• by Ray Schultz , October 18, 2022

Digital services firm WebFX has acquired Nutshell, a CRM and email marketing platform that helps business-to-business (B2B) SMBs close deals. Terms were not disclosed. 

WebFX hopes to help B2B companies “effectively manage, measure, and market to in-pipeline leads,” says William Craig, CEO and co-founder of WebFX. 

For its part, Nutshell has found a partner with a similar mission.

Nutshell CEO and co-founder Andy Fowler says the firms have a shared culture, adding: “We both believe that success naturally follows from giving our customers and our team as much care and support as possible.”