- Confluence Of Flu, COVID-19 Fuels Brand Campaigns
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 20, 2020
Theraflu has launched a "Fighting Flu Together" campaign encouraging people to g ...
- NAD's Brett: Chasing Direct Sellers' COVID-19 Product Claims
CPG Insider, Steve Ellwanger - Friday, October 16, 2020
Efforts to shut down sellers of fraudulent COVID products often focus ...
- Pilgrim's Pride Settlement Marks Progress In Poultry Antitrust Probe
Marketing Daily - Top of the News, Steve Ellwanger - Friday, October 16, 2020
The plea deal this week in a federal antitrust investigation underscores h ...
- Orbit Enlists Chris Parnell To Help Clean Up 'Dirty' Online Dating
Marketing Daily, Steve Ellwanger - Wednesday, October 14, 2020
In 60-second spot titled "The Talk," the actor delivers what older generatio ...
- Sustainability Takes Center Stage In Food/Bev Efforts
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 14, 2020
Panera is partnering with WRI and the Pure Strategies sustainability consultancy ...
- Kroger, Muscle Maker Expand 'Virtual Kitchen' Concept
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 13, 2020
Nation's largest grocery retailer, The Kroger Co., has been partnering with me ...
- Personal Hygiene Brand PiperWai Sees Oceans Of Opportunity In Recycled Plastic
CPG Insider, Steve Ellwanger - Friday, October 9, 2020
Company founder Sarah Ribner explains why recycled plastic is better than gla ...
- Tic Tac, Bazooka Launches Appeal To Desire For Fruity Flavors
Marketing Daily, Steve Ellwanger - Thursday, October 8, 2020
Ferrero says its four-flavor Fruit Adventure version recently became Tic Tac's be ...
- Pandemic Prompts Bankruptcy Filings At Ruby Tuesday, Golden Corral
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, October 8, 2020
The Chapter 11 filings come as prospects dim for Congress to provi ...
- Mindy Kaling New Face Of Campbell's Well Yes! Soups
Marketing Daily, Steve Ellwanger - Tuesday, October 6, 2020
In one spot, she describes tomato and sweet basil soup as "equ ...
- Food Marketers Prepare For Sustained At-Home Eating
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, October 6, 2020
"An economic downturn typically leads to a permanent increase in at-home eati ...
- Plant-Based Food, Beverages, Go From Trend To 'Revolution'
CPG Insider, Steve Ellwanger - Friday, October 2, 2020
Plant-based food and beverages are "definitely influencing almost every part of t ...
- Special Olympics New York Says 'Put Your Ad Here'
Marketing Daily, Steve Ellwanger - Thursday, October 1, 2020
The pro bono effort from Edelman not-so-subtly challenges brands to expand the ...
- Pot's Mainstreaming: Martha Stewart Embraces CBD; NJ Could Legalize Cannabis
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, October 1, 2020
Legalization of cannabis in New Jersey could cause a "domino effect" involvi ...
- Discretionary, Non-Food Household Purchases Fueling Costco's Growth
Marketing Daily, Steve Ellwanger - Tuesday, September 29, 2020
Consumers rare edirecting spending from travel and dining out to items li ...
- Restaurateurs Seek Federal Aid, Probe Of Third-Party Deliverers
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, September 29, 2020
Chairman of the National Restaurant Association, along with restaurateurs, testified to ...
- Enthuse Foundation: Calling All Female CPG Entrepreneurs
CPG Insider, Steve Ellwanger - Friday, September 25, 2020
Winners of the second annual pitch competition will be awarded prizes th ...
- At-Home Dining Helps Raise Household Penetration For General Mills
Marketing Daily - Top of the News, Steve Ellwanger - Friday, September 25, 2020
The biggest household penetration gain has come in desserts, with a 4. ...
- Uncle Ben Will Join Aunt Jemima In Brand Retirement
Marketing Daily, Steve Ellwanger - Wednesday, September 23, 2020
The replacement Ben's Original packaging --- sans the image of a Bla ...
- Impossible Foods Teams With Black Leaders To Promote Voter Registration
Marketing Daily, Steve Ellwanger - Tuesday, September 22, 2020
Zoom To The Polls is a series of six online events featuri ...
- White Castle, Burger King Double Down On Digital Tech
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, September 22, 2020
The White Castle chain is among the latest to harness AI, ...
- Rising At-Home Coffee Consumption Impacts Brands
CPG Insider, Steve Ellwanger - Friday, September 18, 2020
New trends in the coffee marketplace range from Gen Z's fondness f ...
- Halloween Shaping Up As Mixed Bag For Brands, Consumers
Marketing Daily - Top of the News, Steve Ellwanger - Friday, September 18, 2020
Hershey: "Trick-or-treating participation will likely be below prior year levels," but "t ...
- Kroger: Digital Orders Soar, Foot Traffic Rebounds
Marketing Daily, Steve Ellwanger - Wednesday, September 16, 2020
Contactless store pickup and delivery was available to 98% of the groce ...
- Brands Unite For 'Dine, Shop & Share' To Benefit No Kid Hungry
Marketing Daily, Steve Ellwanger - Tuesday, September 15, 2020
No Kid Hungry has partnered with restaurants each September for fund-raiser. Th ...
- Butterfinger Deploys 'Investigators' To Solve Halloween Pilfering
Marketing Daily, Steve Ellwanger - Monday, September 14, 2020
Investigative team helps a woman figure out who is stealing Butterfingers fr ...
- Startup CPG Provides Virtual Attention To Small Brands
CPG Insider, Steve Ellwanger - Friday, September 11, 2020
Startup CPG's first virtual Pitch event took place July 22, with so ...
- Gold Bond Unveils 'New Brand Attitude' For Skincare Lotions
Marketing Daily, Steve Ellwanger - Thursday, September 10, 2020
Campaign positions the 112-year-old Gold Bond --- widely known for its male-skewin ...
- Jones Soda Enables Voter Registration With QR Code Labels
Marketing Daily, Steve Ellwanger - Wednesday, September 9, 2020
Front-label graphics range from a "Voting Beats Not Voting" message to ...
- Campbell's Rejuvenation Efforts Get Big Assist From Pandemic
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, September 8, 2020
In response to the gain in sales, the company boosted marketing spendi ...