- Essence Hopes Virtual Influencer Will Hold Sway Over Beauty Fans
MAD, Larissa Faw - Thursday, December 5, 2019
Cosmetic company Essence is introducing Kenna, a CGI-generated influencer with her o ...
- MDC Partners Forms New Creative Hub Led By Doner
MAD, Larissa Faw - Thursday, December 5, 2019
The move, one of several, is designed to offer wider services ...
- Texas Finds Success Selling Texas To Texans
Out to Launch, Larissa Faw - Thursday, December 5, 2019
The effort was designed to authentically represent real Texans living in the ...
- Publicis Sapient Adds Salesforce Lead
People on the Move, Larissa Faw - Thursday, December 5, 2019
Publicis Sapient is appointing Jason English as senior vice president, global Salesfor ...
- Terri & Sandy Win Applegate AOR
MAD, Larissa Faw - Wednesday, December 4, 2019
Media was not up for review and will remain with Swellshark. ...
- Horizon's 305 Worldwide Adds First Major Hire
MAD, Larissa Faw - Wednesday, December 4, 2019
In the newly created role, Grey alum Sandra Alfaro will spearhead developme ...
- '60s Sitcom Inspiration For New TD Ameritrade Campaign
Out to Launch, Larissa Faw - Wednesday, December 4, 2019
The "Where Smart Investors Get Smarter" creative recreates "Get Smart"'s iconic tit ...
- Colle McVoy Taps Henrichs For Client Growth Role
People on the Move, Larissa Faw - Wednesday, December 4, 2019
Colle McVoy is appointing Jessica Henrichs as the agency's first managing directo ...
- SRG is Picked For Blueberry Council Account
Accounts on the Move, Larissa Faw - Tuesday, December 3, 2019
The U.S. Highbush Blueberry Council (USHBC) is appointing Sterling-Rice Group (SRG) ...
- Fiverr Opens Influencer 'Store'
MAD, Larissa Faw - Tuesday, December 3, 2019
The Influencer Store joins gaming, ecommerce, architecture and politics to become Fiverr ...
- Agency Creatives Re-Invent Trump As 'Eco-Warrior,' Climate Change Believer
MAD, Larissa Faw - Tuesday, December 3, 2019
The "Trump Only Listens to Trump" initiative encourages Twitter users to se ...
- Second Story Promotes Krieger To Chief Creative Officer
People on the Move, Larissa Faw - Tuesday, December 3, 2019
Publicis Groupe's Second Story is promoting Joel Krieger to Chief Creative Offic ...
- Valent USA Expands Barkley Remit To AOR
Accounts on the Move, Larissa Faw - Monday, December 2, 2019
Valent USA has selected Barkley as agency of record to support t ...
- Wake-Up Call: Folgers Takes A Storytelling Pivot In New Ad Campaign
MAD, Larissa Faw - Monday, December 2, 2019
Creative introduces the Folgers Harmonizers, a red satin-clad ensemble of seven m ...
- It's The Best Time Of The Year (For Most Marketers)
MAD, Larissa Faw - Wednesday, November 27, 2019
It's that time of the year again -- holiday season -- wh ...
- Maurice Levy's WeWork Turnaround Strategy
MAD, Larissa Faw - Friday, November 29, 2019
"If I had one word to say, it would be 'back ...
- Lincoln Financial Group Encourages Awkward Chats
Out to Launch, Larissa Faw - Friday, November 29, 2019
Hidden cameras captured real, unsuspecting families talking about finances. ...
- Wavemaker Elevates Anna Hickey To Global Client Role
People on the Move, Larissa Faw - Friday, November 29, 2019
Wavemaker is shifting Anna Hickey from Chief Operating Officer at Wavemaker ...
- London's View From The Shard Hires Quiet Storm
Accounts on the Move, Larissa Faw - Wednesday, November 27, 2019
London's The View from the Shard is appointing Quiet Storm as agen ...
- Snickers Trolls Its Fans In France
MAD, Larissa Faw - Wednesday, November 27, 2019
The #SnickersGate hoax, developed with CLM BBDO, first packaged and distributed Boun ...
- United Reenters The TV Galaxy With New National Ad Campaign
MAD, Larissa Faw - Tuesday, November 26, 2019
The creative, from Dentsu Aegis Network's mcgarrybowen, supports a tie with t ...
- U of A's 'Wonder' Campaign
Out to Launch, Larissa Faw - Tuesday, November 26, 2019
The University of Arizona is bypassing the typical higher education ad messagi ...
- Cheil Worldwide Adds Samsung Mobile Creative
People on the Move, Larissa Faw - Tuesday, November 26, 2019
Cheil Worldwide is appointing Jayanta Jenkins as global executive creative director f ...
- UM Adds Armor All, Rayovac
Accounts on the Move, Larissa Faw - Monday, November 25, 2019
Energizer Holdings is expanding the remit of IPG's UM to include med ...
- Colorado Embraces Its Snowy Side
MAD, Larissa Faw - Monday, November 25, 2019
The state's tourism office is out with a new campaign from MM ...
- The One Club Announces Gender Equality Conference
MAD, Larissa Faw - Monday, November 25, 2019
To signal the importance of the issue attendance at the event wi ...
- Foot Locker's Latest 'Week Of Greatness' Campaign
Out to Launch, Larissa Faw - Monday, November 25, 2019
Campaign features top athletes and personalities battling zombies and aliens. ...
- Harlequin Taps Round As NA Agency Partner
Accounts on the Move, Larissa Faw - Friday, November 22, 2019
Toronto-based publisher Harlequin has selected Round as its agency partner for Nor ...
- Programmatic Ad Spend To Hit $147 Billion By 2021
MAD, Larissa Faw - Monday, November 25, 2019
Programmatic trading continues to grow -- exceeding $100 billion for the fir ...
- Klick Health Taps Turner For Brand Strategy Lead
People on the Move, Larissa Faw - Friday, November 22, 2019
Klick Health is appointing Carl Turner as the healthcare marketing agency's fir ...