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Bill Duggan

Member since December 2005Contact Bill

Marketing and advertising trade association

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  • Report Finds Advertisers Insufficiently Trained, Should Have A 'Chief Media Officer' by Joe Mandese (MediaDailyNews on 07/05/2022)

    Six years ago, ANA published our findings on media transparency (i.e., the K2 Intelligence report) and then released “Media Transparency: Prescriptions, Principles and Processes for Advertisers” from ANA and Ebiquity/FirmDecisions. One of the key recommendations there was that advertisers should appoint a chief media officer (either in title or function). That person would then take responsibility for the internal media management and governance processes that deliver performance, media accountability, and transparency throughout the client/agency relationship. On the most fundamental level, the chief media officer should drive the media strategy, partner with external agencies, and work with third-party suppliers to optimize the media mix and maximize ROI. This executive would be the centralized internal resource to drive integration and share best practices across internal brand teams and external agencies. The chief media officer would be the internal subject matter expert on the many important and complex media issues confronting advertisers today. While there has been some progress in this role being established, we’d like to see more companies embrace the position of chief media officer.

  • What The Marketing Word of the Year Should Be, For Those Who Care by Joe Mandese (RTBlog on 12/14/2020)

    Joe – thanks for your interest in this.  “Empathy” was on our list of 2020 marketing word of the year candidates. Among 12 options, it placed fifth (behind pivot, virtual, agility, and resiliency).  Among those who did vote for empathy, here’s what we heard:"Through empathy, marketers can better connect with customers, prospects and community. During trying times, we all need more empathy. It’s the key to human connection." "The world needed empathy in 2020 and customers responded to brands that demonstrated it and took action to help others." "Empathy has always been part of great marketing. In 2020 empathy took a central role as marketers led the way in helping their organizations grow guided by insight into their consumers and the larger needs of their communities." "We've seen an incredible amount of empathy through the year - towards families dealing with COVID, our frontline workers, opening eyes to racial injustice, colleagues balancing work from home with little kids or elderly parents, etc. We've all been exposed to areas we've never been before and forced to step in someone else's shoes." Empathy is a good word to identify with 2020 marketing, but just didn’t get the votes as the other top words.  Just curious, are you protesting this election?  (-:

  • The Importance Of Internship Programs by Dave Morgan (Media Insider on 09/17/2020)

    Dave – kudos to you and your company on your internship program.  I’ve seen first hand how internships during college could be a pathway to full time employment upon graduation.  I have triplet daughters who graduated from college in 2019.  All three had various internships during the summers of their college years.  All three now have full time jobs resulting from those internships.  Molly is working with our local congressman; Haley is a 4th grade teacher; and Katie is a copy writer for an ad agency.  Internships are great foundations for a career and in some cases could be life-changing.  Congrats to Simulmedia for keeping your program alive this year.

  • Think Twice Before Extending Agencies' Payment Terms by Maarten Albarda (Media Insider on 03/20/2020)

    Nice commentary, Maarten. Just one point of clarification – don’t blame procurement for this one!  In the qualitative discussions that followed our quantitative, the majority of respondents asserted that payment term changes are almost always led/initiated by finance given pressure from Wall Street and the resulting focus from companies on working capital initiatives to drive cash flow from operations. One such initiative is extending suppliers’ payment terms. Procurement has a secondary role here and that is to implement/enforce the new terms.  

  • Toward A Better Agency Review Process by Maarten Albarda (Media Insider on 09/06/2019)

    Maarten – ANA and 4A’s continue to partner on topics of mutual interest. News! -- we are currently working together on an initiative focused on client/agency relationship management. A relationship management program is a process by which all key aspects of the client/agency relationship are identified, openly discussed and periodically reviewed, with the intent to clarify expectations, surface any issues, define success, and optimize the working relationship -- not just at a single point in time, but rather on an ongoing basis, with focus on continuous improvement.  It benefits both the client and agency.  We expect to release a perspective in 4th quarter.  Stay tuned!

