- How BIMI Can Help In The New Marketing Ecosystem
Around the Net in Email, Ray Schultz - Friday, May 13, 2022
BIMI (brand indicators for message identification) can provide many benefits to use ...
- Data Cravings: Front-Line Workers Want Insights But Aren't Getting Them
Email Insider, Ray Schultz - Friday, May 13, 2022
Most feel that their companies are not investing in data technology, Pathlig ...
- App Store Koji To Assist Email Newsletter Creation With Mailchimp
Email Marketing Daily, Ray Schultz - Friday, May 13, 2022
The arrangement will help users convert social followers into email newsletter subscriber ...
- GetResponse Adds Ecommerce Suite To Platform
Email Marketing Daily, Ray Schultz - Friday, May 13, 2022
New tools support transactional email, pop-ups and other types of marketing, fi ...
- TRAK Data Debuts On-Demand Data Platform
Email Marketing Daily, Ray Schultz - Friday, May 13, 2022
Brands can use the new tool to build audiences, append marketing identifie ...
- Gmail Isn't To Blame For GOP Emails Ending Up In Spam Folders
Around the Net in Email, Ray Schultz - Thursday, May 12, 2022
Gmail is not biased against conservatives, as widely reported. Rather, Republicans a ...
- Data Dallying: CMOs Say Data Gets In The Way Of Creativity
Email Insider, Ray Schultz - Thursday, May 12, 2022
Marketing leaders also gripe that more time is spent accessing data th ...
- Email Addresses Are Collected Before Consumers Submit Web Forms, Study Says
Email Marketing Daily, Ray Schultz - Thursday, May 12, 2022
Emails are being exfiltrated on 2,950 websites in the U.S., the autho ...
- GoGoGuest And Emma Partner On Personalized Restaurant Emails
Email Marketing Daily, Ray Schultz - Thursday, May 12, 2022
The approach combines GoGoGuest restaurant data with Emma's email marketing capabilities. ...
- This Is No Time To Cut Back on Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, May 11, 2022
Brands that have called back their email marketing ought to rethink th ...
- Homegrown Content: Local Firms Are Publishing More And Boosting Their Spend
Email Insider, Ray Schultz - Wednesday, May 11, 2022
Email is one of the top three content delivery channels for SMB ...
- mParticle Unveils Tools Designed To Help Brands Build Customer Journeys
Email Marketing Daily, Ray Schultz - Wednesday, May 11, 2022
mParticle offers a set of tools that it says will help markete ...
- Ecommerce Prices Fall In Some Categories
Email Marketing Daily, Ray Schultz - Wednesday, May 11, 2022
April showed a slight decline in ecommerce pricing and lower growth compar ...
- Cross-Device Updates Top Possible Android Changes
Around the Net in Email, Ray Schultz - Tuesday, May 10, 2022
Google is flashing possible changes to Android as its 1/0/2022 developer conferenc ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce Reports
Email Insider, Ray Schultz - Tuesday, May 10, 2022
Most say their consumer experience is more important than a brand's produc ...
- New Attribution Platform Offered By Media Culture
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
Brand performance agency Media Culture says the new tool can measure onli ...
- Sendlane Email/SMS Platform Now Offered In BigCommerce App Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
Sendlane offers a hub for data across commerce sites. It will n ...
- GDPR Has A Chilling Effect On App Development, Paper States
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
The study from the National Bureau of Economic Research argues that GD ...
- Shoppers Want To Support Small Businesses Despite Inflation, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 10, 2022
Consumers have sympathy for SMBs and the struggles they face, ActiveCampaign repo ...
- Microsoft Outlook Client Now Working For Some Accounts
Around the Net in Email, Ray Schultz - Monday, May 9, 2022
Microsoft’s web-based Outlook client is now working for work and education account ...
- Apple MPP Helps Consumers Control Privacy, Advocates Say
Around the Net in Email, Ray Schultz - Monday, May 9, 2022
Apple Mail is getting high marks from privacy advocates for blocking ema ...
- Living On The Edge: Firms Apply Advanced Computing To Operations And CX
Email Insider, Ray Schultz - Monday, May 9, 2022
Content delivery ranks low, but firms are using high tech to crea ...
- Brands Can Mitigate Apple's MPP Impact With Good Email List Hygiene, Validity Says
Email Marketing Daily, Ray Schultz - Monday, May 9, 2022
With the open rate gone as a metric, firms should rely mo ...
- Tapan Bhat Named President Of Yahoo Finance
Email Marketing Daily, Ray Schultz - Monday, May 9, 2022
Bhat is returning to Yahoo after holding senior roles at NerdWallet a ...
- Aterian Suffers Revenue And Margin Decline In Q1
Email Marketing Daily, Ray Schultz - Monday, May 9, 2022
Global supply-chain disruptions and inflation challenged the company in the first quart ...
- The Case Against Personalization
Around the Net in Email, Ray Schultz - Friday, May 6, 2022
Personalization is ineffective due to poor data quality, and should be replac ...
- Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In Social
Email Insider, Ray Schultz - Friday, May 6, 2022
Boomers are most annoyed by targeted ads and Gen Z is t ...
- Wunderman Thompson Launches Cross-Channel Commerce Service
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Wunderman Thompson has launched a unified commerce service in North America th ...
- Bereaved Consumers Given Chance To Opt Out Of Mother's Day Emails
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Empathy is a growing concern for many brands as the first post-pandem ...
- Jackson Hewitt Selects ActionIQ For Customer Experience
Email Marketing Daily, Ray Schultz - Friday, May 6, 2022
Neustar will provide identity resolution as part of the arrangement. ...
