- Content Marketing Revenues To Decline Nearly 7% In The U.S. In 2020
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2020
After years of double-digit percentage growth, U.S. content marketing revenues are expect ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outco ...
- Presidential Debates, Sports Take Center Stage This Fall
TV Watch, Wayne Friedman - Thursday, September 24, 2020
Early projections show the debates could see substantial viewership, especially with t ...
- Box-Office Slump: Movies In Theaters See Less Revenue Dollars Upon Return
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2020
Just a few weeks into the re-opening of theaters, U.S. movies witness ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digit ...
- Discovery+ App Joins The Streaming World, But Direct-To-Consumer Still Iffy
TV Watch, Wayne Friedman - Wednesday, September 23, 2020
Discovery+ has analysts saying it's essentially a service targeted to cord-cutters. ...
- Roku Stock Rises Sharply, Boosted By NBCU Carriage Deal For Peacock, NBC Apps
Television News Daily, Wayne Friedman - Monday, September 21, 2020
Roku stock was up nearly 16% to $184.32, while virtually all oth ...
- More TV Cord-Cutting To Come, Virtual Pay TV Providers Bring Little Help
Television News Daily, Wayne Friedman - Monday, September 21, 2020
eMarketer estimates there will be a 7.5% decline in 2020 (6.6 milli ...
- Is Trump's 'Patriotic Education' Move Really About A New TV Network?
TV Watch, Wayne Friedman - Tuesday, September 22, 2020
Analysts believe Trump's move is largely political -- a reaction to ...
- Roku, NBCUniversal In Stalemate Over Carriage Of App Platforms, Advertising Share
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Looking to increase its share of advertising beyond existing deals, Roku h ...
- Roku, NBCU Settle Carriage Deal Issues, Peacock Added
Television News Daily, Wayne Friedman - Saturday, September 19, 2020
Roku and NBCU have reached an agreement for continued carriage of ...
- Cutting Down On Cord-Cutting? Charter's Spectrum Might Have The Answer
TV Watch, Wayne Friedman - Monday, September 21, 2020
CEO Tom Rutledge attributed the company's video growth to the strength ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment Impact
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
The metric will measure the effect of an advertiser's total NBCU med ...
- NBCU Executive Shakeup Continues, USA Network, Syfy President Chris McCumber Departs
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
McCumber is departing after nearly 20 years. Susan Rovner, who will mo ...
- NFL, NBA Take Nielsen Ratings Hit: Schedule Disruptions Cited
Television News Daily, Wayne Friedman - Thursday, September 17, 2020
Post- and end-of-the-season action for TV sports franchises has seen sharply low ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR Specs
Television News Daily, Wayne Friedman - Friday, September 18, 2020
Addressable TV ad consortium Project OAR is working with iSpot.tv on measureme ...
- Past Billion-Dollar Deals Raise Big Questions Now
TV Watch, Wayne Friedman - Friday, September 18, 2020
How do you convince cable TV networks to let a competitor's ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory acro ...
- Ad-Supported HBO Max Is Coming, But How Many Ads?
TV Watch, Wayne Friedman - Thursday, September 17, 2020
A potential ad-supported HBO Max would probably have a two-pronged approach, ...
- CBS All Access To Be Rebranded As Paramount+
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
The rebrand will come with new original series content from many ViacomC ...
- Comcast Sees Better TV Ad Market For NBCU, Peacock Now At 15 Million Subscribers
Television News Daily, Wayne Friedman - Tuesday, September 15, 2020
NBCU is seeing stronger national TV scatter advertising for its traditional ...
- FuboTV Sees Sharply Higher Subscribers, Revenues For 2020
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
fuboTV has raised its subscriber estimate for Q3 and says revenues fr ...
- Digital Platforms Might Ease Upfront Pain
TV Watch, Wayne Friedman - Wednesday, September 16, 2020
Major streaming platforms -- even with the uneven cross-platform metrics and oth ...
- TV Viewing In Q3 Sees 20% Decline, Kids TV Down 29%
Television News Daily, Wayne Friedman - Monday, September 14, 2020
Nearly three months into Q3, traditional TV viewing is down 20%, accordi ...
- Video Game Revenue Soars 37% In August, 23% Higher Year-To-Date
Television News Daily, Wayne Friedman - Monday, September 14, 2020
Video-game industry revenue keeps rising sharply to new levels, as August sal ...
- ESPN Cuts Sports Betting Deals With DraftKings And Caesars Entertainment
Television News Daily, Wayne Friedman - Monday, September 14, 2020
Dialing up its wagering efforts around sports, ESPN has made separate spor ...
- New Streaming Services Will Emerge - But Not In Traditional Forms
TV Watch, Wayne Friedman - Tuesday, September 15, 2020
Premium video platforms are still in their nascent phase. Is Peloton ...
- NFL Kickoff Game Reaps 'Double Digit' Ad Gain
Television News Daily, Wayne Friedman - Friday, September 11, 2020
Signaling a strong return for the NFL season, NBC Sports says Thursd ...
- ABC, CBS Prime-Time Scatter Prices Plummet Without Major Sports
Television News Daily, Wayne Friedman - Friday, September 11, 2020
Cancellation and postponements of major sporting events included the NCAA Men's Basketba ...
- The Kardashians End Their TV Run - But Family Reality Shows Live On
TV Watch, Wayne Friedman - Monday, September 14, 2020
No worries: Heavy drama, eye-rolling, sarcasm, nasty remarks and other faux-celebrity ting ...