- NBCU's Peacock Strikes Non-Exclusive Deal With ViacomCBS For TV Shows, Movies Ahead Of Launch
Television News Daily, Wayne Friedman - Wednesday, July 1, 2020
The deal will bulk up Peacock's TV and movie content at laun ...
- Streamers Tout Big Content Libraries, Marketing Goes Deeper
TV Watch, Wayne Friedman - Thursday, July 2, 2020
Still, quality can be a fuzzy thing to measure. Consider other relat ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, n ...
- National TV Sinks 23% In Ad Revenues To $716.4 Million, Sports TV Takes 66% Hit
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
Sports TV generated just $52.8 million dollars -- comprising 8% of a ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With Mediaocean
Television News Daily, Wayne Friedman - Tuesday, June 30, 2020
The deal with Mediaocean allows media buyers to buy NBCU stations' O ...
- TV Viewers Sample Different OTT-CTV Platforms: Churn, Baby, Churn!
TV Watch, Wayne Friedman - Wednesday, July 1, 2020
Recent churn issues could be a factor in consumers abandoning older premi ...
- Local Advertising To Sink 13.1% In 2020
MediaDailyNews, Wayne Friedman - Monday, June 29, 2020
Borrell Associates says the steep drop this year is a revision ...
- Netflix Rises To Become Top Channel Consumers 'Must Keep' During COVID-19
Television News Daily, Wayne Friedman - Monday, June 29, 2020
Netflix was followed by ABC, CBS, NBC, and Fox, while Amazon Pri ...
- Is Facebook Similar To The Big 3 TV Networks In The 1960s?
TV Watch, Wayne Friedman - Tuesday, June 30, 2020
Major digital media players are steeling themselves for the regulation that ...
- Unbundled, Stand-Alone Broadband Service Continues To Rise With U.S. Consumers
Television News Daily, Wayne Friedman - Friday, June 26, 2020
Unbundled, stand-alone broadband service -- not packaged with mobile, and/or pay ...
- Usage Declines Slightly Among Major Streamers, Steady Or Higher For Mid-Level Streamers
Television News Daily, Wayne Friedman - Friday, June 26, 2020
Some mid-level services continue to show gains or remain steady, while bigge ...
- Correction: Unbundled, Stand-Alone Broadband Service Continues To Rise With U.S. Consumers
Television News Daily, Wayne Friedman - Friday, June 26, 2020
- Dramatic TV Footage Is Needed To Move Viewers On Health, Political Fronts
TV Watch, Wayne Friedman - Monday, June 29, 2020
Dramatic visuals help translate off-air stories, information and data into deeper emotion ...
- Local Radio Advertising Revenues Forecast To Sink 11% This Year
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2020
Local radio in the U.S. will grow to $12.8 billion this yea ...
- Fewer TV Sports Events In Mid-June, Viewing Levels Lower Than A Year Ago
Television News Daily, Wayne Friedman - Thursday, June 25, 2020
Some returning TV franchises -- golf, NASCAR, and horse racing -- ha ...
- COVID-19 Isn't Easy To Contain: TV Industry Is In For A Bumpy Ride
TV Watch, Wayne Friedman - Friday, June 26, 2020
COVID-19 doesn't care about your upfront market client issues or whether business ...
- Major League Baseball To Begin Shortened Season In Late July, National TV Ads To Sink
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
On Tuesday, team owners and players agreed to a shortened, regular-season 60-ga ...
- Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
Vice said news content related to George Floyd and related protests h ...
- Amazon Wants To Expand Its Entertainment Options
TV Watch, Wayne Friedman - Thursday, June 25, 2020
The biggest U.S. ecommerce retailer is going to live, linear TV. Ye ...
- Hulu Launches GatewayGo Ad Format Focused On Promo Offers
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
The new effort, where viewers can scan barcodes from onscreen TV a ...
- Free TV, Movie Content Targeted For Cyber Crimes
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
McAfee identified the riskiest entertainment content in two top-ten lists -- o ...
- NBCU's Peacock Premium To Be Available On Google Platforms, Devices Free Through Oct. 15
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
The ad-supported Peacock Premium service offers 15,000 hours of content and viewe ...
- Correction: Samsung Ads Business Grows, With Higher Ad-Supported, Free Streaming Time Usage
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
- Trump Show May Be Nearing Cancellation
TV Watch, Wayne Friedman - Wednesday, June 24, 2020
How will we know if the Trump TV show is coming ...
- Samsung Ads Business Grows, With Higher Ad-Supported, Free Streaming Time Usage
Television News Daily, Wayne Friedman - Monday, June 22, 2020
Samsung Ads says its TV set and device owners are spending mo ...
- Fox News Grabs Best Ever Saturday Night Viewing For Trump Rally
Television News Daily, Wayne Friedman - Monday, June 22, 2020
Fox News Channel pulled in its highest-ever prime-time viewership for a Saturd ...
- Is The Legacy, Traditional Pay TV Bundle Dead?
TV Watch, Wayne Friedman - Tuesday, June 23, 2020
Cable networks are asking consumers to spend $100 a month for 2 ...
- Presidential Ad Spending Dips In Current Week, Biden Campaign Ups Spend For Weeks To Come
Television News Daily, Wayne Friedman - Friday, June 19, 2020
Media spend will ramp up as the Biden Presidential campaign plans ...
- Legacy Media Cos. Avoid Buying Video-Game Businesses
TV Watch, Wayne Friedman - Monday, June 22, 2020
Legacy TV/movie businesses may have fears about the brand safety of cont ...
- AMC Entertainment To Open Movie Theaters In Limited Capacity By Midsummer
MediaDailyNews, Wayne Friedman - Friday, June 19, 2020
AMC Entertainment will open the bulk of its venues -- 450 ...