- Communications Channel Plan: Carat, USA Gillette, The World's Scariest Shave
Media Magazine Supplement, admin - Friday, December 9, 2011
When stranded in shark-infested waters, don't shave with a disposable razor. Gillet ...
- Communications Channel Plan: mediahub from Mullen, JetBlue Airways, Think Outside the Bag
Media Magazine Supplement, admin - Friday, December 9, 2011
JetBlue thought outside the bag, the luggage bag, for a Los Angeles-bas ...
- Communications Channel Plan: Mindshare, Magnum Ice Cream, Magnum Pleasure Personified
Media Magazine Supplement, admin - Friday, December 9, 2011
An ice cream brand unknown to the U.S. market made itself kno ...
- Media Plan: The Richards Group, Summer's Eve, Hail to the V
Media Magazine Supplement, admin - Friday, December 9, 2011
In what could well be dubbed the Vagina Chronicles, The Richards Gro ...
- Media Plan: MediaCom, Audi, Sunday Strategy
Media Magazine Supplement, admin - Friday, December 9, 2011
To sell a new a high-end luxury car conventional wisdom would te ...
- Media Plan: mediahub from Mullen, JetBlue Airways, Think Outside the Bag
Media Magazine Supplement, admin - Friday, December 9, 2011
Even though JetBlue allows passengers to check their first bag free, t ...
- Research and Consumer Insights: MediaCom, Audi, Sunday Strategy
Media Magazine Supplement, admin - Friday, December 9, 2011
When it comes to selling luxury cars, campaigns have mostly targetted Thursd ...
- Research and Consumer Insights: MediaVest, P&G, Paparazzi Generation
Media Magazine Supplement, admin - Friday, December 9, 2011
As P&G expanded into social media space, it turned to MediaVest f ...
- Research and Consumer Insights: Starcom USA, Starcom, EQ
Media Magazine Supplement, admin - Friday, December 9, 2011
In an effort to understand the motives and emotions that drive people ...
- What Search Marketers Can Learn From Mistakes
Around the Net in Search Marketing, admin - Monday, December 5, 2011
In an interview with Gianluca Fiorelli about search engine optimization and soci ...
- Business Media: Bailey Lauerman, Exmark Pride, Exmark Pride
Media Magazine Supplement, admin - Friday, December 9, 2011
The Exmark Pride campaign drew on the company's base of loyal Facebo ...
- Correction: C3 Viewer Increase Closely Tracked By Nielsen Cross Platform Reports
MediaDailyNews, admin - Tuesday, November 15, 2011
In a story concerning the latest broadcast ratings in the Nov. ...
- Bounce TV Aimed At African-Americans
MediaDailyNews, admin - Monday, April 4, 2011
A new over-the-air television network aimed at African-American audiences will launch ...
- Nissan Hits Record Market Share In February
Marketing Daily, admin - Friday, March 4, 2011
Nissan North America, Inc. says it achieved its highest-ever monthly market sha ...