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Scott Gillum

Member since September 2011Contact Scott

Founder, Carbon Design. Former agency president and management consultant. Speaker, and active blogger for Media Post, Huffington Post, Fortune, Ad Age,Forbes CMO Network and B2B Knowledge Sharing.

Articles by Scott All articles by Scott

  • What Happened To Account-Based Marketing? in Marketing Insider on 04/05/2023

    Somewhere down the line, account-based marketing (ABM) became a technology platform. Where did it go wrong?

  • How The Pandemic Revealed the Way We Really Want to Work in Marketing Insider on 01/22/2021

    Once, remote working was the exception but has now become the rule, with the added challenge for many of online schooling for children.

  • WTF Are We Going to Do Now? in Marketing Insider on 04/20/2020

    To help answer this question, I went back into the archives to see what what companies did during the "Great Recession" of 2007.

  • Your Value Proposition Is BS in Media Insider on 10/24/2019

    At the end of the day, it really comes down to delivering on that value. A more accurate term would be to call it a "value promise."

  • 4 Lessons From Building A Lean Organization in Marketing Insider on 06/07/2019

    For example: Rent, don't buy. Better yet, get it for free.

  • Open Workspaces Don't Work -- But Outdoor Spaces Do in Media Insider on 08/30/2018

    At first, I used to hide it, my dirty little secret. Someone on a call would say, "Is that a bird chirping?" I was a closet outdoor worker.

  • Did Winning The Deal Just Kill The Relationship? in Media Insider on 06/14/2018

    The experience of selling our house has been a good reminder of the importance of goodwill in the negotiating process.

  • Fit-bitten in AI & IoT Daily on 03/07/2018

    I can't seem to take this data-sucking, reward-spouting, handcuff off. I'm the Phil Dunphy of wearables, annoying my family with reports on how many steps I've taken that day. And don't get me started on my resting heart rate!

  • That Awkward Feeling in Media Insider on 03/01/2018

    I hadn't had that kind of feeling in 20 years. It was back in grad school. I had a professor who taught a class on entrepreneurship. As he regaled us with the story of building his company, he mentioned missing the births of his children and much of their early lives. He wore that like a badge of honor, not a lick of remorse or regrets, despite having many years to reflect on it. It was awkward. I'd never seen a presenter so misaligned with an audience, until recently.

  • Death Of The Company Man in Media Insider on 02/08/2018

    In the '90s, casual Fridays brought about the slow death of formal business attire in the office. In the new millennium, mobile devices effectively eliminated the 9-to-5 workday and erased the line between personal and professional. Now, the gig economy is about to kill the concept of a company employee.

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