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Seth Leeds

Member since October 2009Contact Seth

Articles by Seth All articles by Seth

  • Year-end Data: Top 10 Sports Sponsorships in Marketing: Sports on 12/21/2015

    There are only 10 days left in 2015 and it feels like there really haven't been that many Top 10 lists out there, so here's a special "Marketing:Sports" version.

  • Gathering And Leveraging Market Intelligence in Marketing: Sports on 08/13/2015

    If you're working in sponsorship for a major brand, here in the U.S. or abroad, you likely see upwards of 100 proposals per month. Our client's collective data shows that about 15 of those will be sports related. Maybe one of the 100 will be acted upon. For many brands, none of them will.

  • Mid-year Review: Are Sports Meeting Your Objectives? in Marketing: Sports on 07/09/2015

    As we reach the mid-year point for 2015, a year already chock-full of incredibly memorable sports marketing moments, we offer some insights into how well American brands are meeting their objectives through sport sponsorships.

  • The Trickle-Down Effect In Sponsorship From FIFA in Marketing: Sports on 06/11/2015

    So much has already been written about the recent and ongoing investigation into FIFA surrounding corruption and financial impropriety, and we have no plans or expertise to diagnose it further.

  • Global Sport Sponsorship Trends - Actual Rights Fees Vs. Asking in Marketing: Sports on 05/27/2015

    Whether it is real estate, grocery shopping or sports marketing, as buyers we all want to know that we are paying a fair price for that purchase.

  • 'Why Are We Doing This?' in Marketing: Sports on 04/29/2015

    If you are a marketing or sponsorship director at a company, you are most likely doing everything you can to avoid being asked the above question. You work your tail off to cover all the deal points and execute great partnerships with all kinds of sports properties, but deep down, you know you'll have to justify that spend.

  • Let The Madness Begin in Marketing: Sports on 03/18/2015

    March, and this week in particular in the U.S., stands for many things green. St. Patrick's Day had marketers scrambling for clever tie-ins, millions of NCAA basketball brackets get completed for flashing green dollar signs, and the sights and sounds of baseball's spring training melts (hopefully) the last bit of lingering snow away.

  • The Chase For ROI In Sports in Marketing: Sports on 02/19/2015

    We can't fault you; we've all been trained to do it. In every business, large or small, we continue chasing it. When will we realize what we might be looking for, might not be there?

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