- Streamers See Sharp Declines In Linear Media Spend
Television News Daily, Wayne Friedman - Tuesday, October 14, 2025
Media spend/value for streamers fell nearly 50% to $241.8 million, with declin ...
- Hitting High, Low Notes: Can Cable Brands Revive?
TV Watch, Wayne Friedman - Tuesday, October 14, 2025
Paramount says it will close down MTV channels across Europe - most ...
- 'Tron: Ares' Hits The Weekend Brakes At $33.5M
MediaDailyNews, Wayne Friedman - Monday, October 13, 2025
Analysts were expecting $40 million-$50 million for the sequel in the longti ...
- Movies On Streamers: Still 'Quietly Dependable Workhorses?'
TV Watch, Wayne Friedman - Monday, October 13, 2025
Movies in 2024 contributed nearly 50% of streaming revenue - up fr ...
- AVOD Ad Spend Forecast To Rise 17% This Year
Television News Daily, Wayne Friedman - Friday, October 10, 2025
As rising FAST networks help fuel ad-supported streaming revenue, The Roku Chann ...
- Netflix's Peters On WBD Deal: What's The 'Track Record'?
TV Watch, Wayne Friedman - Friday, October 10, 2025
"One should have a reasonable amount of skepticism around big media merge ...
- NFL, College Football Boost Q3 Linear Ad Spend 4%
Television News Daily, Wayne Friedman - Thursday, October 9, 2025
Total TV ad impressions sank nearly 3% to $1.7 trillion, with nation ...
- Untethered? Paramount's Pricer Fresh Ad Inventory
TV Watch, Wayne Friedman - Thursday, October 9, 2025
The new ad innovation gives brands top-level placement - the "A" position ...
- More Sharing For Streaming: Nearly 40% Of U.S. Titles
Advanced TV Insider, Wayne Friedman - Wednesday, October 8, 2025
Of 172,000 U.S. titles, 67,000 appeared on two or more services ...
- Netflix Q3 Viewership Climbs 5.1%
Television News Daily, Wayne Friedman - Wednesday, October 8, 2025
"This is consistent with management's optimism on the 2Q earnings call (positi ...
- Play Commercials Softly But Carry A Big Streaming Ad Shtick - Somewhere
TV Watch, Wayne Friedman - Wednesday, October 8, 2025
Major streaming services won't be able to "transmit the audio of commerci ...
- Movie Tariffs Pose Threat To Studios As They Mull AI-Generated Performers
TV Watch, Wayne Friedman - Tuesday, October 7, 2025
Tariffs will make studios' jobs a lot harder in a transitioning mov ...
- NBCU Nears NBA Sellout, Closes 170 Ad Deals
Television News Daily, Wayne Friedman - Monday, October 6, 2025
NBCU has signed on 170 advertisers for its first season of t ...
- WBD Ad Declines Forecast To Accelerate, -17% In Q3
Television News Daily, Wayne Friedman - Tuesday, October 7, 2025
WBD's global TV network ad revenues are estimated to sink 17% ...
- OpenAP Expands Roster, Boosts Data-Driven Ad Share
TV Watch, Wayne Friedman - Monday, October 6, 2025
"Adding additional inventory partners and identity solutions in the streaming TV landsca ...
- Swift's 'Showgirl' Shows Up With $33M Weekend
MediaDailyNews, Wayne Friedman - Sunday, October 5, 2025
The limited release (October 3-5) film was easily the top movie theat ...
- NBCU Revives NBC Sports Network With YouTube TV, Xfinity Deals
Television News Daily, Wayne Friedman - Thursday, October 2, 2025
The network will feature Big Ten Conference college athletics, NBA games (fr ...
- YouTube TV: Going Beyond Just Price Hikes
TV Watch, Wayne Friedman - Friday, October 3, 2025
YouTube TV wants a big streaming piece of the pie from NB ...
- 4 Weeks Down: NFL Viewing +11%, Ad Sales Flat
Television News Daily, Wayne Friedman - Thursday, October 2, 2025
NBC's "Sunday Night Football" - including the "NFL Kickoff" game - ...
- Where Are The New Ideas For Live Non-Sports Shows?
TV Watch, Wayne Friedman - Thursday, October 2, 2025
Financial issues aside for these programs, the positive is that from ...
- Video Game Ads - And 'Interrupting' - On The Rise
Advanced TV Insider, Wayne Friedman - Wednesday, October 1, 2025
A new Bain & Co. report finds 65% of gamers say "a ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- AI-Generated Actors And The Future Of Creative Talent
TV Watch, Wayne Friedman - Wednesday, October 1, 2025
"Tilly Norwood is not an actor. It has no life experience ...
- MLB Regular Season: Ad Spend Stagnates On Flat Viewing
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
Total viewer impressions from all TV partners grew year-over-year - up 1 ...
- Amazon, FanDuel Team For 'NBA On Prime' Sponsorship
Television News Daily, Wayne Friedman - Tuesday, September 30, 2025
The 'NBA on Prime" sponsorship deal includes new bet tracking and 'Od ...
- Station Groups And Kimmel: Future Network Content Issues?
TV Watch, Wayne Friedman - Tuesday, September 30, 2025
"[This] should rightly cause consumers to expect that content will be mo ...
- Comcast's Cavanagh Named Co-CEO, Joins Roberts
Television News Daily, Wayne Friedman - Monday, September 29, 2025
Cavanagh, who will ascend to the position in January, has been preside ...
- Fighting Back On Streaming: Live, Legacy Pricing Math Goes Deep
TV Watch, Wayne Friedman - Monday, September 29, 2025
"NBCUniversal is asking us to pay more than what they charge consume ...
- NFL TV Partners' Rights Fees Expected To Rise By $8B Per Year: Analyst
Television News Daily, Wayne Friedman - Thursday, September 25, 2025
The process could ramp up its annual rights fees revenues from fi ...
- Paramount-WBD Merger: Adding A TikTok Side Benefit?
TV Watch, Wayne Friedman - Friday, September 26, 2025
Should we be worried about CBS News being combined with CNN? N ...