- Pet Products Poised For Continued Growth
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Collectively, the pet industry is expected to generate $50.8 billion in tot ...
- Dos Equis Updates Packaging
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Mexican beer brand Dos Equis is sprucing up the look of i ...
- Credit Unions Respond To Bank Transfer Day
Marketing Daily, Tanya Gazdik - Saturday, October 29, 2011
More than 66,400 consumers have indicated on Facebook that they intend ...
- CMOs Eye Disparity: Local Marketing Wishes, Reality
Marketing Daily, Tanya Gazdik - Monday, October 31, 2011
Nearly 50% of marketers surveyed by the CMO Council believe localized marketi ...
- Farmers Insurance Comes To Cityville
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
Farmers Insurance is launching another partnership with Zynga, this time via i ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Friday, October 28, 2011
SunTrust launches the "Classic Moments of Control" contest on its Facebook p ...
- Farmers Insurance Comes To Cityville
Online Media Daily, Tanya Gazdik - Friday, October 28, 2011
Farmers Insurance is launching another partnership with Zynga, this time via i ...
- Celebrity Cruises, Rodale Join For Wellness
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
Celebrity Cruises is collaborating with Rodale Inc. to offer a new seri ...
- Apple, Hershey's, Sprite Top Youth Brands
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
Apple, Hershey's, and surprisingly, Sprite (not Coke or Pepsi) are three ...
- HomeAway Selects GSD&M As AOR
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
HomeAway, Inc. has selected fellow Austin, Texas-based company, GSD&M, as its advertisi ...
- American Family Insurance Renews 'In Gayle We Trust'
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
American Family Insurance is launching a third season of the web seri ...
- Allstate Partners With Univision For Latin Grammy Sweeps
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2011
Allstate Insurance Co. and Univision have launched a national sweepstakes that wi ...
- Dove Asks Women: 'Who Inspired You?'
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Dove is asking women "Who Inspired You?" in a promotion that ...
- Heineken Continues Rugby World Cup Sponsorship
Marketing Daily, Tanya Gazdik - Friday, October 21, 2011
Heineken has extended its contract as worldwide partner and official beer suppli ...
- Capital One Targets Small Biz With Spark
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2011
Its Spark Miles and Spark Cash cards will offer the highest-value rewar ...
- Virgin America Names Marketing VP
Marketing Daily, Tanya Gazdik - Thursday, October 20, 2011
San Francisco-based Virgin America has appointed Luanne Calvert as vice president ...
- Facebook Fans Say 'Coke Is It'
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2011
Coca-Cola ranks as the world's No. 1 brand in a Covario stu ...
- Allstate, YWCA Raise Domestic Violence Awareness
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2011
The main component of the program is its website, www.PurplePurse.com, which ...
- Seventh Generation Takes Winner To Growing Region
Marketing Daily, Tanya Gazdik - Tuesday, October 18, 2011
Seventh Generation is emphasizing its natural ingredients with a sweepstakes that wi ...
- AmEx, 'Billboard' Launch Facebook Entertainment Channel
Marketing Daily, Tanya Gazdik - Monday, October 17, 2011
Consumers (including non-cardmembers) can "like" the Amex Entertainment channel in order ...
- Social Media Influences Brand Reputation
Marketing Daily, Tanya Gazdik - Friday, October 14, 2011
Social media plays an important role in how consumers discover, research, a ...
- Kodak Offers Free Photo Prints Via Facebook
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2011
The "Free Kodak Prints Week" promotion will run from Oct. 17-23. Consume ...
- Citi, American Airlines Move Admirals Club Lounge From Airport
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2011
Citi and American Airlines kicked off the launch of the Citi Executive/AAdvanta ...
- Location-based Marketing To Grow This Year
Marketing Daily, Tanya Gazdik - Wednesday, October 12, 2011
Marketers expect location-based applications such as Foursquare and SCVNGR to grow ...
- Norwegian Cruise Line Returns To TV
Marketing Daily, Tanya Gazdik - Tuesday, October 11, 2011
The national campaign, which broke Oct. 10, features the tagline "Cruise Li ...
- Netflix's Qwikster Over Before It Starts
Marketing Daily, Tanya Gazdik - Monday, October 10, 2011
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sulliv ...