- U.S. Homes With Three Or More Streaming Services Show Continued Growth
Television News Daily, Wayne Friedman - Wednesday, January 22, 2020
Total worldwide streaming subscribers will overtake pay TV subscribers in more th ...
- Bill Abbott Departs Crown Media
Television News Daily, Wayne Friedman - Wednesday, January 22, 2020
Hallmark is now actively searching for a replacement. Abbott had been C ...
- Netflix Creates New 2-Minute Viewing Standard
TV Watch, Wayne Friedman - Thursday, January 23, 2020
Previously, Netflix counted viewing as a subscribing household watching 70% of ...
- NFL Regular-Season Ad Unit Pricing Up Nearly 9%
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
For the entire 2019 regular season, NFL TV networks pulled in ...
- NFC, AFC Championship Games Viewing Down From 2019, Remain Top TV Programs
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
The NFC and AFC Championship games maintained big 40-million-plus viewership totals, althou ...
- Weekly Viewing Time Rising On Netflix And Hulu
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Weekly time spent watching movies and TV series on Netflix and Hu ...
- WarnerMedia Entertainment Taps Idell As Research Chief
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Cheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainmen ...
- Movie Attendance, Legacy TV Slips, But Streaming Rates Are Rising
TV Watch, Wayne Friedman - Wednesday, January 22, 2020
Analysts now worry the average $10 price per movie is getting ...
- Fewer TV Ads Correlates With Program, Commercial Success
Television News Daily, Wayne Friedman - Monday, January 20, 2020
While many factors contribute to a TV commercial's success, less commercials ...
- Name Your Streaming Platform - Just Add Symbols
TV Watch, Wayne Friedman - Tuesday, January 21, 2020
Monikers may be passe. Companies just include a symbol, character or punctuatio ...
- Video Game Business Keeps Declining As Mobile, Internet-Connected Gaming Grows
Digital News Daily, Wayne Friedman - Friday, January 17, 2020
December posted the fifth consecutive monthly video sales decline -- down 1 ...
- New CBS CMO Benson Looks For Expansion Of Shows' Audiences
Television News Daily, Wayne Friedman - Saturday, January 18, 2020
ViacomCBS faces challenges including finding audiences not always associated with the networ ...
- Bloomberg's Political Spend Now At $258 Million
Television News Daily, Wayne Friedman - Friday, January 24, 2020
Bloomberg's campaign has the highest spending among all Presidential candidates at $2 ...
- Will Ad Scarcity Impact OTT-CTV?
TV Watch, Wayne Friedman - Monday, January 20, 2020
Prime-time ad scarcity is something traditional TV knows well. Reports suggest Amaz ...
- OTT/CTV Platforms Score Higher Engagement For Daytime, Prime Time Posts Higher Impressions
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Higher impressions come in prime time with OTT/connected TV platforms/apps, with bett ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Advanced TV advertising on OTT/connected TV platforms is being used by 6 ...
- NBCU's Peacock Launching As Mainly Free, Ad-Supported Service April 15
Television News Daily, Wayne Friedman - Thursday, January 16, 2020
Confirming reports, Peacock will launch April 15, largely as a premium fre ...
- Clarification: Peacock's Ad Options
Television News Daily, Wayne Friedman - Friday, January 17, 2020
The new platform has three options: Peacock Free, a free ad-supported servi ...
- Will Your Favorite March Madness Athlete Star In An Old Spice TV Ad In 2023?
TV Watch, Wayne Friedman - Friday, January 17, 2020
California became the first state to pass a law that overrode t ...
- Cable Nets See 8% Viewing Declines In 2019 As Young Viewers Depart, Older Viewers Remain
Television News Daily, Wayne Friedman - Wednesday, January 15, 2020
Cable TV networks posted a decline of near 10% overall in tot ...
- Spotify Ad Revenues Will Climb Slowly: Analyst
Television News Daily, Wayne Friedman - Wednesday, January 15, 2020
Although ad revenues at Spotify have risen 30% since 2016, they wi ...
- Now As One Company, ViacomCBS Ad Sales Undergoes Major Staff Changes Under Ross
Television News Daily, Wayne Friedman - Wednesday, January 15, 2020
Combining CBS and Viacom advertising staff under Jo Ann Ross, who wi ...
- Peloton Bikes Through Ad Competition
TV Watch, Wayne Friedman - Thursday, January 16, 2020
Two different TV commercials are selling the same product -- do viewe ...
- NFL Viewers Show Post-Season Gains; State Farm, Verizon, Geico, Progressive, TurboTax Big Ad Spenders
Television News Daily, Wayne Friedman - Tuesday, January 14, 2020
Looking at two weeks of post-season action, the NFL is up ...
- Disney+ Posts Strong App Downloads, High Mobile App Revenue
Television News Daily, Wayne Friedman - Tuesday, January 14, 2020
Mobile marketer researcher Sensor Tower says Disney has had more than ...
- Has Peak TV Peaked?
TV Watch, Wayne Friedman - Wednesday, January 15, 2020
TV executive Barry Diller warns that acute pressure on the creative communi ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, Display
Television News Daily, Wayne Friedman - Monday, January 13, 2020
Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio a ...
- NBCU's Peacock Revisits TV's Genesis: Ad-Supported
TV Watch, Wayne Friedman - Tuesday, January 14, 2020
NBCUniversal is essentially trying to re-invent the broadcast network wheel -- ...
- TCA: NBC Tops In Season Viewership, NBC Hypes Peacock, Fallon To Host Variety Show
Television News Daily, Wayne Friedman - Saturday, January 11, 2020
Right now, NBC's prime-time viewership through the first 3 weeks of t ...
- TCA: CBS Midseason Offers More Crime/Procedural Dramas Post-Viacom Merger
Television News Daily, Wayne Friedman - Sunday, January 12, 2020
CBS touted NYPD drama "Tommy" and "FBI: Most Wanted" at the Televisi ...
