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Scott Gillum

Member since September 2011Contact Scott

Founder, Carbon Design. Former agency president and management consultant. Speaker, and active blogger for Media Post, Huffington Post, Fortune, Ad Age,Forbes CMO Network and B2B Knowledge Sharing.

Articles by Scott All articles by Scott

  • Open Workspaces Don't Work -- But Outdoor Spaces Do in Media Insider on 08/30/2018

    At first, I used to hide it, my dirty little secret. Someone on a call would say, "Is that a bird chirping?" I was a closet outdoor worker.

  • Did Winning The Deal Just Kill The Relationship? in Media Insider on 06/14/2018

    The experience of selling our house has been a good reminder of the importance of goodwill in the negotiating process.

  • Fit-bitten in AI & IoT Daily on 03/07/2018

    I can't seem to take this data-sucking, reward-spouting, handcuff off. I'm the Phil Dunphy of wearables, annoying my family with reports on how many steps I've taken that day. And don't get me started on my resting heart rate!

  • That Awkward Feeling in Media Insider on 03/01/2018

    I hadn't had that kind of feeling in 20 years. It was back in grad school. I had a professor who taught a class on entrepreneurship. As he regaled us with the story of building his company, he mentioned missing the births of his children and much of their early lives. He wore that like a badge of honor, not a lick of remorse or regrets, despite having many years to reflect on it. It was awkward. I'd never seen a presenter so misaligned with an audience, until recently.

  • Death Of The Company Man in Media Insider on 02/08/2018

    In the '90s, casual Fridays brought about the slow death of formal business attire in the office. In the new millennium, mobile devices effectively eliminated the 9-to-5 workday and erased the line between personal and professional. Now, the gig economy is about to kill the concept of a company employee.

  • The Marketing Challenge Of Selling 'Human' Technology in Media Insider on 12/07/2017

    Why isn't the focus on benefits rather than the problems created by new technologies? ? Theodore Levitt, a former professor at Harvard Business School in the '60s, may have the answer.

  • The 5 'Ss' Marketers Want From Vendors in Media Insider on 10/26/2017

    Over the last few months I've had the opportunity to speak with close to 50 marketers, friends, clients and former colleagues. The conversation eventually made its way into a discussion of relationships they had with various consultants, advisors, and agencies. Just for kicks, I built a word cloud from my notes and saw five themes emerge from what they wanted from a vendor. I call them the five "Ss."

  • Why Amazon Is The New Google For Buying in Media Insider on 09/14/2017

    They're called the "duopoly" of online advertising. Facebook and Google account for 75% of the U.S. digital ad spend - and almost all of its growth, according to the Interactive Advertising Bureau. Facebook reported 45% growth in the last quarter and Google's parent company Alphabet posted earnings of $26 billion, 87% coming from advertising revenue. But are these behemoths about to be blindsided by a fierce competitor with a better ROI?

  • Do You Know Your Andres? in Media Insider on 07/20/2017

    There's a grocery store a few miles from my house. It's small and older -- at least 30 years in its current location. Usually, the shelves are poorly stocked with a limited selection compared to the newer stores surrounding it. Despite these facts, the store manages to stay in business, which is somewhat hard to comprehend given the cutthroat, low-margin nature of the industry. But the store survives because it has a secret weapon. His name is Andres. He's a cashier and has been at the store for 20-plus years.

  • Jeff Bezos' Secret Message For Marketers  in Online Spin on 05/18/2017

    Marketers channeling their inner Maverick (Tom Cruise's character in "Top Gun") often find themselves thinking "I feel the need, the need for speed" - but are plagued by internal speed bumps and stop signs. Little do they know that buried in Jeff Bezos' annual Amazon shareholder letter is an approach for helping them accelerate marketing efforts and navigate past internal road blocks.

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