- Average Time Spent Watching Programming Rises For Traditional TV, Reach Continues To Slip
Television News Daily, Wayne Friedman - Monday, February 3, 2020
While there are fewer overall viewers for traditional TV networks, those sti ...
- Super Bowl Shows Slight Viewership Rise, National TV Ad Dollars Up 29%
Television News Daily, Wayne Friedman - Monday, February 3, 2020
Kantar Media's preliminary estimate shows in-game national TV advertising spend for t ...
- Disney+ Delivers Better-Than-Expected Q4, Adds 26.5M Subs
Television News Daily, Wayne Friedman - Tuesday, February 4, 2020
Disney chairman/CEO Bog Iger said half of Disney+ subscribers came from i ...
- Super Bowl TV Ads: What Is the Value Of Online Views?
TV Watch, Wayne Friedman - Tuesday, February 4, 2020
Growing digital media extensions can amortize the now $5.5 million price t ...
- Roku Is Dropping Fox Apps -- 2 Days Before The Super Bowl
Television News Daily, Wayne Friedman - Friday, January 31, 2020
Roku alerted customers that on Friday, Jan. 31, Fox channels would ...
- Seasonal Late-Night Ratings: 'Late Show' Leads In Total Viewers, 18-49 Viewers
Television News Daily, Wayne Friedman - Friday, January 31, 2020
"Late Show with Stephen Colbert" improved its strong position through the fir ...
- ViacomCBS CEO Ianniello Departs, Cheeks Becomes CEO, CBS Entertainment Group
Television News Daily, Wayne Friedman - Friday, January 31, 2020
Confirming reports of his departure and replacement, ViacomCBS says Joe Ianniello, chairm ...
- Charter Sees Steady 5% Q4 Revenue Gains, Video Business Loses 106,000 Subscribers
Television News Daily, Wayne Friedman - Friday, January 31, 2020
Despite stagnation in its cable business, Charter is gaining overall residential reven ...
- Disney Integrates Hulu Into D2C Unit, Hulu CEO Randy Freer Exits
Television News Daily, Wayne Friedman - Friday, January 31, 2020
With the launch of Disney+, the company is now focused on t ...
- Roku Confirms New Fox Deal Hours Before Super Bowl Telecast
Television News Daily, Wayne Friedman - Saturday, February 1, 2020
Roku says it has struck a new distribution deal with Fox Cor ...
- Could NBCU, Warner Media Merge In Future?
TV Watch, Wayne Friedman - Monday, February 3, 2020
Such an alliance would leave both Comcast and AT&T more focused ...
- Verizon's FiOS Pay TV Loses 51,000 Subs In Q4, Gains Mobile Customers From Disney+ Promo
Television News Daily, Wayne Friedman - Thursday, January 30, 2020
Verizon added 790,000 customers to mobile phone plans in Q4. The Verizon/Disne ...
- The NFL 2020 Brand Enjoys Higher Favorability Pre-Super Bowl
TV Watch, Wayne Friedman - Friday, January 31, 2020
For the second straight year, overall NFL regular-season games posted modest single-dig ...
- Spreading Coronavirus Could Affect U.S. Media, Concerns Mount Over Disney Properties
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2020
The spread of coronavirus in China and potentially beyond could have negati ...
- WarnerMedia 4Q Revenue Slips, HBO Max Preparations Impact Results
Television News Daily, Wayne Friedman - Wednesday, January 29, 2020
WarnerMedia's Q4 revenues sank 3% to $8.9 billion, partly due to lo ...
- CW's Haskins Upped To President Of Streaming, Chief Branding Officer
Television News Daily, Wayne Friedman - Wednesday, January 29, 2020
Haskins will continue to oversee the CW's branding, marketing and promotion effor ...
- Anti-Trump GOP Group Pushes Ads In Final Days Of Impeachment Trial
Television News Daily, Wayne Friedman - Wednesday, January 29, 2020
Republicans for the Rule of Law is amping up its efforts ...
- For Super Bowl Movie Marketers, Price Isn't The Only Factor
TV Watch, Wayne Friedman - Thursday, January 30, 2020
In the past, the Super Bowl saw seven to nine different ...
- CNN, MSNBC Airing 90% Of Live Impeachment Trial: Fox, Not So Much
Television News Daily, Wayne Friedman - Tuesday, January 28, 2020
MSNBC ran just 222 paid advertising/network promo prime-time airings for the mo ...
- VAB: TV Sports Viewing 'Preferred' To In-Stadium, Arena
Television News Daily, Wayne Friedman - Tuesday, January 28, 2020
VAB says 72% of sports fans "prefer" sports viewing at home v ...
- Longer Storytelling At The Super Bowl: Is It Content Marketing Or A TV Ad?
TV Watch, Wayne Friedman - Wednesday, January 29, 2020
A reported 28 Super Bowl commercials will be of longer length: ...
- CBS' 'Grammy' TV Viewing Down 6%, National Ad TV Revenues Up
Television News Daily, Wayne Friedman - Monday, January 27, 2020
CBS's "Grammy Awards" this year sank to a new low in tradition ...
- Super Bowl Marketers Holding Back Pre-Releasing Messaging
Television News Daily, Wayne Friedman - Monday, January 27, 2020
Just 24 brands have released Super Bowl ads and/or ad teasers ...
- Post-Impeachment Trial: What Trump's Future TV Ads Might Sound Like
TV Watch, Wayne Friedman - Tuesday, January 28, 2020
Any new TV commercial could be a best-of effort, resembling a ...
- Day Two Impeachment Hearings: Viewing Down 20%, Fox News Biggest Loser
Television News Daily, Wayne Friedman - Friday, January 24, 2020
Fox News Channel led on day one with 2.65 million, then dropp ...
- Premium Video Streamers Aren't About Big Numbers, It's About Big Revenue
TV Watch, Wayne Friedman - Monday, January 27, 2020
There are lots of "free" deals that hype streamers' early subscriber number ...
- Comcast Warns Of Steepening Video Subscriber Losses In 2020
Television News Daily, Wayne Friedman - Thursday, January 23, 2020
Comcast saw video subscriber declines of 3.2% in 2019 vs. a 1. ...
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat
Television News Daily, Wayne Friedman - Thursday, January 23, 2020
Disney+ is seeing increased consumer intent to purchase the service against fl ...
- TV Marketers Shy Away From Political Issues
TV Watch, Wayne Friedman - Friday, January 24, 2020
Some brand executives have told ad agencies they are afraid of alienati ...
- Netflix Explains Its Aversion To Taking On Advertising, Again
Television News Daily, Wayne Friedman - Wednesday, January 22, 2020
Netflix reiterated its opposition to adding an advertising model to its vid ...
