• by Wayne Friedman , 2 hours ago

A new Samsung Ads and Amazon Ads partnership will allow consumers to make purchase options directly from their Samsung TV Plus operating systems on their TV screens.

The company says that for Samsung TV Plus -- the operating systems for smart Samsung TV --  this is the first external CTV (connected TV) device partnership to offer this capability with Amazon.

With the deal, consumers can ‘Add to Cart’ products/services directly within their Amazon storefront with a click of their remote and make purchases.

This comes via a deal that will directly link Amazon’s remote-enabled Interactive Video Ad (IVA) technology to Samsung TV Plus.

Starting in July, advertisers will be able to access and activate Samsung TV Plus inventory through Samsung’s partnership with Amazon DSP.

For advertisers who do not sell on Amazon, consumers will be able to access those products via messaging via “Send to Phone” and “Sign Up Today” prompts to extend engagement beyond the TV screen.

Samsung Ads is also expanding its Creative Canvas effort, where brands can update their ad creative for CTV with product galleries, vertical video, and click-to-email.

Samsung TV Plus says it is the leading FAST (free, ad-supported, streaming television) app on Samsung smart TVs, with more than 100 million active users globally each month and streaming hours up 25% year-over-year

Samsung TV Plus is expanding programming with exclusive live events and creator-produced programming.