas'
CPG Insider, Steve Ellwanger - Friday, July 10, 2020
When pea-based snacks PeaTos launched in 2018, one of its biggest targe ...
- Burger King, Popeyes Deliver Mirth In Dine-Out-Focused Campaigns
Marketing Daily, Steve Ellwanger - Thursday, July 9, 2020
The three-minute Popeyes "Pizza Party Crashers" video starts by posing the questi ...
- D2C Shopping Service Klarna Taps Swedish Roots In New U.S. Campaign
Marketing Daily, Steve Ellwanger - Wednesday, July 8, 2020
The campaign features videos that transform footage from past Swedish films a ...
- COVID-19 Resurgence Puts Third-Party Delivery In Spotlight
Marketing Daily, Steve Ellwanger - Tuesday, July 7, 2020
Whether it's QSR giants like McDonald's or independent eateries, all will ...
- Bolstered By Sales Gains, SweeTarts Doubles Down On 'Be Both'
Marketing Daily, Steve Ellwanger - Monday, July 6, 2020
Spots show people interacting with candies as a way of highlighting wh ...
- Dole Issues Ambitious 'Promise' To Help People, Planet
Marketing Daily, Steve Ellwanger - Thursday, July 2, 2020
"The pandemic is ... creating new cracks that we will need ...
- PepsiCo Grant Winner Shindig Will Launch Juices In August
CPG Insider, Steve Ellwanger - Wednesday, July 1, 2020
JoAnne and Maanaan Sabir, owners of juice brand Shindig, received a $20,0 ...
- F'real Showcases Six New Beverage SKUs With Social Events
Marketing Daily, Steve Ellwanger - Tuesday, June 30, 2020
F'real held a live Instagram event to showcase six new plant-based smoothi ...
- Starburst Plays Vertical Video To Launch Vertically Shaped Swirlers
Marketing Daily, Steve Ellwanger - Monday, June 29, 2020
The "Best Enjoyed Vertically" campaign promotes the rope-stick iteration of Starburst cand ...
- Arkay Beverages' Grattagliano On Zero-Proof Spirits, 'Sober Bars'
CPG Insider, Steve Ellwanger - Friday, June 26, 2020
Grattagliano -- a perfumer before pioneering zero-proof beverages -- discusses recreating t ...
- Bumble Bee Swats Mascot Horatio In Move To Wellness Positioning
Marketing Daily, Steve Ellwanger - Thursday, June 25, 2020
Company is eliminating bee image to create "a more culinary-forward and fish-forwa ...
- Halo Top Promotes End Of 'Shoulding Yourself'
Marketing Daily, Steve Ellwanger - Wednesday, June 24, 2020
Examples abound in the video, where text reads "I 'should' lose weight ...
- Pandemic Ups The Ante For Digital Restaurant Orders, Delivery
Marketing Daily, Steve Ellwanger - Tuesday, June 23, 2020
When the restaurant operating model is built around 10% or even single-dig ...
- JBS' Planterra Startup Targets Plant-Based Foods With OZO Brand
Marketing Daily, Steve Ellwanger - Monday, June 22, 2020
OZO's video declares "Finally, a flex option you're gonna taco 'bout," a ...
- IRI New Product Pacesetters: 'The Year Of The Beverage'
CPG Insider, Steve Ellwanger - Friday, June 19, 2020
The #1 product in food and beverages in all outlets --- excepti ...
- Burger King Stages 'Whopper Dance,' Chipotle To Debut Order Bot
Marketing Daily, Steve Ellwanger - Thursday, June 18, 2020
The bot, Pepper, will ask for customers' locations to find the close ...
- PepsiCo's Bubly Stages 'Virtual' Parade To Celebrate Pride Month
Marketing Daily, Steve Ellwanger - Wednesday, June 17, 2020
Bubly is saving Instagram clips of dancing celebrants dressed in parade atti ...
- Meal Delivery Service Freshly Launches B2B Platform
Marketing Daily, Steve Ellwanger - Tuesday, June 16, 2020
Accelerating the B2B launch "is really helping business provide healthy lunches ...
- Runa Rolls Out New Look, Flavor For Its Natural Energy Drinks
Marketing Daily, Steve Ellwanger - Monday, June 15, 2020
Runa is looking to appeal to older GenZ and millennial consumers w ...
- Say Cheese: Whisps Rebrand Emphasizes Taste Over Ingredients
CPG Insider, Steve Ellwanger - Friday, June 12, 2020
Company's big insight: "Consumers are looking for flavor...people were really shopping bas ...
- McDonald's, Dave & Buster's Reorganize Marketing Resources
Marketing Daily, Steve Ellwanger - Thursday, June 11, 2020
At McDonald's, Colin Mitchell, SVP of global marketing, will depart, to ...
- Great American Takeout Supports Black-Owned Eateries
Marketing Daily, Steve Ellwanger - Wednesday, June 10, 2020
"We're hoping to take calls from corporations that want to become donors ...