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Bill Duggan

Member since December 2005Contact Bill

Marketing and advertising trade association

Meet Bill at MediaPost Events

  • Bill attended Creative Media Awards, January 25, 2018
    The Yale Club

Articles by Bill All articles by Bill

Comments by Bill All comments by Bill

  • It's Time For Complete Transparency In Digital Ad Data Rebates by Dave Morgan (Media Insider on 07/25/2019)

    It was good to see this commentary rerun – thank you Dave and MediaPost. There is indeed a serious trust issue in the advertising industry.  I personally believe that trust between marketers and agencies is at an all-time low, fueled by the transparency issues with undisclosed rebates.  But trust problems in the advertising industry go deeper as a result of issues including bot fraud, influencer fraud, walled garden limitations on measurement, brand safety issues, and what Dave focuses on in his piece … undisclosed  rebates for digital ad data – data for targeting, measuring and verifying digital advertising.  Earlier this year the ANA launched the Trust Consortium in partnership with Reed Smith to help our members address trust between marketers and the advertising ecosystem.  Dave mentions the Trust Consortium in his commentary and we are happy to have Simulmedia as an active participant. This group consists of subject matter experts committed to working together to keep trust on the front burner for brands and to emphasize transparency, integrity and growth for the overall health and well-being of the industry.  We are now actively planning our fall meeting and look forward to sharing those plans soon.

  • Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question by Wendy Davis (Digital News Daily on 04/01/2019)

    ANA continues to oppose the addition of a question on American citizenship to the 2020 census. We are concerned that the addition of this question -- "Is this person a citizen of the United States? -- would depress response among both non-citizens and their families (even if family members are indeed citizens). That runs the risk of non-respondent bias by significantly undercounting immigrant, minority, and low income populations. If immigrants and others avoid the national headcount, the census results will be flawed. This raises significant issues in the world of marketing, as flawed results would distort the representation of U.S. population estimates and the research benchmarked to it. Since the census is the foundation for population estimates that support the marketing industry, inaccurate census data would lead to misallocated marketing resouces. It could have a particularly negative impact on media that serve multicultural communities, the companies which research them, and the agencies which advertise to them. The value marketers see in those consumer segmens would be understated and investments reduced. ANA wholeheartedly supports the many companies and organizations who are asking the  Supreme Court to leave in place the decision that prohibits the Department of Commerce from including a question about citizenship in the upcoming census.

  • Adman Jerry Gibbons Dead At 82 by Steve McClellan (MAD on 01/17/2019)

    I was sad to hear about the passing of Jerry Gibbons … but happy that I had the opportunity to know him.  I met Jerry about 15 years ago, when ANA began to substantially enhance our presence on the West Coast.  I was managing ANA committees, which at the time were almost exclusively New York based. When we expanded to the West Coast, I remember getting connected to Jerry. He welcomed our efforts and offered his assistance, most notably providing his perspective on optimizing relations between marketers and their agencies. Our relationship and friendship grew.  My daughters joined me on some of those West Coast trips and we spent time with Jerry and his granddaughter, together visiting places like Alcatraz, Chinatown, and the Marine Mammal Center.  He made us smile when he told us about the fortune cookie he opened up at 11:30pm one New Year’s Eve declaring, “You will have good luck for the rest of the year.” Condolences to Jerry’s wife, Val, and his entire family.  All of us enjoyed the good fortune of knowing Jerry! 

  • Media Auditor MMI Diversifies, Acquires Sponsorship Science by Joe Mandese (MediaDailyNews on 01/07/2019)

    The ANA/MASB report is titled "Improving Sponsorship Accountability Metrics" and was published in July 2018.  It can be found here --

  • Advertisers' Access To Justice by Ted McConnell (Media Insider on 12/06/2018)

    Last month ANA and Reed Smith (our outside counsel) released, "Media Buying 2018 -- Transparency at a Crossroads." As a result of the FBI's request for ANA to inform its members about its investigation into non-transparent media buying practices, the paper provides a historical perspective of the transparency issues in the industry and outlines the options that advertisers have to cooperate (or not) with the FBI. The paper highlights that the FBI is looking for "meaningful cooperation" from advertisers and outlines the steps in conducting a fraud investigation. From that very extensive 19 page paper it is simply unfair and misleading to say in this article, ... the ANA said "ANA members are not obligated to cooperate with the FBI," and "have the option to do nothing."  Whaaaaat? I'm sure the ANA legal team mandated that posture, so, no blame, but still, common sense might suggest a different response. Overall, except for this, a good opinion piece Ted, and we appreciate your advocacy. 

  • 2018 Marketing Word(s) Of The Year: 'Brand Purpose' by Joe Mandese (Marketing Daily on 12/06/2018)

    Other top choices (behind Brand Purpose) in the ANA 2018 Markeitng Word of the Year voting were: influencer, transparency (the 2016 ANA Marketing Word of the Year), and in-house.

  • Agency-Client Trust Levels Hit A New Low by Richard Whitman (Mediapsssst on 09/17/2018)

    It's relevant to point out that the 2016 ID Comms survey was conducted in April 2016 -- two months before the ANA commissioned study from K2 Intelligence was released, which found that numerous non-transparent business practices, including cash rebates to media agencies, were pervasive in the U.S. media ad buying ecosystem. So it should not be a surprise that trust levels between clients and media agencies is worse now in 2018 than it was in April 2016 as the industry now has knowledge of the K2 findings. 

  • Why Programmatic Needs Creativity by Tobi Elkin (Around the Net in Real-Time on 05/31/2016)

    Great perspective.  This is the advertising industry and I have been personally surprised and a bit disturbed that so few of the conversations on programmatic include discussion of creativity.

  • Transparency An 'Opt-In' Choice, Say The Agencies by Maarten Albarda (Online Spin on 03/28/2016)

    To set the record straight, ANA will NOT present the findings of our transparency assessment at the Advertising Financial Management Conference.  The agenda for that conference is here --  While ANA CEO Bob Liodice will mention the project in his opening keynote, the report findings will likely be released in early June.Bill Duggan, Groups EVP, ANA

  • 7 Headlines We're Likely To See In 2016 by Dave Morgan (Online Spin on 12/24/2015)

    Dave is always so incredibly insightful. Thanks for the watchouts here! We're honored to have Dave be a keynote speaker at the ANA 2016 Advertising Financial Managment Conference, May 1-4 in Florida.

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