Scott Gillum

Articles by Scott All articles by Scott

• What Happened To Account-Based Marketing? in Marketing Insider on 04/05/2023
  

  Somewhere down the line, account-based marketing (ABM) became a technology platform. Where did it go wrong?

• How The Pandemic Revealed the Way We Really Want to Work in Marketing Insider on 01/22/2021
  

  Once, remote working was the exception but has now become the rule, with the added challenge for many of online schooling for children.

• WTF Are We Going to Do Now? in Marketing Insider on 04/20/2020
  

  To help answer this question, I went back into the archives to see what what companies did during the "Great Recession" of 2007.

• Your Value Proposition Is BS in Media Insider on 10/24/2019
  

  At the end of the day, it really comes down to delivering on that value. A more accurate term would be to call it a "value promise."

• 4 Lessons From Building A Lean Organization in Marketing Insider on 06/07/2019
  

  For example: Rent, don't buy. Better yet, get it for free.

• Open Workspaces Don't Work -- But Outdoor Spaces Do in Media Insider on 08/30/2018
  

  At first, I used to hide it, my dirty little secret. Someone on a call would say, "Is that a bird chirping?" I was a closet outdoor worker.

• Did Winning The Deal Just Kill The Relationship? in Media Insider on 06/14/2018
  

  The experience of selling our house has been a good reminder of the importance of goodwill in the negotiating process.

• Fit-bitten in AI & IoT Daily on 03/07/2018
  

  I can't seem to take this data-sucking, reward-spouting, handcuff off. I'm the Phil Dunphy of wearables, annoying my family with reports on how many steps I've taken that day. And don't get me started on my resting heart rate!

• That Awkward Feeling in Media Insider on 03/01/2018
  

  I hadn't had that kind of feeling in 20 years. It was back in grad school. I had a professor who taught a class on entrepreneurship. As he regaled us with the story of building his company, he mentioned missing the births of his children and much of their early lives. He wore that like a badge of honor, not a lick of remorse or regrets, despite having many years to reflect on it. It was awkward. I'd never seen a presenter so misaligned with an audience, until recently.

• Death Of The Company Man in Media Insider on 02/08/2018
  

  In the '90s, casual Fridays brought about the slow death of formal business attire in the office. In the new millennium, mobile devices effectively eliminated the 9-to-5 workday and erased the line between personal and professional. Now, the gig economy is about to kill the concept of a company employee.

Comments by Scott All comments by Scott

• Open Workspaces Don't Work -- But Outdoor Spaces Do by Scott Gillum (Media Insider on 08/30/2018)
  

  Love it!  Good to know there are others out there...literally. 

• Open Workspaces Don't Work -- But Outdoor Spaces Do by Scott Gillum (Media Insider on 08/30/2018)
  

  Thanks, Adam! If you can't get outside, an office "sunroof" sounds like a great alternative. If stadiums can do it, why not office buildings. 

• Did Winning The Deal Just Kill The Relationship? by Scott Gillum (Media Insider on 06/14/2018)
  

  Thanks, Kim. Appreciate your thoughtful comments. 

• Did Winning The Deal Just Kill The Relationship? by Scott Gillum (Media Insider on 06/14/2018)
  

  Unfortunately, that would take out the humans. Emotions are part of the buying process. As much as we like to think of ourselves as rational decision-makers,  research is now showing us that we're not. We make purchase decisions emotionally and then later justify them rationally. 

• The Marketing Challenge Of Selling 'Human' Technology by Scott Gillum (Media Insider on 12/07/2017)
  

  Thank you for the comment, Paula. My life was disrupted 6 months ago. This is what I did https://www.linkedin.com/pulse/running-uphill-scott-gillum/  

• Why Amazon Is The New Google For Buying by Scott Gillum (Media Insider on 09/14/2017)
  

  Thanks Henry, interesting POV. Definitely end of the funnel and high intent...not sure it a clean match with Yellow Pages. But I get your point. 

• Jeff Bezos' Secret Message For Marketers by Scott Gillum (Online Spin on 05/18/2017)
  

  Thanks Paula. They may live in "packs" but they don't follow them :) 

• Jeff Bezos' Secret Message For Marketers by Scott Gillum (Online Spin on 05/18/2017)
  

  Thanks Leonard. Hope his approach works for you. 

• Will Bud's Super Bowl Ad Backfire? by Scott Gillum (Online Spin on 02/09/2017)
  

  Hi Ted - thank you for the comment. Would AB InBev spends millions on a Super Bowl ad not to drive sales - no, I don't think the powers that be would spend that to make just an statment. To grow, they have to acquire younger consumers...even at the expense of long time Bud fans. 

• Why I've Resisted Pinterest by Ryan DeShazer (Performance Marketing Insider on 04/16/2012)
  

  The potential for Pininterest in B2B is this - a picture is worth a 1000 words. We are rebuilding a web site for a professional services firm. The "knowledge center" portion of the site is being redesigned to resemble Pinterest in order to carry Infograhics. With the proliferation of content on the "www," visual images that can summarize data heavy content and make it quickly scannable is the future. Pinterest for B2B will evolve this way. Good post Ryan.

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