- Antenna TV Viewers May Have Added Value
TV Watch, Wayne Friedman - Wednesday, May 1, 2019
Some 40% of antenna owners are 18-34 (versus 31% of total ...
- 'Endgame' Hits Massive Box Office Records, With Modest TV Ad Spend
Television News Daily, Wayne Friedman - Monday, April 29, 2019
"Endgame" is estimated to have spent $20.7 million for the entire r ...
- TV Upfront Projected Up 2.5%, Digital Video Will Rise 20%
Television News Daily, Wayne Friedman - Monday, April 29, 2019
Upfront advertising deals are expected to rise from $20.76 billion last ye ...
- A Safe Bet: TV Networks Gain With Legalized Sports Gambling
TV Watch, Wayne Friedman - Tuesday, April 30, 2019
Eight states have legalized sports betting so far -- including New Jerse ...
- TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads
Television News Daily, Wayne Friedman - Friday, April 26, 2019
Many big brand TV network advertisers are wedded to many low C ...
- Fox's CMO Ryan Becomes ABC Marketing President
Television News Daily, Wayne Friedman - Friday, April 26, 2019
Shannon Ryan will oversee all marketing, publicity and communications strategies for t ...
- Release Of The Mueller Report Gets Ratings Bump
TV Watch, Wayne Friedman - Monday, April 29, 2019
AG William Barr held a press conference on April 18, offering ...
- DirecTV Sees More Subscriber Losses, AT&T Trims Time Warner Deal Debt
Television News Daily, Wayne Friedman - Thursday, April 25, 2019
Video subscribers from DirecTV, DirecTV Now and AT&T's older fiber-based U-Verse we ...
- NBCU's Total Revenues Decline, But Core Q1 Ad Revenues Up 2%
Television News Daily, Wayne Friedman - Thursday, April 25, 2019
NBCU's broadcast revenues sank nearly 30% to $2.5 billion, while cable advertisi ...
- OTT Worries: Writers Want More Money, Control
TV Watch, Wayne Friedman - Friday, April 26, 2019
The Writers Guild of America has recommended that its 9,000 writers wi ...
- Single Successful TV Series Can Boost Streamer's Popularity
Television News Daily, Wayne Friedman - Wednesday, April 24, 2019
PwC found 36% of viewers have subscribed to a new video servi ...
- Warner Media Exec Lynn Whitney Heads To Lionsgate
Television News Daily, Wayne Friedman - Wednesday, April 24, 2019
Whitney is now head of worldwide paid media, partnerships, promotions and consum ...
- OpenAP Starts Premium Video Marketplace For Linear, Digital Video
Television News Daily, Wayne Friedman - Thursday, April 25, 2019
OpenAP 2.0 will be accessible at OpenAP.tv and for agency planning syste ...
- Networks Find Younger TV Viewers In Traditional, Streaming Venues
TV Watch, Wayne Friedman - Thursday, April 25, 2019
While CBS may have an average viewer median age of 60 ...
- Study: TV Marketers Have Receptive Audience In 50+ Demo
Television News Daily, Wayne Friedman - Tuesday, April 23, 2019
The research also says 56 million U.S. consumers over 50 seek n ...
- Connected TV CPMs, Advertising Rise
Television News Daily, Wayne Friedman - Tuesday, April 23, 2019
Connected TV impressions, as a share of digital video ad impressions, ro ...
- CBS Suspends CEO Search, Ianniello Extends Acting CEO Role
Television News Daily, Wayne Friedman - Tuesday, April 23, 2019
Joseph Ianniello took over from CEO Les Moonves; he will stay throu ...
- Mueller Report Challenges TV Ad Creatives - And Fox News
TV Watch, Wayne Friedman - Wednesday, April 24, 2019
Republicans for the Rule of Law says it is a group ...
- Nielsen Rejects Citizenship Question Before Supreme Court
Television News Daily, Wayne Friedman - Monday, April 22, 2019
Nielsen filed a "friend of the court" brief with the Supreme Cou ...
- Legacy Media Companies To Hit $4.9B In Digital Revenues
Television News Daily, Wayne Friedman - Monday, April 22, 2019
Digital ad revenues, mostly from TV networks' OTT platforms/partnerships, are forecast ...
- Disruptive Media World Plays Havoc With Industry Stocks
TV Watch, Wayne Friedman - Tuesday, April 23, 2019
Digital companies are doing better than traditional media in the financial ar ...
- Media-Marketing M&A Deals Slow In Q1
MediaDailyNews, Wayne Friedman - Friday, April 19, 2019
Consumer media/entertainment deals totaled 70 and were valued at $7.1 billion ...
- Former Discovery Ad Exec Price Heads To NBCU
Television News Daily, Wayne Friedman - Friday, April 19, 2019
The new role was created due to growing client service demands national ...
- Turner Leaves Open AP Consortium
Television News Daily, Wayne Friedman - Saturday, April 20, 2019
AT&T, Turner's parent, is pushing its own advanced advertising unit, Xandr, whi ...
- Disney+ Streaming Faces Distribution Challenges
TV Watch, Wayne Friedman - Monday, April 22, 2019
While there is some euphoria over Walt Disney's new streaming service, the ...
- Report: MoviePass Dramatically Reduces Subscribers
MediaDailyNews, Wayne Friedman - Thursday, April 18, 2019
A series of revised pricing plans has seen MoviePass' subscription base plum ...
- NBCU Leads New Olympic Sales Efforts For 4 Olympic-Paralympic Games
Television News Daily, Wayne Friedman - Thursday, April 18, 2019
The deal, spanning 2021 to 2028, will combine selling of Team U ...
- Is Trump Coverage Just An Extended Infomercial?
TV Watch, Wayne Friedman - Friday, April 19, 2019
The President and former presidential candidate always has media and marketing ...
- Netflix Original Programming Tops Its Licensed TV Content
Television News Daily, Wayne Friedman - Wednesday, April 17, 2019
Pushing back concerns over growing competition, Netflix said its original shows ra ...
- 'Colbert' Maintains Lead In Viewers Overall, Slight Edge In 18-49, Over 'Fallon'
Television News Daily, Wayne Friedman - Wednesday, April 17, 2019
"Late Show with Stephen Colbert" maintains a strong lead in total viewer ...
