WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- Fox Core Advertising Up 12% In Q4, Cable Adds Advertisers in
Television News Daily on
02/04/2026
Overall advertising - including results for political advertising - inched up 1.4% to $2.45 billion, with cable TV ad revenues up 6.7% to $491 million.
- Fubo Posts 39% Revenue Gain, Subscribers Slip To 6.2M in
Television News Daily on
02/04/2026
Subscribers dropped 100,000 to 6.2 million year-over-year compared to a loss of 200,000 in the previous Q3 period. Fubo says its ad business will be fully incorporated into the Disney advertising
server later this month, sold alongside Disney+, ESPN+ and Hulu inventory.
- Daytime Talk: Less Big-Screen Chatter, Yapping Coming Your Way in
TV Watch on
02/04/2026
Two syndicated talk shows will end this year - one popular (NBCU's "Kelly Clarkson Show") and one not so much (Debmar-Mercury's "Sherri").
- Theme Parks Head D'Amaro Moves To Disney CEO In March in
Television News Daily on
02/03/2026
Josh D'Amaro will replace longtime CEO Bob Iger, who is currently completing his second stint on the job.
- Nielsen Kicks Off New Co-Viewing Effort On Super Bowl Sunday in
Television News Daily on
02/03/2026
The pilot program features a "new methodology enhancement."
- Prime Video Takes Crown In Global Streaming 2026 Sports Rights in
Advanced TV Insider on
02/04/2026
The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years.
- Charter Shows Rare Q4 Video Gains - What About Long Term? in
TV Watch on
02/03/2026
Charter Communications made a rare improvement recently in its business by combining its traditional video subscriber business into its more popular streaming-centric business.
- Disney Q4 Ad Spend +6% To $3.2B in
Television News Daily on
02/02/2026
Entertainment advertising was down 6% to $1.8 billion including advertising from political, Star India and Fubo, Disney had 10% higher growth at its sports platforms to $1.5 billion. Reports suggest
the next Disney CEO will likely be Josh D'Amaro, chairman of Disney Parks and Experiences. Disney's board meets this week to decide.
- CBS' Weiss On 'Product': Truths Defining A News Platform Now in
TV Watch on
02/02/2026
Weiss says CBS News needs to meet audiences where they are. The word "product" can be tricky when it comes to journalism.
- NFL Bans Prediction Market Super Bowl Ads in
Television News Daily on
01/29/2026
Prediction-market ads have not been allowed on NFL broadcasts all season. These platforms are added to the list of prohibited advertising, which includes tobacco, pornography and firearms.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.