- Merryfield App Simplifies 'Clean' Food, Rewards Shoppers
CPG Insider, Steve Ellwanger - Friday, September 4, 2020
To explain "clean food," which can be challenging to consumers, Merryfield to ...
- Country Crock's Goal: Keep Nostalgia, Regain 'Middle Of The Table'
Marketing Daily, Steve Ellwanger - Thursday, September 3, 2020
Buttery spreads brand Country Crock is modernizing its nostalgic roots by doubli ...
- A Repositioned Bumble Bee Reimagines Shelf-Stable Tuna
Marketing Daily, Steve Ellwanger - Wednesday, September 2, 2020
The unexpected approach to tuna is on full display in the company ...
- Science Meets Humor In New Campaign For Culturelle Probiotics
Marketing Daily, Steve Ellwanger - Tuesday, September 1, 2020
Culturelle mixes science with humor to promote good health. ...
- Lightlife Calls Out Competitors For Ingredients
Marketing Daily, Steve Ellwanger - Monday, August 31, 2020
Lightlife slams "food tech" competitors Beyond Meat and Impossible Foods. Says i ...
- After Lung Ailments, COVID-19, Cannabis Vaping Recovers
CPG Insider, Steve Ellwanger - Friday, August 28, 2020
Last year, a wave of mysterious lung ailments thought to be caus ...
- Ernie The Elf Takes Center Stage In Broad-Based Keebler Campaign
Marketing Daily, Steve Ellwanger - Thursday, August 27, 2020
Consumer research led to the decision not only to keep Ernie a ...
- Lunchables' Platy And Jackie Teach 'New School Rules'
Marketing Daily, Steve Ellwanger - Wednesday, August 26, 2020
Who better to inform kids of new back-to-school standards like wearing fa ...
- One Year After 'Chicken Wars,' Popeyes Can't Wait To End 2020
Marketing Daily, Steve Ellwanger - Tuesday, August 25, 2020
A vertical out-of-home display in Times Square mimics the traditional New Year ...
- Brands And Influencers: Reemerging Emphasis On Driving Sales
Marketing Daily, Steve Ellwanger - Monday, August 24, 2020
With more people cooking at home, Foster Farms decided to use influence ...
- Safe+Fair Eyes New Look To Accompany Category Expansion
CPG Insider, Steve Ellwanger - Friday, August 21, 2020
Brand's consumer base has broadened beyond those who suffer from food sensitiviti ...
- Discover Leverages Social Media To Elicit Support For Black-Owned Eateries
Marketing Daily, Steve Ellwanger - Wednesday, August 19, 2020
In the campaign's first month, it generated more than 12,000 nominations f ...
- Incogmeato Goads Flexitarians To Break Plant-Based Taste Barrier
Marketing Daily, Steve Ellwanger - Tuesday, August 18, 2020
New spots get right to the point with a voiceover that declar ...
- OffLimits Cereals: Premium Blends, 'Unstable' Mascots
CPG Insider, Steve Ellwanger - Friday, August 14, 2020
Cereal encompasses culture, says founder of brand whose mascots include Dash, describ ...
- Extra, Snickers Ads Highlight What's Happening At Home Now
Marketing Daily, Steve Ellwanger - Thursday, August 13, 2020
Like being caught in your underwear when you think an in-person vis ...
- Bagel Bites Pizza Bagels Return To TV To Ponder 'Cultural Debates'
Marketing Daily, Steve Ellwanger - Wednesday, August 12, 2020
Debates take the form of comical back-and-forth conversations between animated characters. Th ...
- Pandemic Helps Deliver Profit Boost To Blue Apron
Marketing Daily, Steve Ellwanger - Tuesday, August 11, 2020
This year has been a financial juggling act for Blue Apron. It ...
- It's 'Bo Time' For Race Driver Dale Earnhardt Jr. And Bojangles Restaurants
Marketing Daily, Steve Ellwanger - Monday, August 10, 2020
Earnhardt describes Bojangles food as "like a powder keg in your mou ...
- Coke Confronts A Turbulent Market With Ads That Foster Unity
CPG Insider, Steve Ellwanger - Friday, August 7, 2020
Q&A with brand's marketing exec Sarah Traverso, who discusses new ad campaig ...
- Nestle Leans Into Lifestyles With Launch Of Life Cuisine
Marketing Daily, Steve Ellwanger - Thursday, August 6, 2020
Launch comes at the intersection of two trends: younger consumers rediscovering froz ...
- 'Got Milk?' Campaign Returns -- Sans White Moustaches
Marketing Daily, Steve Ellwanger - Wednesday, August 5, 2020
"We're seeing that many moms and parents rate milk as the mo ...
- Plant-Based JUST Egg Rolls Out Broad Media Campaign
Marketing Daily, Steve Ellwanger - Tuesday, August 4, 2020
The brand targets flexitarians: people who still eat some animal protein b ...
- BurgerFi Serves First TV Campaign In Advance Of Public Stock Offering
Marketing Daily, Steve Ellwanger - Monday, August 3, 2020
In first spot, a muscular pro baseball player reveals the "dirty secre ...
- 'Sick Of Ick': Skura Style Founders Overhaul The Kitchen Sponge
CPG Insider, Steve Ellwanger - Friday, July 31, 2020
Company advertises on radio, which "offers intimacy by our ability to deliv ...
- Dunkin' Refreshers: Biggest Product Intro Since 2016
Marketing Daily, Steve Ellwanger - Friday, July 31, 2020
The chain's menu reshuffle, playing to midday taste preferences, plus promotional pricin ...
- As Pandemic Lights Up Tobacco Sales, Altria Ramps Up Smokeless Alternatives
Marketing Daily, Steve Ellwanger - Wednesday, July 29, 2020
The on! brand of nicotine pouches is marketed as way to inge ...
- MiO Returns To TV To 'Fix' Boring Water
Marketing Daily, Steve Ellwanger - Tuesday, July 28, 2020
It's the first TV campaign for MiO-which contains no calories or sug ...
- Undaunted By Pandemic, Clean Juice Selects Lunchbox For App Upgrade
Marketing Daily, Steve Ellwanger - Monday, July 27, 2020
A major focus of the new Clean Juice app will be t ...
- King Arthur Flour Rises To Become King Arthur Baking Company
CPG Insider, Steve Ellwanger - Friday, July 24, 2020
After pandemic started, company saw immediate spike in sales, with website "getti ...
- Arm & Hammer Goes Virtual With Summer 'Camp' For Kids, Parents
Marketing Daily, Steve Ellwanger - Thursday, July 23, 2020
The camp features three daily videos focused on crafts, baking and scien ...