- TBWA Acquires Germany's Heimat
MAD, Larissa Faw - Tuesday, May 27, 2014
Heimat co-founder and CEO Matthias von Bechtolsheim will serve as chairman ...
- Eleven, Dignity Health Team Up for Random Acts Of 'Vineness'
MAD, Larissa Faw - Tuesday, May 27, 2014
The "Kind Vine" campaign works by enlisting Vine celebs to spread rand ...
- 3 Chefs 'Define The Edge' For Wusthof
MAD, Larissa Faw - Friday, May 23, 2014
AOR AgencySacks developed the campaign that features print ads in numerous publicatio ...
- Bravo Spends Its Summer At The Circus
MAD, Larissa Faw - Friday, May 23, 2014
A new campaign features 36 Bravo network stars, as well as ...
- New Campaign Brings Halston + Warhol Together Again
MAD, Larissa Faw - Thursday, May 22, 2014
The campaign from Marc USA promotes a new museum exhibit that showcas ...
- Cars Matter - A Lot, MRY Survey Finds
MAD, Larissa Faw - Thursday, May 22, 2014
Regardless of age, access to a car (90%) trumps helping others (77% ...
- Sweet Dreams: KBS+ Takes Tech Approach For New Simmons Campaign
MAD, Larissa Faw - Wednesday, May 21, 2014
The campaign demonstrates the production mechanics of a new mattress as ...
- JetSuite Campaign Says To Fly Smart
MAD, Larissa Faw - Wednesday, May 21, 2014
JetSuite developed creative in-house, then worked with LA-based The Press Cabinet f ...
- Too Much Of A Brand Is Not A Good Thing
MAD, Larissa Faw - Wednesday, May 21, 2014
Research from Momentum Worldwide has found that sustained and extensive exposure ...
- Employment Site Indeed Launches First Global Campaign
MAD, Larissa Faw - Tuesday, May 20, 2014
Mullen serves as lead strategic and creative agency with media duties l ...
- Live From Albania StrawberryFrog, APCO Win Tourism Account
MAD, Larissa Faw - Tuesday, May 20, 2014
In a review process reminiscent of AMC's "The Pitch," the agencies w ...
- Benefit, BSSP Launch 'Arresting' Campaign
MAD, Larissa Faw - Monday, May 19, 2014
The cosmetic brand, part of LVMH, is known for its cheeky marketi ...
- Publicis, Facebook To Share Data, Images, And Video
MAD, Larissa Faw - Monday, May 19, 2014
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the asse ...
- Saatchi Launches Digital Training Program
MAD, Larissa Faw - Sunday, May 18, 2014
There is a knowledge gap within the digital advertising industry. Among t ...
- Publicis Groupe Joins NYC Media Lab
MAD, Larissa Faw - Sunday, May 18, 2014
Publicis Groupe is the first agency holding company and ninth corporate memb ...
- Ritz-Carlton Updates Hemingway Challenge For New Campaign
MAD, Larissa Faw - Thursday, May 15, 2014
According to literary legend, Ernest Hemingway was once challenged to write ...
- REI Blows Up A Sleeping Bag For New Campaign
MAD, Larissa Faw - Thursday, May 15, 2014
Outdoor sports retailer REI wanted attention for its biggest sale of t ...
- IPG's Mediabrands: 'We'll Keep Score With comScore'
MAD, Larissa Faw - Friday, May 16, 2014
Score one for comScore in its battle for dominance of Madison Avenue ...
- Patrick Dempsey Stars In New Simmons Beautyrest Campaign
MAD, Larissa Faw - Wednesday, May 14, 2014
The appearance is part of a broader arrangement whereby the bedding bra ...
- Omelet, Healthy Concepts, Hatch Organic Food Brand Betsy's Best
MAD, Larissa Faw - Wednesday, May 14, 2014
Omelet, the LA-based agency, is contributing capital and strategic branding and marketi ...
- Zillow To Boost Ad Spending This Year By 60% To $65 Million
MAD, Larissa Faw - Wednesday, May 14, 2014
New TV and radio spots From Deutsch LA will feature original mus ...
- Need For Speed: Mobext Hosts 24-Hour App-a-thons
MAD, Larissa Faw - Tuesday, May 13, 2014
The Havas Media mobile unit sees the approach as a quick a ...
- More Talk Than Action On Pay-For-Performance For Agencies
MAD, Larissa Faw - Tuesday, May 13, 2014
According to a new report from the 4As incentive compensation arrangements a ...
- Trulia Giving $50K To One Lucky Home Buyer
MAD, Larissa Faw - Tuesday, May 13, 2014
In a bid to boost awareness of its home search mobile a ...
- New Virgin America Ads Pitch Upgrades To Flyers
MAD, Larissa Faw - Monday, May 12, 2014
"Basically, we wanted to take the feel of flying Virgin America, a ...
- Clashing Cultures, Delay And Uncertainty Killed POG
MAD, Larissa Faw, Steve McClellan - Friday, May 9, 2014
Corporate cultures that were too far apart, a multiple-front approval process th ...
- Snuggle In Branded Integration Deal With Meredith
MAD, Larissa Faw - Friday, May 9, 2014
The deal will help kick off the brand's nationwide launch of Snugg ...
- Rosetta Taps New CFO Ariel Marciano
MAD, Larissa Faw - Thursday, May 8, 2014
He joins the Publicis Groupe shop from sibling agency VivaKi. Among h ...
- Toyota And Saatchi Write Ad Star's Pregnancy Into Popular 'Jan' Campaign
MAD, Larissa Faw - Thursday, May 8, 2014
The campaign has been a success for the car maker so t ...
- Cutwater SF Launches 'Brilliant' Solar Campaign
MAD, Larissa Faw - Wednesday, May 7, 2014
The new campaign is for client solar power company Sunrun and ...