- CBS Tops In Total Viewers, NBC, Fox Tie For 18-49 Viewers
Television News Daily, Wayne Friedman - Friday, April 5, 2019
Fox's gains are largely due to "The Masked Singer." CBS has inch ...
- Millennials Have Fewer Brand Conversations, Digital Blamed
Television News Daily, Wayne Friedman - Thursday, April 4, 2019
Declining exposure to TV ads is having a negative effect on you ...
- The Gamble: Moving Mid-Size Movies To OTT
TV Watch, Wayne Friedman - Friday, April 5, 2019
Attendance for non-blockbuster movies may change as more content becomes available ...
- U.S. Local Digital Advertising Forecast To Rise In 2019
Digital News Daily, Wayne Friedman - Wednesday, April 3, 2019
U.S. local digital advertising is expected to climb 9.2% this year ...
- Cable TV News Networks See Decline In Key 25-54 Viewers
Television News Daily, Wayne Friedman - Wednesday, April 3, 2019
Viewers 25-54 declined between 14% to 17% for the three major ne ...
- Will Viewers Be Paid To Watch Video Ads?
TV Watch, Wayne Friedman - Thursday, April 4, 2019
Networks consider how to get consumers more engaged in timely, relevant messagin ...
- Cable Program Staples Lose Ground, While News And Unscripted Shows Score Higher
Television News Daily, Wayne Friedman - Tuesday, April 2, 2019
Cable programming staples such as syndicated TV series, old movies and ki ...
- NCAA's March Madness Has Higher Viewing, But Flat Ad Revenues
Television News Daily, Wayne Friedman - Tuesday, April 2, 2019
Advertising has amounted to 6,284 commercial airings totaling $763.8 million in nation ...
- Hulu Tweaks Advertising Loads
TV Watch, Wayne Friedman - Wednesday, April 3, 2019
Hulu said it is now limiting individual commercial breaks to 90 second ...
- Comscore Stock Takes A Hit, Senior Execs Depart
Television News Daily, Wayne Friedman - Monday, April 1, 2019
Comscore stock plummeted 23% following its announcement of the departures of Bry ...
- Original Digital TV Series Grow, Netflix Commands Dominant Share
Television News Daily, Wayne Friedman - Monday, April 1, 2019
Netflix had a big piece of new digital original programs, starting 1 ...
- MLB.TV, HBO Now Score Highest In Password Sharing
TV Watch, Wayne Friedman - Tuesday, April 2, 2019
At the same time, according to the study, MLB.TV is only us ...
- Google Not Expected To Change Privacy Protections, Ad Tech Stocks Recover On News
MediaDailyNews, Wayne Friedman - Monday, April 1, 2019
Lessening concerns over Google making sweeping changes to its ad tools se ...
- Connected TV Rises, Broadcast Produces Best Overall Ad Metrics
Television News Daily, Wayne Friedman - Friday, March 29, 2019
Connected TV impressions in 2018 made up 28% of all campaigns monitor ...
- On-Demand Viewers Averse To Traditional TV Ads
TV Watch, Wayne Friedman - Monday, April 1, 2019
Some 54% of on-demand consumers report they do not trust TV ad ...
- NBCU Drives 'Shop With Golf' With Golf Channel
Television News Daily, Wayne Friedman - Thursday, March 28, 2019
Targeting affluent TV golf viewers, NBCU is starting an ecommerce market f ...
- Direct Video Ad Deals Soar
Television News Daily, Wayne Friedman - Thursday, March 28, 2019
Direct video advertising deals resulted in 87% of all total ad vie ...
- Digital Gives TV Networks A Viewing Boost - But Where's The Money?
TV Watch, Wayne Friedman - Friday, March 29, 2019
TV companies can be fuzzy when it comes to monetization of the ...
- A+E Network Offers Small, Medium Marketers Audience-Based Targeting
Television News Daily, Wayne Friedman - Wednesday, March 27, 2019
The initiative, called P1, will allow marketers to target and optimize med ...
- Data Analytics Company 605, Inscape Strike Smart TV Deal
Television News Daily, Wayne Friedman - Wednesday, March 27, 2019
The data company says it is one of the few to measu ...
- Set Your TV To Rerun: Viacom, CBS In Merger Talks - Again
TV Watch, Wayne Friedman - Thursday, March 28, 2019
All traditional TV networks have little choice, especially about getting into t ...
- Addressable TV Spending Growing To $3.4 Billion in 2020
Television News Daily, Wayne Friedman - Tuesday, March 26, 2019
Total addressable TV viewing is projected to rise 25% by 2022 fr ...
- Dish, Univision Settle Carriage Dispute With Long-Term Deal
Television News Daily, Wayne Friedman - Tuesday, March 26, 2019
Univision Communications' TV ad revenue sank nearly 7% in Q4 to $3 ...
- Netflix's Future Marketing Plans Just Got More Complicated
TV Watch, Wayne Friedman - Wednesday, March 27, 2019
What's the marketing message in the future for Netflix? It's about ...
- Viacom Renews Carriage Deal With AT&T, Stock Rises
Television News Daily, Wayne Friedman - Monday, March 25, 2019
Viacom is estimated to get around $1 billion in annual carriage fe ...
- 5 Days Of March Madness: Higher TV Ratings, Lower TV Ad Spend
Television News Daily, Wayne Friedman - Monday, March 25, 2019
Nielsen ratings are up 8% so far, averaging a household program 6 ...
- A Bigger, All-Encompassing Apple TV - But At What Price?
TV Watch, Wayne Friedman - Tuesday, March 26, 2019
Apple wants to be an TV aggregator of all popular TV vid ...
- A La Carte TV Digital Nets Register Strong Growth
Television News Daily, Wayne Friedman - Friday, March 22, 2019
Direct-to-consumer channel purchase rates grew threefold over the last three years, reachi ...
- 'Big Bang Theory,' 'The Masked Singer' Top TV Season
Television News Daily, Wayne Friedman - Friday, March 22, 2019
"Big Bang Theory" is posting 12.9 million viewers through March 21, 20 ...
- Study: More TV Advertising Can Mean More Dissatisfaction
TV Watch, Wayne Friedman - Monday, March 25, 2019
The Centre for Economic Policy Research analyzed ad spending in 27 Europe ...
