Rich Feldman is Chief Marketing Officer at PrimaHealth Credit, a growing fintech company based in Newport CA, and Captain of LandThePlane, a behavior-based strategy and creative concept consultancy serving clients in financial services, data/technology, pharmaceutical and subscription-based services. Prior positions include Managing Partner, Chief Strategy Officer at Doner CX, an MDC Partners company, where he led the CRM, analytics, digital media and other strategic areas of the business. Part of Detroit-based advertising agency Doner, Rich was the architect of programs for many of the world’s leading brands, including AARP, ADT, Alcon, American Express, Erie Insurance, ESPN, HSBC, JP Morgan Chase, Panasonic, Pfizer, Philips, Rosetta Stone, and Verizon. He is also credited with launching the strategic consulting practice for Brann Worldwide (now Havas) – which, at the time, was the largest direct marketing agency in the world – where he served as Executive Director. Other stops in his career include senior/executive creative director roles at Blau Marketing Technologies and Y&R/Chapman. Rich is author of Deconstructing Creative Strategy (2008, Association of National Advertisers), lectures on strategy at the New York University Master’s Program in Marketing, and an advisory board member at Western Connecticut University’s Ancell School of Business. When he’s not crafting a brand strategy or campaign, you can find him with his trusty Sony A7R3, snapping pictures (richfeldmanphotography.com).