- Effies Launches Marketing Effectiveness Boot Camp
MAD, Larissa Faw - Monday, February 4, 2019
The 2019 Effie Academy, which debuted as a pilot program last yea ...
- Pepsi Tops In Super Bowl Social Media Chatter
MAD, Larissa Faw - Monday, February 4, 2019
That's according to Talkwalker's analysis of all game-related conversations on social network ...
- Mindshare's 'Dystopia' Series Returns For Season Two
MAD, Larissa Faw - Monday, February 4, 2019
Topics tackled in the upcoming series include digital privacy, virtual reality, a ...
- Riddell-Carbon Campaign Focuses On Enhanced Protective Head Gear
Out to Launch, Larissa Faw - Monday, February 4, 2019
With stories about NFL players suffering from CTE—the degenerative brain disease caus ...
- Metro Credit Union Taps Mechanica For AOR Duties
Accounts on the Move, Larissa Faw - Friday, February 1, 2019
Metro Credit Union is appointing Mechanica as AOR to lead all communicatio ...
- How Advertising Impacts Snack Purchasing
MAD, Larissa Faw - Friday, February 1, 2019
According to research from MullenLowe Mediahub, ads influence which snacks get snapp ...
- CPB, Brandzooka Launch Ad Testing Site
MAD, Larissa Faw - Friday, February 1, 2019
Uploaded ads are analyzed through the Brandzooka creative testing algorithm, and t ...
- Amy Poehler Tapped For Year-Long Xfinity Campaign
Out to Launch, Larissa Faw - Friday, February 1, 2019
Developed with Goodby Silverstein and Partners, the campaign launches Feb. 4 wi ...
- FCB Health Adds Digital Design Leader
People on the Move, Larissa Faw - Friday, February 1, 2019
Chris Seda is departing 360i to join the FCB Health Network ...
- New Publicis Groupe Employee Learning Program Tied To Marcel
MAD, Larissa Faw - Thursday, January 31, 2019
The program is being rolled out globally and will be tied ...
- Children's Health Uses SB For Campaign Launch
Out to Launch, Larissa Faw - Thursday, January 31, 2019
Dallas-based pediatric health group Children's Health is maximizing the impact of t ...
- Luquire George Andrews As Media Director
People on the Move, Larissa Faw - Thursday, January 31, 2019
Charlotte, NC-based Luquire George Andrews has appointed Lisa Purpura vice president, med ...
- Agency's Proposed SB Stunt Inspires Dietz Nuts
MAD, Larissa Faw - Wednesday, January 30, 2019
Red Tettemer O'Connell + Partners (RTO+P)'s pitch for client Dietz & Wats ...
- Are Some Brands Wasting Ad Budgets With Super Bowl Buys?
MAD, Larissa Faw - Wednesday, January 30, 2019
According to Viant, Super Bowl watchers are more likely to purchase certa ...
- New Domino's Campaign Adds AI Element To Its Rewards Program
MAD, Larissa Faw - Wednesday, January 30, 2019
Campaign, developed with Crispin Porter Bogusky, features Domino's CEO Ritch Allison ...
- Columbia's PrAna Launches First Work Under Camp + King
Out to Launch, Larissa Faw - Wednesday, January 30, 2019
Columbia Sportswear's prAna activewear brand is introducing its first work since awardi ...
- Broadhead Adds Ex-Martin Williams Leader
People on the Move, Larissa Faw - Wednesday, January 30, 2019
Broadhead is appointing Jeff Tresidder as senior vice president, executive creative direct ...
- Envoy Wins HyperX Review
Accounts on the Move, Larissa Faw - Tuesday, January 29, 2019
HyperX, the gaming division of Kingston Technology Company, is appointing Envoy ...
- Entertainment Veteran Tate Hopes To 'Crush' It With New Agency
MAD, Larissa Faw - Tuesday, January 29, 2019
"The main focus and principle of Crush is to use emotion ...
- Insurance Brand Indiana Farm Bureau Buys Regional SB Spot
Out to Launch, Larissa Faw - Tuesday, January 29, 2019
New campaign includes brand's existing "Stop Knocking on Wood" tagline. ...
- FCB Chicago Promotes Two
People on the Move, Larissa Faw - Tuesday, January 29, 2019
FCB Chicago is recognizing the talents of two executives by elevating th ...
- The Republik Wins Eastern Carolina Organics AOR
Accounts on the Move, Larissa Faw - Monday, January 28, 2019
Eastern Carolina Organics (ECO) is appointing The Republik as the producer's first-ev ...
- Levy, Kassan, Koenigsberg Tapped For AAF Hall Of Fame Honors
MAD, Larissa Faw - Monday, January 28, 2019
Publicis Groupe's Maurice Levy, MediaLink's Michael Kassan and Horizon Media's Bill Koenigsbe ...
- Mindshare Adds New Data Guru
MAD, Larissa Faw - Monday, January 28, 2019
Shane McAndrew is joining Mindshare as the GroupM agency's new chief da ...
- OKD Marketing Acquires MJM Media
MAD, Larissa Faw - Monday, January 28, 2019
Established in 1982, the 11-person MJM specializes in audio and production servi ...
- Publicis Conseil Appoints New Creative Leader
People on the Move, Larissa Faw - Monday, January 28, 2019
Publicis Groupe is promoting Marco Venturelli as co-president overseeing creativity at Public ...
- CPB Lands Sorel Outdoor Creative; BSSP To Handle Paid Media
Accounts on the Move, Larissa Faw - Friday, January 25, 2019
Columbia Sportswear appoints Crispin Porter Bogusky (CPB) as creative lead agency f ...
- Expensify's First TV Campaign Launches With Super Bowl Spot
MAD, Larissa Faw - Friday, January 25, 2019
A video prior to the game will include a sweepstakes, and t ...
- Horizon Media Nets Captain D's Account
MAD, Larissa Faw - Friday, January 25, 2019
Horizon will be tasked with overseeing all channels for the seafood fast-fo ...
- Super Bowl Advertisers Fail To Ignite Social Media Chatter
MAD, Larissa Faw - Friday, January 25, 2019
The numbers are sharply down from 2018, when there was more th ...