- Bodyarmor Lyte Seeks Broader Appeal With Endorser/Investor Carrie Underwood
Marketing Daily, Steve Ellwanger - Thursday, January 14, 2021
It's the first national television campaign for Bodyarmor Lyte, and will r ...
- Milkadamia Brings 'Blind' Product Sampling To Zoom
Marketing Daily, Steve Ellwanger - Wednesday, January 13, 2021
"Just One Taste LIVE" campaign was developed to replace in-person sampling sidelin ...
- Pilgrim's Pride, Tyson Settle Broiler Chicken Price-Fixing Claims
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, January 13, 2021
Pilgrim's Pride said it will pay $75 million to settle, while Tys ...
- As Sit-Down Restaurants Struggle, Burger King Rolls Out Brand Refresh
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 12, 2021
Product wraps show visual brand revamp, with retro look symbolized by ...
- Marketing All-Star: Ciara Dilley
MediaPost All Stars, Steve Ellwanger - Tuesday, January 5, 2021
Even before COVID-19, product innovation in the CPG space was hyper competiti ...
- 2021 Forecast For Cereals, Snacks: Sweetness Keeps Coming
CPG Insider, Steve Ellwanger - Friday, January 8, 2021
General Mills is aiding cereal-to-snacking crossover with new bars from Kellogg ma ...
- Outstanding Foods Chastises Cheetos With 'Meal-In-A-Bag' Puffs
Marketing Daily, Steve Ellwanger - Thursday, January 7, 2021
"They taste even better than the ones with the Cheetah," says litt ...
- 'Impossible' Dream? Meat Substitutes Aim For Price Parity With Beef
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, January 7, 2021
Impossible Foods is cutting prices of its plant-based products to foodservice distributo ...
- InnovAsian's Brand Awareness Recipe: Humor, Pod Frequency
Marketing Daily, Steve Ellwanger - Tuesday, January 5, 2021
Four new spots that broke this week offer up Asian food ...
- Third-Party Food Delivery: From Consolidation To Reconciliation?
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 5, 2021
Will 2021 bring long-needed reconciliation between food delivery services and their driver ...
- Common Element Of Top 10 Stories: Fun, Pandemic's Influence
Marketing Daily, Steve Ellwanger - Thursday, December 31, 2020
For one, Halo Top's ad touted the pleasures of getting beyond guild-induci ...
- Startups, Rebranding, Consumer Insights Drove Top Readership In 2020
CPG Insider, Steve Ellwanger - Wednesday, December 30, 2020
Top-ranked stories by readership included those about young as well as lega ...
- Coca-Cola 2020: Challenged Even Before The Pandemic
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, December 30, 2020
Sometimes a crisis speeds up things that should have been addressed ...
- TGI Fridays' 'Cluck-It' Bucket Gives The Bird To 2020
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 29, 2020
In a survey of 1,000 U.S. adults shared by the chain, 5 ...
- My/Mo: Bringing Mochi Ice Cream To The Masses
CPG Insider, Steve Ellwanger - Thursday, December 24, 2020
With distribution in some 30,000 retail grocery locations, the brand entered t ...
- JUST Egg Wants To Scramble Traditional Holiday Recipes
Marketing Daily, Steve Ellwanger - Wednesday, December 23, 2020
In latest ad, eggs end up getting crossed off the list ...
- Bolt24 Targets Athletes With New Campaign, Collagen Variant
Marketing Daily, Steve Ellwanger - Tuesday, December 22, 2020
Three campaign spots debut during the tipoff of the 2020-21 NBA sea ...
- Burger King Integrates Ordering With Google, Promotes Menu Via Venmo
Marketing Daily, Steve Ellwanger - Monday, December 21, 2020
Customers can now order and pay for BK pickup and delivery ...
- Vital Proteins' New Chief Creative Officer: Collagen Enthusiast Jennifer Aniston
CPG Insider, Steve Ellwanger - Friday, December 18, 2020
Aniston joined company as chief creative officer, and is the persona fro ...
- Freshly Launches First New Product Since Being Bought By Nestle
Marketing Daily, Steve Ellwanger - Thursday, December 17, 2020
FreshlyFit offers gluten-free meals tailored to people who follow keto, paleo a ...
- Cannabis Consolidation: Aphria/Tilray Deal Will Create Global Leader
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 17, 2020
Deal announced Wednesday brings together Ontario-based cannabis producer Aphria and cannabis/pharmaceutical compa ...
- Starbucks Will Add More Cold Caffeine To Menu In 2021
Marketing Daily, Steve Ellwanger - Tuesday, December 15, 2020
"Millennials and Gen-Z-ers under 30 are two times more likely to dri ...
- PepsiCo Pours It On For Bodegas, LGBTQ+ Elders, Panera
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 15, 2020
Pepsi is recognizing New York City bodega owners as "unsung heroes" ...
- Will 2021 Be Year Feds Legalize Cannabis? Um, Maybe Not
CPG Insider, Steve Ellwanger - Friday, December 11, 2020
Politics will count. The U.S. House passed historic legalization bill, which Sena ...
- Survey Paints Bleak Picture For Restaurants Awaiting Federal Aid
Marketing Daily - Top of the News, Steve Ellwanger - Friday, December 11, 2020
Seventy-nine percent of restaurants reported reduced sales in October. ...
- Kinder Joy, Hershey Kisses Spread Holiday Family Sweetness
Marketing Daily, Steve Ellwanger - Wednesday, December 9, 2020
Kinder Joy commemorates the family tradition of marketing a child's height ...
- Countering A Stigma, Ajinomoto Wants People To 'KNOW MSG'
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 8, 2020
According to the U.S. Food & Drug Administration, adding MSG to foo ...
- Chick-fil-A, Target File Lawsuits Alleging Poultry Price-Fixing
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 8, 2020
The U.S. Department of Justice alleged that poultry price fixing and b ...
- I Can't Believe It's Not Butter! Spreads GIPHY Mirth
CPG Insider, Steve Ellwanger - Friday, December 4, 2020
The brand's in-house creative team worked with artists Bianca Bosso and Chr ...
- Oreo Raises Curtain On Lady Gaga-Inspired Cookies
Marketing Daily, Steve Ellwanger - Thursday, December 3, 2020
Fan engagement and the chance to win a concert meet-and-greet with La ...