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Charlene Weisler

Member since March 2004Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene attended OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene attended OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • Military-Grade Ad Verification: Q&A With CHEQ's Avital in Digital News Daily on 06/27/2018

    Ad verification is so complicated, it may take a former Israeli intelligence officer to develop a military-grade protocol to detect and prevent ad fraud - which is what happened with CHEQ, founded by Guy Tytunovich.

  • Entering Ultimate Revelation:The CoreConnect Conference in Digital News Daily on 06/07/2018

    Digital marketing is one of those moving targets in media, but Touseef Mirza and Brooke Vines, co-founders, CoreConnect Conference, strive to hammer home some constants. The conference, recently held in New York, offered, as Mirza notes, "best practices for modern digital marketing."

  • The Royal Wedding, Viewed Everywhere in MediaDailyNews on 05/25/2018

    According to Paul Lindstrom, head of research and analytics, Tunity, no matter where you were on May 19, 2018 at 6 a.m., you could have been watching the royal wedding. Data from the Tunity app, which captures opt-in out of home audio, revealed that people made a special effort to view the wedding even if they were not home at the time.

  • Using Blockchain In Media Sales: Q&A With Dashbid's Rodger Wells in Digital News Daily on 05/10/2018

    Blockchain is being used by more companies to ensure that advertisers' messages are reaching the right consumers. Rodger Wells, CEO of Dashbid, constructed his business with that issue in mind after gaining experience in digital marketing and sales.

  • Your Smartphone Is ALWAYS Listening: Q&A With Cybersecurity Expert Moschovitis in Digital News Daily on 04/26/2018

    In lieu of going completely off the grid, the best course of protective action from bad players, according to Chris Moschovitis, CEO, tmg-emedia, is having strong cybersecurity.

  • IOVO: Power To the People? in Digital News Daily on 04/18/2018

    The Facebook data scandal with Cambridge Analytica has resulted in an unexpected boost for privacy advocates. Not only is the public more aware of how their data may be used (or misused), there are efforts afoot to empower consumers to better protect their personal data. One effort is the recently announced IOVO (Internet of Value Omniledger), which is a DAG (digital acyclic graph - the next generation blockchain) that enables consumers to reclaim their data, secure it and better regulate its use. It's obviously an idea whose time has come.

  • Content That Makes Meaningful Connections: Q&A With Producer Donald Perry in MediaDailyNews on 04/10/2018

    All about Family Pictures USA, a TV series and transmedia project that explores neighborhoods and cities through the lens of the family photo album to enlarge our understanding of history, our diversity and our shared values.

  • Becoming A Media Entrepreneur: Q&A With Paxton Baker in MediaDailyNews on 03/28/2018

    Paxton Baker, managing partner, Liquid Soul, mixes both a creative and a quantitative approach to his work. "When you run a TV network, you're working on acquisitions, the daily line-up, new specials, documentaries, awards. Plus you're watching ratings and you're ever mindful of the competition," he explains.

  • Stormy Daniels' Out-of-Home Lift Beats Olympics, Tiger Woods Too in Research Intelligencer on 03/28/2018

    Tunity, a promising new audience data company that matches out-of-home audio tuning on a mobile phone to linear TV screens, has made a surprising discovery about Stormy Daniels appearance on CBS' "60 Minutes" Sunday night. Using its proprietary technology to detect TV tuning in out-of-home locations such as bars, gyms, offices and other venues, Tunity found Daniels' highly anticipated interview on "60 Minutes" was one of the highest out-of-home rated shows so far this year.

  • Ovation Upfront Showcases The Power Of Art in Television News Daily on 03/13/2018

    Ovation recently launched a new OTT service called Journy that is streamed on Roku and Xumo smart TVs, featuring art, culture and travel programming. While the network continues to target adults 25-54 with discretionary income and high education, "with Journy, we are targeting a younger subset of that demographic but still in the same theme of art, culture and travel," according to Liz Janneman, its executive vice president, network strategy.

Comments by Charlene All comments by Charlene

  • Looking Ahead To Tomorrow's Tech Advancements by Charlene Weisler (MediaDailyNews on 01/22/2018)

    Hi Jack, Great to hear from you. I have years of interviews, yours included, that have predictions. Maybe an article on how well we all predicted the industry is warrented!

