- Microsoft: Search Engine Ad Money Wasted
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 20, 2007
Paying for high ad placement on search engines could be a was ...
- Oshkosh B'Gosh Upscale Shift Fails
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 17, 2007
Since it acquired B'Gosh, Carter's has attempted to market the Oshkosh-based clothier ...
- Jones Soda' Strategy: Connection With Consumers
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 17, 2007
Jones Soda retains a quirky, scrappy image. Yet the brand that g ...
- Moet Hennessy Revamps Glenmorangie For Global Push
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 17, 2007
Moet Hennessy, the beverage arm of luxury-goods group of LVMH, is re-launchi ...
- Alltel Creates "Man Caves" Website
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 17, 2007
Metrosexuals, move over. The Macho Man is back in town. After bei ...
- Ads Billed As Entertainment Gain Favor
Around the Net In Brand Marketing, Tanya Gazdik - Friday, August 17, 2007
The difference between watching a commercial on a Web site and ...
- Green Consumers Demand Alternative To Plastic Water Bottles
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 16, 2007
Water filter and container makers are capitalizing on the latest green tren ...
- Madden NFL Pairs With Pepsi, Visa, Snickers
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 16, 2007
The release of the 2008 version of the popular video game Madd ...
- Study Reveals Huge Growth in Drug Advertising
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 16, 2007
The deep pockets at drug companies just keep getting deeper. Ten yea ...
- Bank of America Expands NFL Relationship
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 16, 2007
Bank of America is expanding its relationship with the National Football Leag ...
- Nickelodeon: No More Junk Food Alliances
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 16, 2007
Nickelodeon is enacting a self-imposed moratorium on the licensing of its children ...
- Best Buy Offers Liz Claiborne Line
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 15, 2007
Best Buy Co. will begin selling Liz Claiborne accessories bags and cas ...
- Actions Resonate With Gay, Lesbian Consumers
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 15, 2007
Authenticity is very important to the gay and lesbian consumer, a stu ...
- TIAA Emphasizes Non-Profit URL in Ads
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 15, 2007
TIAA-CREF is making a significant change in its advertising that plays ...
- Marketers Mixed Over Return of Imus
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 15, 2007
Procter & Gamble Co., General Motors Corp., American Express and Staples we ...
- Jaguar: When A Good Brand Goes Bad
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 15, 2007
Jaguar once was among the elite in luxury nameplates. Its name w ...
- Kmart Toy Aisle Gets Multicultural Makeover
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 14, 2007
Blonde-haired blue-eyed Barbie may still dominate, but Kmart is one of sever ...
- Study: Old Media Still Works
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 14, 2007
There is hope yet for the printed page. Nearly three-quarters of consume ...
- Glamour, Fashion Attract Consumers To Unlikely Ads
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 14, 2007
Ironically, you won't see very many TV ads for Philips Electronics' n ...
- Starbucks Plans To Expand Brand Reach
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 14, 2007
A lead Starbucks Corp. executive says the company is far from maximizi ...
- FTC Scrutiny Prompts Lead Generation Shift
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 14, 2007
The effectiveness of lead generation based on incentive offers has always be ...
- Elvis Has Not Left the Building
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 13, 2007
The King may be gone, but his brand lives on. Thursday mar ...
- Look Back Service Forces Consumers to Watch Ads
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 13, 2007
Imagine a time before the VCR, when TV-watchers had no choice b ...
- Video Web Sites Get Graphics Users Prefer
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 13, 2007
Video Web sites have spent the past year trying to find ...
- Kraft, P&G Plan Sell-Off In Slower Categories
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 13, 2007
Some big U.S. brands are expected to hit the market in t ...
- Dunkin' Donuts Offer 'Perk' To Home Brewers
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 13, 2007
Customers who now stop at Dunkin' Donuts for coffee to go won ...
- American Express Offers Incentive During Back-To-School
Marketing Daily, Tanya Gazdik - Monday, August 13, 2007
[Financial Services] Grabbing for a bigger piece of the back-to-school shopping pi ...
- Bank of America Sticks With Olympics Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, August 9, 2007
[Financial Services] The bank has launched its 2008 Olympic Games programming ...
- Allstate Focuses on African-American Market 'Beyond February'
Marketing Daily, Tanya Gazdik - Tuesday, August 7, 2007
[Financial Services] The company is extending what many others do for Bla ...
- Marketers Humanize Their Site Content, Ramp Up Click-Throughs
Marketing Daily, Tanya Gazdik - Monday, August 6, 2007
[Technology] Pontiac has used the technology for the past two years ...