- Uber-Postmates Deal Creates 3-Horse Delivery Race
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 3, 2020
Meanwhile, DoorDash is hoping to raise about $2.8 billion in an initi ...
- Nonprofits Challenge Cargill's 'Independent Family Farmers' Claims
Marketing Daily, Steve Ellwanger - Tuesday, December 1, 2020
"Cargill is egregiously misleading consumers... because the Products are in fact produc ...
- Mtn Dew, Philadelphia Cream Cheese Take 'Gaming' To Extremes
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 1, 2020
Philadelphia debuts what may seem to be the next hot gaming consol ...
- Changing Tastes For Breakfast Cereals Pose Brand Challenges
CPG Insider, Steve Ellwanger - Wednesday, November 25, 2020
A "polarizing" trend is marked by a desire for either healthy ...
- Bang 'Fired' PepsiCo -- But Questions About Distribution Deal Remain
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 27, 2020
It appears Bang and PepsiCo will continue to work in some capacit ...
- Triscuit Will Fund Nonprofits To Feed People Living In 'Food Deserts'
Marketing Daily, Steve Ellwanger - Tuesday, November 24, 2020
Three-year, $1 million initiative will help people living in low-income areas whe ...
- Mars' Kind Acquisition: Uniting Healthy, Not-So-Healthy Snacks
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, November 24, 2020
Purchase of healthy snack company Kind "clearly a play for Mars ...
- Schar Doubles Down On Influencers To Reach Gluten-Free Niche
CPG Insider, Steve Ellwanger - Friday, November 20, 2020
People with celiac are a big target for Schar, whose research sho ...
- Thanksgiving 2020: Travel Down, Virtual Celebrating Up
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 20, 2020
In one mid-October study, 90% of Americans said they will celebrate indoor ...
- Fisher Nuts Lures Younger Consumers With Recipes, Emotion
Marketing Daily, Steve Ellwanger - Tuesday, November 17, 2020
The company's deep roots in cooking and baking mean "we can ...
- DoorDash Eyes Amazon-Like Growth Plan, Ghost Kitchens Expand
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, November 17, 2020
DoorDash says it plans to build products that can "facilitate the delive ...
- McCormick Video Recipes Engage With ASMR Community
CPG Insider, Steve Ellwanger - Friday, November 13, 2020
With French toast and other recipes, the company aimed to reach AS ...
- Monster's C-Store Sales Up, Jones To Leave 7-Eleven Partnership
Marketing Daily, Steve Ellwanger - Thursday, November 12, 2020
Jones Soda managed to reverse six consecutive quarters of revenue decline ...
- Maxwell House Supports Home-Building Effort For Veterans
Marketing Daily, Steve Ellwanger - Wednesday, November 11, 2020
The Kraft Heinz brand is donating $200,000 in a two-year partnership wi ...
- Beyond Meat Lands Pizza Hut; Role With McDonald's Unclear
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, November 11, 2020
Introducing its McPlant line, McDonald's did not mention Beyond Meat -- wi ...
- New McDonald's Growth Menu Rooted In Cultural Relevance
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, November 10, 2020
McDonald's launched a campaign called "Serving Here" that it hopes will bett ...
- Taat Hemp-Based Cigarettes Ready To Roll In Ohio
CPG Insider, Steve Ellwanger - Friday, November 6, 2020
Former Philip Morris and Lorillard execs say they want to help peop ...
- Kellogg, Kraft Heinz Ramp Up Marketing Spending
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 6, 2020
Retail sales in some CPG categories are "elevated but decelerating" at th ...
- Curaleaf Stands To Gain As 4 More States Legalize Recreational Marijuana
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, November 5, 2020
Voters in Arizona, Montana, New Jersey and South Dakota have voted ...
- Discovery Backing CBD Company Kadenwood As It Debuts New Campaign
Marketing Daily, Steve Ellwanger - Tuesday, November 3, 2020
The latest national television campaign for Kadenwood LLC's Level Select CBD produc ...
- Friendly's Parent, Rubio's File Chapter 11 As Industry Turmoil Continues
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, November 3, 2020
The parent company of Friendly's Restaurants has agreed to sell the chain ...
- More CPG Brands Reaching Out To Hispanic Consumers, Causes
CPG Insider, Steve Ellwanger - Friday, October 30, 2020
A 15-second campaign spot highlights Ocean Spray's Cran-Mango and Cran-Pineapple variations wi ...
- Enhanced Guest Engagement On The Menu For Arby's, Jack In The Box
Marketing Daily, Steve Ellwanger - Thursday, October 29, 2020
"The highest day ever on Arbys.com was the day" it launched Gre ...
- Danone's Two Good Yogurt Goes All In To Reduce Food Waste
Marketing Daily, Steve Ellwanger - Wednesday, October 28, 2020
Brand will partner with Full Harvest, an organization that sources "surplus a ...
- Seeking Bigger Slice Of Takeout, Panera Bread Adds Pizza To Menu
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, October 28, 2020
Three pizza flavors --- cheese, Margherita and chipotle chicken & bacon - ...
- How DoorDash Handled Chaos Of 2020
Marketing Daily, Steve Ellwanger - Monday, October 26, 2020
Among the company's early moves to help local restaurants affected by pandem ...
- MyAir Goes D2C To Sell Personalized Nutrition Bars
CPG Insider, Steve Ellwanger - Friday, October 23, 2020
"It's very important for us to have the D2C connection because ea ...
- Banza's Chickpea-Crust Pizzas Challenge Wheat-, Cauliflower-Based Pies
Marketing Daily, Steve Ellwanger - Thursday, October 22, 2020
CPG brand Banza is venturing from store shelves to frozen food ais ...
- Swerve Serves 'Everyone-Friendly' Sweeteners Amid Rise Of Natural Sugar Substitutes
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, October 22, 2020
According to Nielsen, dollar sales of sugar substitutes with natural ingredients increas ...
- PepsiCo's Lifewtr Showcasing Black Protest Art As It Funds Creators
Marketing Daily, Steve Ellwanger - Tuesday, October 20, 2020
Centerpiece of effort is Black Art Rising, an online exhibition established ...