  • What Is The Future Of Television? by Charlene Weisler (Television News Daily on 10/19/2017)

    I don't think anyone will go out of business but I do think there will be a bit of pain as legacy media adapts to the new ad tech world. Think of how print has had to retrench and then adapt. And is print back to where they were before? Not yet.

  • Technology No Longer Issue In Audience-Based Buying: Q&A With GABBCON's Gabe Greenberg by Charlene Weisler (MediaDailyNews on 07/26/2017)

    Ed, the response was from Gabe. His name was cut off the previous comment.

  • Technology No Longer Issue In Audience-Based Buying: Q&A With GABBCON's Gabe Greenberg by Charlene Weisler (MediaDailyNews on 07/26/2017)

    Ed thanks for your well thought out comments. Your assertion that the application of data helps to sell less attractive shows is missing the point entirely on audience buying. The very concept of audience buying and the myriad of case studies that demonstrate its success demonstrate that "the show" is far less relevant when you reach the right home, viewer or user. Audience Buying applies to all video, not just linear TV - in fact we should begin thinking of video holistically anyway as more and more TV streams are now and will soon be delivered digitally. Audience buying involves the application and use of 1st, 2nd and 3rd party data to enhance the targeting, reach and optimization of campaigns. Brands and agencies are using 1st, 2nd and 3rd party data to better target and reach consumers on the traditional TV set, but also on all the new screens where they are consuming TV content (OTT, VOD, FEP, Digital, etc). Moreover, while linear TV has allowed for the use of MRI or Simmons data for some time, audience buying across all screens now supports wider data sets and as we become more digital and ATSC3.0 take hold, we will be able to do even more. As far as NBC goes, the use of data sales tripled in this year’s upfront based on what NBC is saying, more importantly this was their best upfront ever http://www.latimes.com/business/hollywood/la-fi-ct-nbcuniversal-entitlement-gap-upfront-20170712-story.html. So while I cannot comment on whether they hit $1BN in data sales - they clearly made real strides. I cannot comment on whether they did or did not hit this goal of $1BN, but what I can tell you is that NBC has a tremendously successful upfront based on their own comments. The lines between digital and linear are blurring so when you while your points above are relevant to the traditional TV model, you seem to either miss or discount the point that TV as we know it has changed. The shift from TV to digital may be slowing, now that TV can apply some of the "digital" targeting and optimization tools, TV while begin to win back some of what it may have lost or it will at least slow the transition.

  • ComScore Explains Cross-Platform Measurement Advancements by Charlene Weisler (Real-Time Daily on 05/22/2017)

    Hi Ed, I am sure that there will never be a perfect way to measure actual viewing unless something is impanted that will indicate eye focus, attention and comprehension. I am happy to follow the steps towards 'good' and hope for perfect. But realistically, perfect will always be at the horizon.

  • Challenges To Linear TV: Q&A With IRIS.TV's Field Garthwaite by Charlene Weisler (MediaDailyNews on 02/23/2017)

    Hi John, In my opinion the ratings erosion in linear that many ascribe to fragmented viewing choices is a challenge. Beyond linear, the issue of completely measuring cross platform and thus get credit for all airings is another challenge.

  • Challenges To Linear TV: Q&A With IRIS.TV's Field Garthwaite by Charlene Weisler (MediaDailyNews on 02/23/2017)

    Hi Ed,I don't want to speak for Field but part of his answer regarding discoverability is certainly a challenge when there are more and more viewing source options.

  • What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed by Charlene Weisler (MediaDailyNews on 01/23/2017)

    Ed - You can reach out directly to Ryan Reed with your question via lacy@blastpr.com

  • What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed by Charlene Weisler (MediaDailyNews on 01/23/2017)

    Hi Ed, Thank you for your question. I have contacted Ryan and he will respond.

  • Accelerating Attribution by Charlene Weisler (MediaDailyNews on 11/29/2016)

    Hi Ed, Thank you for your comment. I agree. But maybe with machine learning and more programmatic applications we can learn more abut what triggers an action. This will take time to fully explore though.

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