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Charlene Weisler

Member since March 2004Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene attended OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene attended OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • Focusing On TV Measurement: Q&A With iQMedia's John Derham  in Television News Daily on 07/13/2017

    John Derham, IQ Media's founder, head of Innovation, explains how TV measurement services now bring "context to viewing on television, helping [to] accurately identify when brands are seen and heard on TV."

  • Tracy Swedlow And The Future Of Television  in Television News Daily on 06/27/2017

    Here is what's on tap for this year's TV of Tomorrow event, as detailed by conference founder Tracy Swedlow.

  • Discovering Cross-Platform Measurement: Q&A With Verto's Verkasalo  in MediaDailyNews on 06/13/2017

    Hannu Verkasalo, CEO of Verto Analytics, started out as an entrepreneur straight out of school. "I built a few consulting companies using my skills in data analytics, and helped big telcos in Europe to better measure and understand their consumers," he explained. Then he moved into building technology products.

  • ComScore Explains Cross-Platform Measurement Advancements in Real-Time Daily on 05/22/2017

    ComScore recently announced an advanced version of its cross-platform measurement capability, which could spell the end of age and gender proxy measurement - eventually. (We all know that the media business takes time to adjust to new metrics and protocols.) But the excitement engendered by the introduction of various datasets and their application to measuring viewer and consumer behavior is beginning to mark a distinctive change in the rate of new measurement metric acceptance.

  • Using ACR To Demonstrate TV's Power: Q&A With Ashish Chordia, Alphonso in MediaDailyNews on 05/17/2017

    Ashish Chordia, founder and CEO, Alphonso, is a serial entrepreneur who's also a great supporter of start-ups and mentorship. His current company was launched four years ago by eight founders from Bell Labs and VideoSurf (recently acquired by Microsoft) who have deep backgrounds in the automatic content recognition (ACR) space.

  • Moving To Audience-Based TV Buying: Q&A With EyeView's Brian Katz in MediaDailyNews on 05/03/2017

    Brian Katz, VP, advanced tv insights and strategy at Eyeview, started out as a researcher at Paramount Domestic Television and then at NBCU in the early days of SVOD platforms. "I always loved turning data into insights and strategy, so when set-top-box data became a marketplace option, I jumped to TiVo who had one of the richest single-source datasets in the business," he explained.

  • Merging Digital, TV Ad Tech: Q&A With TiVo's Joan FitzGerald in MediaDailyNews on 04/19/2017

    Joan FitzGerald, VP, product management and business development, TiVo, is a TV data expert whose work on the quantification of media has defined her entire career. "I have had the good fortune of working with some of the world's leading marketers on data and analytics innovation projects, including CPG, pharma, retail and media,'" she said.

  • Monetizing Celebrity: Q&A With Limelight Media's Wendy Dutwin in MediaDailyNews on 04/03/2017

    After years in TV and film production, Wendy Dutwin, founder and head of Limelight Media, soon realized that there was a special role for her in celebrity procurement: matching talent carefully to marketing campaigns."We try to find the best opportunity with a client, where a celebrity will have the most impact," Dutwin explains.

  • Older, Cooler? Q&A With RLTV's Roy Ennis in MediaDailyNews on 03/09/2017

    With Mindshare's new Culture Vulture study noting a new trend - a Boomaissance where older is cooler - it may be RLTV's golden hour, since the cable network is targeted to the 50+ demo.

  • Quantifying The Trump Effect: Q&A With Cambridge Analytica's Oczkowski in Marketing Politics Daily on 02/24/2017

    Cambridge Analytica has been in the news recently because of its astute use of big data to guide surprisingly successful political races, from Brexit to Donald Trump. But to some like Matt Oczkowski, head of product at Cambridge Analytica, these upset victories were no surprise at all. I caught up with Oczkowski at the Global Audience Based Buying Conference & Consultancy and asked him the following questions:

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