  • It's Time For Complete Transparency In Digital Ad Data Rebates by Dave Morgan (Media Insider on 07/25/2019)

    It was good to see this commentary rerun – thank you Dave and MediaPost. There is indeed a serious trust issue in the advertising industry.  I personally believe that trust between marketers and agencies is at an all-time low, fueled by the transparency issues with undisclosed rebates.  But trust problems in the advertising industry go deeper as a result of issues including bot fraud, influencer fraud, walled garden limitations on measurement, brand safety issues, and what Dave focuses on in his piece … undisclosed  rebates for digital ad data – data for targeting, measuring and verifying digital advertising.  Earlier this year the ANA launched the Trust Consortium in partnership with Reed Smith to help our members address trust between marketers and the advertising ecosystem.  Dave mentions the Trust Consortium in his commentary and we are happy to have Simulmedia as an active participant. This group consists of subject matter experts committed to working together to keep trust on the front burner for brands and to emphasize transparency, integrity and growth for the overall health and well-being of the industry.  We are now actively planning our fall meeting and look forward to sharing those plans soon.

  • Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question by Wendy Davis (Digital News Daily on 04/01/2019)

    ANA continues to oppose the addition of a question on American citizenship to the 2020 census. We are concerned that the addition of this question -- "Is this person a citizen of the United States? -- would depress response among both non-citizens and their families (even if family members are indeed citizens). That runs the risk of non-respondent bias by significantly undercounting immigrant, minority, and low income populations. If immigrants and others avoid the national headcount, the census results will be flawed. This raises significant issues in the world of marketing, as flawed results would distort the representation of U.S. population estimates and the research benchmarked to it. Since the census is the foundation for population estimates that support the marketing industry, inaccurate census data would lead to misallocated marketing resouces. It could have a particularly negative impact on media that serve multicultural communities, the companies which research them, and the agencies which advertise to them. The value marketers see in those consumer segmens would be understated and investments reduced. ANA wholeheartedly supports the many companies and organizations who are asking the  Supreme Court to leave in place the decision that prohibits the Department of Commerce from including a question about citizenship in the upcoming census.

  • Adman Jerry Gibbons Dead At 82 by Steve McClellan (MAD on 01/17/2019)

    I was sad to hear about the passing of Jerry Gibbons … but happy that I had the opportunity to know him.  I met Jerry about 15 years ago, when ANA began to substantially enhance our presence on the West Coast.  I was managing ANA committees, which at the time were almost exclusively New York based. When we expanded to the West Coast, I remember getting connected to Jerry. He welcomed our efforts and offered his assistance, most notably providing his perspective on optimizing relations between marketers and their agencies. Our relationship and friendship grew.  My daughters joined me on some of those West Coast trips and we spent time with Jerry and his granddaughter, together visiting places like Alcatraz, Chinatown, and the Marine Mammal Center.  He made us smile when he told us about the fortune cookie he opened up at 11:30pm one New Year’s Eve declaring, “You will have good luck for the rest of the year.” Condolences to Jerry’s wife, Val, and his entire family.  All of us enjoyed the good fortune of knowing Jerry! 

  • Media Auditor MMI Diversifies, Acquires Sponsorship Science by Joe Mandese (MediaDailyNews on 01/07/2019)

    The ANA/MASB report is titled "Improving Sponsorship Accountability Metrics" and was published in July 2018.  It can be found here -- https://www.ana.net/miccontent/show/id/rr-sponsorship-accountability-metrics

  • Advertisers' Access To Justice by Ted McConnell (Media Insider on 12/06/2018)

    Last month ANA and Reed Smith (our outside counsel) released, "Media Buying 2018 -- Transparency at a Crossroads." As a result of the FBI's request for ANA to inform its members about its investigation into non-transparent media buying practices, the paper provides a historical perspective of the transparency issues in the industry and outlines the options that advertisers have to cooperate (or not) with the FBI. The paper highlights that the FBI is looking for "meaningful cooperation" from advertisers and outlines the steps in conducting a fraud investigation. From that very extensive 19 page paper it is simply unfair and misleading to say in this article, ... the ANA said "ANA members are not obligated to cooperate with the FBI," and "have the option to do nothing."  Whaaaaat? I'm sure the ANA legal team mandated that posture, so, no blame, but still, common sense might suggest a different response. Overall, except for this, a good opinion piece Ted, and we appreciate your advocacy. 

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