- Is Trump Coverage Just An Extended Infomercial?
TV Watch, Wayne Friedman - Friday, April 19, 2019
The President and former presidential candidate always has media and marketing ...
- Netflix Original Programming Tops Its Licensed TV Content
Television News Daily, Wayne Friedman - Wednesday, April 17, 2019
Pushing back concerns over growing competition, Netflix said its original shows ra ...
- 'Colbert' Maintains Lead In Viewers Overall, Slight Edge In 18-49, Over 'Fallon'
Television News Daily, Wayne Friedman - Wednesday, April 17, 2019
"Late Show with Stephen Colbert" maintains a strong lead in total viewer ...
- HBO's 'Thrones' Underscores Power Of Live Viewing
TV Watch, Wayne Friedman - Thursday, April 18, 2019
"Game of Thrones" pulled in a solid Nielsen 17.5 million in tot ...
- Viacom Starts CFlight For Upfront TV Marketers
Television News Daily, Wayne Friedman - Tuesday, April 16, 2019
CFlight offers a single audience guarantee, based on specific demographic impressions ...
- Masters Earns Strong Ratings, Higher Ad Revenues With Tiger Woods' Win
Television News Daily, Wayne Friedman - Tuesday, April 16, 2019
TV ad revenue for the entire event on CBS and ESPN ...
- Supreme Court Ruling On Profanity Could Impact Traditional TV
TV Watch, Wayne Friedman - Wednesday, April 17, 2019
Some feel the Supreme Court -- in theory -- could be movi ...
- U.S. Box-Office Revenues Down 16%, 'Captain Marvel' Earns Best Results
MediaDailyNews, Wayne Friedman - Monday, April 15, 2019
The decline in box-office revenue follows movie-studio marketing. U.S. theatrical film spendi ...
- AT&T Sells Stake In Hulu - Back To Hulu
Television News Daily, Wayne Friedman - Monday, April 15, 2019
AT&T has sold its nearly 10% in Hulu back to the compa ...
- TV Upfront Ad Market Is In Redux
TV Watch, Wayne Friedman - Tuesday, April 16, 2019
Why does the upfront continue, especially when overall revenue results are virtual ...
- Disney Stock Rises On Disney+ News
Television News Daily, Wayne Friedman - Friday, April 12, 2019
Disney touted some aggressive growth for Disney+, its yet-to-be-launched on-demand streaming servic ...
- Roku, Netflix Take Stock Hits After Disney+ Unveiled
Television News Daily, Wayne Friedman - Friday, April 12, 2019
Disney estimates Disney+ could hit 60 million to 90 million subscribers ...
- Disney Reimagines The Pay TV Bundle
TV Watch, Wayne Friedman - Monday, April 15, 2019
The company will be offering a "bundle" of its own -- o ...
- SpotX, Clypd Team For Holistic Linear TV, OTT
Television News Daily, Wayne Friedman - Thursday, April 11, 2019
The companies say their key focus will be audience reach across bo ...
- HBO's Marketing For 'Game Of Thrones' Ramps Up
Television News Daily, Wayne Friedman - Thursday, April 11, 2019
Since April 7, "Thrones" has seen 21 commercials run on TV network ...
- Disney+: Ad-Free, At $6.99 A Month, May Bundle ESPN+ And Hulu
Television News Daily, Wayne Friedman - Friday, April 12, 2019
For its new Disney+ service, company executives say every division of i ...
- Maybe The Media Disruption Show Should Be Canceled
TV Watch, Wayne Friedman - Friday, April 12, 2019
Contributing to all this disruption -- especially in the premium content are ...
- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Through smart TVs, Kinetiq says it can link TV brand exposures ...
- Netflix Scores Highest In Popularity, CBS Is Better With 35+ Demos, Study Finds
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Among all consumers, 44% chose Netflix if they could only keep ...
- YouTube TV Adds Content, Signs 9 Discovery Networks
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Discovery networks' deal includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discover ...
- Cord-Nevers Decide Pay TV Works For Them
TV Watch, Wayne Friedman - Thursday, April 11, 2019
Some consumers who have never had a traditional cable, satellite or ...
- Disney Projected To Incur $4 Billion In OTT Losses By 2023, But Sees Subscriber Gains
Television News Daily, Wayne Friedman - Tuesday, April 9, 2019
For the most current year, Hulu is forecast to lose $1.7 billio ...
- Netflix In Talks To Buy Egyptian Theatre
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Netflix's move may appease industry execs. It has been criticized for looki ...
- XFL Looks For Win Against NFL
TV Watch, Wayne Friedman - Wednesday, April 10, 2019
Who could blame the upstart Alliance of American Football for wanting ...
- Legacy Media Shows Higher Program Spending, But Lower Profit Margins
Television News Daily, Wayne Friedman - Monday, April 8, 2019
Traditional major media companies' dividends and stock buybacks as a percent ...
- New Broadcast Standard Poised To Enable Interactive, Addressable Ads On TV Stations
Television News Daily, Wayne Friedman - Monday, April 8, 2019
The new broadcast standard is scheduled to roll out in the t ...
- Political Advertising's Bigger Concern: Truth Of Video Or Images?
TV Watch, Wayne Friedman - Tuesday, April 9, 2019
As the presidential election season ramps up late this year and nex ...
- Snap Plans To Run Ads From Other Apps
Digital News Daily, Wayne Friedman - Friday, April 5, 2019
The Snap Audience Network allows advertisers to reach a larger group th ...
- CBS Tops In Total Viewers, NBC, Fox Tie For 18-49 Viewers
Television News Daily, Wayne Friedman - Friday, April 5, 2019
Fox's gains are largely due to "The Masked Singer." CBS has inch ...
- Millennials Have Fewer Brand Conversations, Digital Blamed
Television News Daily, Wayne Friedman - Thursday, April 4, 2019
Declining exposure to TV ads is having a negative effect on you ...
