Super Bowl Advertisers Fail To Ignite Social Media Chatter

Unlike previous years, social-media users seemingly aren't excited about upcoming Super Bowl ads, according to data tracked by social media analytics firm Talkwalker. 

Up to now, no brand has reached over 5,000 mentions after revealing their spots for the game.

Brands that have captured the most buzz are Pepsi and its halftime show featuring Maroon 5 and Travis Scott, which has attracted over 20,400 mentions, and Bud Light promising free beer to Los Angeles  if the Rams win SBLIII, with 17,900 mentions.

There has also been some chatter affiliated with Mercedes-Benz, since the auto brand holds stadium naming rights.

That isn't to say that people aren't discussing the big game online. The 2019 Super Bowl has been mentioned over 3.8 million times — across blogs, news sites, forums and social media — with high peaks on both Jan. 20 and 21, after the AFC and NFC conference championship games.

The numbers are sharply down from 2018 when the Super Bowl was mentioned nearly 8 million times in social posts and with more than 113,000 social posts tied to specific Super Bowl ads during the comparable time period.

Still, there is hope that social media will heat up this year. There appears to be a looming brand trend that hasn't property ignited, reports Talkwalker. #Cokewar2019 is likely to entertain social-media users, since the game is being officially sponsored by Coke’s rival Pepsi, but will take place in Coca-Cola’s headquartered city of Atlanta.

1 comment about "Super Bowl Advertisers Fail To Ignite Social Media Chatter".
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  1. Craig Mcdaniel from Sweepstakes Today LLC, January 28, 2019 at 9:37 p.m.

    You might consider this point about the Super Bowl also. I can say with a high degree of certainty this year's game has offered the fewest number of sweepstakes Super Bowl trip prizes in about 13 years.  The sponsor's are moving away from the Super Bowl and also the Daytona 500 because retail shopping patterns have changed. in the 2015 Super Bowl located in Phoenix, there were 7 or 8 sweepstakes winner for the trip to the game that came from Sweepstakestoday.com. This year the number is one maybe two. (one I haven't confirmed). There are other reasons but the shift is attitute amoung the advertisers is noticeable. This shift is towards to the first quarter of the year moving to one where their crunch the previous year number and Christmas specifically then to adjust inventories for the current year's sales. So the days of the Super Bowl as great advertising promotional day is weakening. 

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